Posted on 06/17/2021 6:30:31 AM PDT by Red Badger
Victoria’s Secret is doing away with Angels and bringing soccer star Megan Rapinoe, actress Priyanka Chopra and others on board instead.
“When the world was changing, we were too slow to respond,” Martin Waters, the chief executive of the brand, told The New York Times in an article published Wednesday. “We needed to stop being about what men want and to be about what women want.”
The brand is hiring a list of spokeswomen not to model the brand’s lingerie, but to promote the brand through podcast and other marketing materials, according to Page Six. That list includes Rapinoe, Chopra, model Adut Akech, skier Eileen Gu, transgender model Valentina Sampaio, plus-size model Paloma Elesser and journalist Amanda de Cadenet, the outlet reported.
The group will be featured in a 10-episode podcast where they will each share their own story.
“I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it,” Waters told The New York Times. “In the old days, the Victoria brand had a single lens, which was called ‘sexy.'”
Rapinoe doesn’t believe “sexy” has a single lens either.
“As a gay woman, I think a lot about what we think is sexy, and we are afforded the ability to do that, because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated,” Rapinoe told the outlet. “I think functionality is probably the sexiest thing we could possibly achieve in life. Sometimes just cool is sexy too.”
Victoria’s Secret hasn’t had a fashion show since 2018, effectively cancelling the 2019 show and not having another for the past two years.
Women don’t spend money on expensive undergarments to look like an ugly mannish lesbian.
david spade dyed his hair?
Yep, I’m sure to date someone who wears VS lingerie now!
It looks as though they have no idea who their customers are or what those customers are interested in. If I owned the stock, I’d sell it.
Sell your stock
LOL!.....................
Men dress to impress women.
Women dress to impress other women......................
Not that many transvestites buy vickie’s secrets.
Amazing. I remind the wife during our conversations about “woke” business executives that they too are a product of the US Education complex.
Women want men to notice them and like what they see. I remember when VS played classical music in their stores and sold beautiful girly stuff. Made me feel elegant and sexy to shop there.
Now? Well, I’m glad I’m old and got to enjoy being a normal young woman. Good luck with that marketing fail, VS! 🤮
Gonna print that out so I can use it to scare the deer away from the garden.
Why not Cardi B and Bruce Jenner?
No thanks, her 15 minutes are closing in so she's grasping at every media opportunity, like Subway.
Good looking woman on the left, who is that guy next to her?
Get woke, go broke.......................
Definitely agree with you! Getting away from their market. So long! The insanity continues................
This is why I am checking out Central and Eastern Europe woman wise, say what you will of their past, but they seem more normal than our nation atm.
Meh.
(Meth?)
(Methane?)
Ole Meg’s girlfriend-partner would be a better choice.
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