Gillette faces backlash and boycott over '#MeToo advert'

BBC ^ | 1/15/2019

[McGruff]

A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online.

The razor company's short film, called Believe, plays on their famous tagline "The best a man can get", replacing it with "The best men can be".

The company says it wants men to hold each other "accountable".

Some have praised its message, which aims to update the company's previous message about masculinity, but others say Gillette is now "dead" to them.

It currently has 23,000 likes and 214,000 dislikes, at time of writing - and it's increasing all the time.

[EEGator]

Shaming your customers, what could go wrong?...

[urbanpovertylawcenter]

#Me Too or Pound Me Too?

[SaveFerris]

[It currently has 23,000 likes and 214,000 dislikes, at time of writing - and it’s increasing all the time.]

That sounds like it’s going well. I am one of those 214,000 dislikes.

Brilliant, Gillette. Absolutely brilliant.

[McGruff]

This guy may be looking for a new job soon.

[gasport]

Where are Gillette blades made?

https://www.truthinadvertising.org/gillettes-implied-made-usa-claims/

[Darksheare]

I note that the beeb had to go to Twitter to farm their quotes because there weren’t any supportive ones on the video.

[Drango]

Wondering if P&G stock will tank today?

[thoughtomator]

I will just assume anyone I see buy a Gillette product is a homosexual, since they appear to be acknowledging that segment as their market focus.

[SaveFerris]

I would think so. We’ll see what the day brings.

[OttawaFreeper]

Particularly when this behaviour usually involves Democrat males.

[John W]

“Split” opinions. I’d say.

[kanawa]

Get Woke, Go Broke

[Gene Eric]

Some cunning corproate stunt decided to marginalize males. Whatever. Don’t pay for it.

[Telepathic Intruder]

it wants men to hold each other "accountable".

We're becoming a society of fear-mongers and finger-pointers. If a person commits a crime, prosecute them. Otherwise, live and let live.

[CincyRichieRich]

Only women and gay soy boys on the advertising team, likely.

[Trump20162020]

Compare that ad to this Gillette commercial from 1989:

https://www.youtube.com/watch?v=slcBV38Z4KU

How'd American culture fall so far in three decades?

[OrioleFan]

There are a lot of company ads that make their customers look like a bunch of dummies. Progressive and Sonic come to mind.

[Doogle]

....and all movie scenes originate in Hollywood along with “select” commercials....but blame the skinny white guy with blue eyes...

[jimfree]

My comment on the Gillette website:

Your condescending message to men appears to check a box for social justice bean-counters and may warm the hearts of out-of-touch corporate executives. I can't imagine, however, that it does so without insulting and angering a good portion of your customer base. In your haste to decry "toxic masculinity" did you create a program of "toxic messaging" to make the point?