Posted on 01/04/2022 3:04:52 AM PST by Kaslin
GREENSBURG, Pennsylvania -- The "Let's Go Brandon" message on the Hoods Up Quick Lube sign was up for four days, but it was long enough for the owners to make their point.
Ever since Oct. 3, when an NBC reporter interviewing NASCAR driver Brandon Brown mistook a vulgar chant from the crowd -- "F--- Joe Biden" -- as "Let's Go Brandon," the phrase has gone viral. Within days, people across the country were sharing their displeasure with the president by putting up homemade "Let's Go Brandon" signs along roadways. They've been chanting the message at high school football games, wearing it on the backs of T-shirts, and displaying it on digital signs at construction sites where they work. A rapper performing a "Let's Go Brandon" tune on TikTok has shot to the top of the iTunes charts. Recently, a Southwest Airlines pilot was allegedly captured on video saying "Let's Go Brandon" over the flight's intercom, leading to an internal investigation.
Bill Bretz, chair of the Westmoreland County Republican Party, said he posted a photo of the Hoods Up Quick Lube sign on his party's Facebook page last Thursday and it quickly caught on.
"We had over 8,000 people view it within 24 hours," Bretz said. "The interesting thing about this phrase is that it has caught fire not because a political party tried to make it happen, but because people without any direction made it happen organically."
Like most pure movements in American political history, this one is not organized. It is spontaneous, somewhat hilarious, but it also gives people who too often feel as though they are at the wrong end of the joke on social media and in the press the ability to be part of something bigger than themselves.
The "Let's Go Brandon" signs have even started replacing the Trump posters left over from last year's election, making two points loud and clear: 1) Those who believed in the MAGA message are not going away, and 2) They can shift their slogan with the changing times.
The national phenomenon had gone mostly ignored by the national press until Oct. 30 when an AP reporter tweeted that the Southwest Airline pilot uttered the phrase during the flight she was on.
"Movements in American politics are never top-down, which is why few people in the national press understood it was even happening," said Bretz. "They capture the collective imagination and just go forward and become part of the fabric of a people and eventually become part of a coalition."
Bretz said if a political party tried to make this happen it would have never passed the smell test. "It has to come from the ground up." Adding that he dislikes the "F--- Joe Biden" chants, he said, "This is a funny way for people to not just take a jab at the president without being vulgar, but also the reporter, and the press by default, for clearly not repeating what that crowd was saying."
Youngstown State University political science professor Paul Sracic, an expert on political movements and populism, agrees. "'Let's Go Brandon' isn't just about Biden," Sracic said. "This is people also criticizing the press, a subtweet if you will, because 'Let's Go Brandon' was done by a reporter rephrasing what was actually being said by the crowd.
"So, they're also making fun of the mainstream media on this and their inaccuracy and spin that they're putting on things. 'Let's Go Brandon' is sort of a double message; they don't like Biden, but they also don't like the media," he said.
The other thing the press misses in the split between liberals and conservatives is the humor, Sracic said. "People aren't doing this necessarily in a mean-spirited way. It's funny to them. It's funny that a reporter misstated what people were saying about Joe Biden."
The movement also exposes the differences felt by conservatives and liberals over the concept of government. Conservatives tend to think they don't really need government and it is often something that just gets in the way, so they can laugh about it.
Progressives, on the other hand, see government as something people desperately need and cannot survive without.
"To them, people will die if the government doesn't do certain things," Sracic said.
Meanwhile, the national media overreacts to movements like "Let's Go Brandon" -- or simply underestimates them -- because reporters don't understand conservatives or their ideology.
"It is not their world. Let's face it, most of the media comes from the same place or lives in the same part of the country, goes to the same 'in' schools, goes through the same journalism programs, hangs out with the same people," Sracic said. "So, of course, this doesn't make any sense to them. It's not within their frame or their worldview."
And because the media doesn't understand these small movements, they also miss the bigger signs pointing to a huge political shift -- like when a billionaire from Queens wins a presidential race in a historic upset. And, very likely, a midterm election next year that could be very surprising.
“mistook”?
LOL
More BS lies!
Mistook should’ve been in quotes in the column, bear in mind this is from Clownhall, the very same site that was calling it for Biden in 2020 when the outcome was still undetermined.
Great name and very appropriate.
Mine is on the front.
“So, they’re also making fun of the mainstream media on this and their inaccuracy and spin that they’re putting on things. ‘Let’s Go Brandon’ is sort of a double message; they don’t like Biden, but they also don’t like the media,” he said.
Bingo! And the msm still don’t get the joke is on them too! Lol
Gee. I would never have understood the double meaning of LGB were it not for this incisive screed. I even learned that conservatives favor less government. Wow!
thanks for this!! I actually have been pondering what this “Let’s Go Brandon” means and was afraid to ask lol...
The only worthwhile point from the article is that this is a true grass roots movement. No-one tried to make LGB a thing, lots and lots of people understood and understand the message behind it and are joining in because that is exactly how they feel. We’ve had more than enough of the BS, government, media, lockdowns... Just leave us the h**l alone!
By taking up the “Let’s Go Brndon” hue and cry, conservatives are pretending to act against the tyranny.
They will not really fight to save America
Would like to see it painted in large, bright yellow block letters on a few major streets.
Cute! (Sitting here chuckling. )
If you follow NASCAR at all, you will see, Brandon Brown's race car being sponsored by LGB, a cryto currency company.
The NASCAR officials are having fits over this endorsement.
They still don’t get that it was gaslighting by the reporter - she knew perfectly well what the crowd was chanting and so did the viewers at home.
Salena is right on top of this story.
My LGB sticker has been on the rear window of my car for almost a month now.
I’ve gotten nothing but positive responses.
L
How could someone write a story supposedly explaining LGB and not include the fact that Biden said it himself on Christmas Eve?
As long as they’re not thinking your endorsing LGBT. You might get some unwanted propositions ;-)
A couple of friends and I chant it a couple of times between songs during the Tuesday evening Irish session at our pub. It helps us to identify any libs who happen to wander in (their reactions vary but are quite noticeable).
We treat them like old friends, blowing away their expectations of abuse.
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