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Posted on 07/17/2011 11:09:54 AM PDT by Bigtigermike
Approximately $5,000 per screen through Saturday night
"What would have taken months and cost millions, ARC did in weeks with virtually no traditional media advertising"
Wider national rollout to commence in the coming weeks
SANTA MONICA, Calif., July 17, 2011 /PRNewswire/ -- ARC Entertainment, the distributor of "The Undefeated," the film about Gov. Sarah Palin's rise from obscurity to national prominence, announced today that through Saturday night the film had a stronger opening than expected with the large markets trending towards weekend per screen averages above $10,000 driven by multiple sold-out runs. The film had accumulated approximately $5,000 per screen through Saturday night. Unique in the theatrical feature world, "The Undefeated" was rushed to select digital theatres in only 3 weeks, and was marketed almost entirely through social media and grass roots efforts, with virtually no traditional media spend. With the strong initial showing, the film is going to a wider release footprint later this month, with details being announced soon.
[...]
"We are extremely pleased with the audience reaction, which has been over-the-top enthusiastic and very passionate, including standing ovations at most screenings," said Trevor Drinkwater, CEO of ARC Entertainment, the film's distributor. "We expect word-of-mouth to keep ticket sales strong and we will definitely expand the film to a wider national audience. With merely three weeks of preparation and a virtually non-existent traditional advertising spend, the film did exceptionally well. " .
"We have been told the theaters in Phoenix, Atlanta,
Over the weekend reports also documented the strong ticket sales and enthusiastic audience reaction. Reuters reported, "It may not be 'Harry Potter,' but another film featuring a bespectacled protagonist is racking up strong pre-sales before its national roll-out this weekend." AOL's Patch reported,"
(Excerpt) Read more at prnewswire.com ...
IOW you can’t meet my challenge, other than to say that everything I posted is an insult.
Not only do you not meet my specifric challenge, you can’t even meet the general one.
I could just do a search on your posts and make any broad statement and say “SEE, here they are!”
But if that is all you have, OK. It just says you can’t do it.
I can email you some cyberstalkers that can go back and quotemine stuff from years ago if you think it will help. Of course, you may not like getting into the quotemining arena...
“Atlas Shrugs” came out in 300 theaters, and was the 3rd-highest per-screen average per theater. That is a “limited release” that did very well.
10 theaters is an extremely limited release, more like “show a film to your friends and family” release. It did well enough that they might get more theaters to show it, which is a great result; maybe we will all get to see it now.
I agree with you that you can't really draw conclusions based on such a small number of theaters.
Shame. The guy is flat out wrong. The only reason those numbers are published at all is to measure small releases against big ones for audience intensity.
With only word-of-mouth and social media promotion, this is a remarkable accomplishment.
I do think people are getting too wrapped up arguing over terms like “test market” versus “limited release”. But you are right, the 10-theater showing was a test market, which was successful enough to probably get a limited release next month; maybe 300 theatres like Atlas Shrugged.
I would not expect the movie to end up in thousands of theaters though.
You can try to defend what was some of the most stupid posting ever done at FR, but thinking that there was going to be a purge of Palin supporters was idiotic.
I didn’t attack you at all. I merely noted that some slimeball on FR had told us that all this was meaningless. Apparently, you felt guilty enough to respond. Talk about thin skin...
If I’m wrong, prove it.
Either produce a link backing up your assertion that ‘limited release’ means more than 10 screens or apologize to everyone for wasting their time.
Agree. This now becomes about managing a new set of expectations and finding venues that provide the greatest opportunity for success (as the director defines it).
You are correct that the Kinsey numbers were for the entire weekend; we apparently have friday and saturday numbers, and I would expect they’ll go up today.
And yes, you can draw some conclusions based on the numbers; you don’t however know whether a movie will be a success or not based on a 10-theater test release, especially when you know there are millions of adoring fans who would watch any movie about Palin.
