Posted on 01/15/2019 1:37:07 AM PST by McGruff
A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online.
The razor company's short film, called Believe, plays on their famous tagline "The best a man can get", replacing it with "The best men can be".
The company says it wants men to hold each other "accountable".
Some have praised its message, which aims to update the company's previous message about masculinity, but others say Gillette is now "dead" to them.
It currently has 23,000 likes and 214,000 dislikes, at time of writing - and it's increasing all the time.
(Excerpt) Read more at bbc.com ...
What would Don Draper do?
Can't stand the razors, but that's my skin. I can get away with the bottom end Gillettes, though.
Remember the Gillette Cricket Lighter? Or the copy-cat "Flick my Bic"? Brilliant market-taking take-down of the "originator" of the disposable lighter.
And of course, the writing instrument market battles.
I had to dig back to find it - I asked someone for it myself - be aware they’re deleting a lot of comments it seems so be sure to to give them a thumbs down in the lower right by the video.
yes
Absolutely - BIG PR disaster
Which it should be
Good for the market in general - I still hope people are walking away from Gillette.
Last I saw, P&G was up over $1.00
exactly
What a fa66ot!
The Beeb approves. Unfortunately "there's no such thing as bad publicity" is hilariously wrong. If it weren't, the Beeb wouldn't bother bashing Trump so often.
What’s the best alternative? Schick?
And this is with YouTube and Twitter deleting negative comments and dislikes. At one point, the Gillette ad on YouTube had 19,000 dislikes and then, like magic (wink, wink), the dislikes went to 5,000 while the likes stayed at the same number.
To further clarify, I think the “message” IS the problem because it’s slanted. It’s a broad-brush. It’s almost like claiming every woman is Susan Smith.
[Nobody I know enjoys being lectured as a customer]
This is the part I’m agreeing with. You provide a service or product for your customer. You don’t lecture them, totally agree.
Gillette is the official razor of the NFL.
Ok now it makes sense. Gillette is following the lead of the NFL. Piss off your customer base, then blame then for depressed sales.
I will be interested to see P&G’s financials after the end of the first quarter. Gillette might be in fire sale mode by that point.
Procter & Gamble - according to a 2016 report by Amnesty International palm oil provider Wilmar International, the world’s biggest palm oil grower in 2016 and supplier of raw materials to Procter & Gamble, profited from 8 to 14-year-old child labor and forced labor. Some workers were extorted, threatened, or not paid for work. Some workers also suffered severe injuries from toxic banned chemicals.
Ironic that this ad campaign was directed by Australian director Kim Gehrig, who has been accused of sexuaI abuse by 2 men & 5 women when they were minors. Her victim’s videos exposing Ms. Gehrig for being a predator have been on Youtube for a number of years - 1 dating back to 2010. Yet this paedophiIe is trying to smear the vast majority of men as predators & abusers? Gillette, did you even do a cursory background check on Ms. Gehrig’s Somesuch & Co. firm before hiring her to direct this campaign? Explain why your company’s associated with a predator whose actions lead to the suicide of one of her victims in 2016!!
Dollar Shave Club.
Wow. Assuming this is true, it sure bears repeating.
don’t know for sure, it was one of the comments under the video
What does facial hair have to do with rape?
Could someone enlighten me?
Wasn’t Bundy cleanshaven?
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