Before everyone goes off half-cocked, the company is saying over the DECADES to come.
“We are thinking: ‘how do we evolve if you think really long term’, as this will not be an overnight transition,” he said.
“It takes decades, right? But you have to also think in decades rather than just thinking about what year and the short-termism that everyone is exposed to as a public company. We have to think about the transition, and preparing for that transition is why LiveWire was born.”
What's the point of commenting on an internet forum if you actually read past the banner headline? /sarc
I'm going to go against the CW around here and say it's a smart move to look at what the 40+ year old guy of 2040 is going to want in a new high-end motorcycle.
Are there going to be people who want that big rumble down the highway? Sure, probably always will be some folks who equate that motorcycle growl with freedom and the open road. Is the best market that market come 2040? Maybe not. Maybe by that point, the guys who can drop the 2040 dollars equivalent of 30K on a bike want something that will be silent and fast and mostly self-driving so they can naruto run down the highway.
I hear you. On the other hand, the VAST majority of Harley owners love them for their history, sound, and style. The CEO is telling us all that HD doesn’t give 2 craps about us, and why we own an HD. Effectively, get on board or get out.
This is a gut punch. I am PO’d.