I’ve seen this enough times with the Christian movie genre, you can do a limited release and get a good return, but often they simply do church releases and then go direct-to-DCD (for example, “The Imposter” with Kerry Livgren, which also did mostly word-of-mouth advertising).
I would expect the 10 theaters to be sold out most of the weekend. The Palin supporters in those cities, who want her to get into the race, would see attendance as a “poll”, and would vote by attending to show how popular she is.
Of course, the two release are of different size, so they really can't be measured against one another. The only thing that is useful from a per screen average is to measure the audience intensity. The Undefeated has certainly done well in that regard, especially when one notes the lack of major media promotion behind it.
No, that's what Mitt Romney supporters would do. All the Palin supporters I know just want to see the movie. They're not interested in Astroturfing and straw poll stacking type stuff.
I agree with that; I’m just saying that there was a reason for the sentiment. I remember arguing with people in those threads, and some were real conservatives who were really upset that she would help McCain beat Hayworth.
“That is a ‘limited release’ that did very well.”
You’re wrong about “Atlas Shrugged.” It was a box office disaster.
Sure, it did well the weekend it was released in a few theaters. But here are the per-screen averages for “Atlas”:
Apr 15–17 $5,640
Apr 22–24 $1,895
Apr 29–May 1 $1,263
May 6–8 31 $866
Translation: when it was in a few theaters, it did well. When it went into a lot more theaters, it tanked.
‘Atlas’ was a box office disaster.
What does this have to do with “The Undefeated?” Only that good per-screen averages CAN bode well for wide release success. They didn’t work in the case of ‘Atlas,’ however.
No there was no reason, only a very thick idiot could have thought that JR was going to have a Giuliani like purging of Palin supporters.
It does figure though that you would want to take up their support and keep giving “reasons” that someone would be that stupid and unable to comprehend freerepublic and it’s relationship with Governor Palin.
Perhaps that's your modus operandi. Challenge, disrupt, distract, assert, divert, accuse, defend, deny -- rinse and repeat.
What exactly is the point of your incessant presence on Palin threads? Do you really think you're winning her supporters over to the anti-Palin side? Do you believe that if you just spend enough time arguing your views of her, that it will somehow shift the viewpoints of 80+% of Freepers? Do you really think that you're helping your chosen candidate by waging this crusade of yours?
Honestly. I don't support your chosen candidate, but I also don't go to every Cain thread and start brawls with his supporters. Same goes for every other candidate that has a supportive network on Free Republic.
I mean, what is the point of that? They're grown adults who have the same access to information about every candidate that I do. They've got every right to examine the candidates and make up their own minds, based upon their own reasoning and prejudices. Once I've had my say a time or two with them, there's little more to discuss. They're going to make their own choice, based upon their own perspective. In time, they may shift their views of the candidates, based upon performance or events, but that's for them to do - not me.
So, again. What exactly is your purpose in battling with Palin supporters on this website, day after day, after day, after day?
Oh man, here you go again. Why are you always so negative?
I agree with Windflier. This crap is getting old.
Your chart shows the theatre numbers and not the screen numbers .
Yeah. Especially when she whips your ass like a bull-dyke dominatrix with a tack-studded belt on bathtub crystal meth!
LMAO!!!
Suck it up, Finkelstein, it's second only to Hairy Pooter and it'll still be selling out when H. Pooter's selling as DVD's at Seven-Eleven.
BWWWWAAAAAAHHHH-hah-hah-hah-hah-ahahahahahahaaaahaaaa!
8^D
Zindagi Na Milegi Dobara - $880,000 ($9318/screen)Limited-release movies are expected to do higher per-screen numbers than even some major new-release movies; there were two major releases this weekend, Harry Potter and Winnie the Pooh:
Undefeated - $65700 ($6570/screen).
Tabloid - $90,300 ($6460/screen).
Snow Flower and the Secret Fan - $132,600 ($5525/screen)
Deiva Thirumagan (Tamil language) - $104,000 ($4727/screen)
Harry Potter - $168,000,000 - ($38,400/screen)
Winnie the Pooh - $7,800,000 - ($3248/screen)
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