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To: Blue Ink

“Atlas Shrugs” came out in 300 theaters, and was the 3rd-highest per-screen average per theater. That is a “limited release” that did very well.

10 theaters is an extremely limited release, more like “show a film to your friends and family” release. It did well enough that they might get more theaters to show it, which is a great result; maybe we will all get to see it now.


42 posted on 07/17/2011 12:36:59 PM PDT by CharlesWayneCT
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To: CharlesWayneCT
Is this term 'extremely limited release' a technical term or are you just talking out of your hat? Or is the correct definition of a 'limited release' a release on less than 650 screens? Wouldn't that make both of them a 'limited release'?

Of course, the two release are of different size, so they really can't be measured against one another. The only thing that is useful from a per screen average is to measure the audience intensity. The Undefeated has certainly done well in that regard, especially when one notes the lack of major media promotion behind it.

49 posted on 07/17/2011 12:47:57 PM PDT by perfect_rovian_storm (It is terrible to contemplate how few politicians are hanged. -- G.K. Chesterton)
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To: CharlesWayneCT

“That is a ‘limited release’ that did very well.”

You’re wrong about “Atlas Shrugged.” It was a box office disaster.

Sure, it did well the weekend it was released in a few theaters. But here are the per-screen averages for “Atlas”:

Apr 15–17 $5,640
Apr 22–24 $1,895
Apr 29–May 1 $1,263
May 6–8 31 $866

Translation: when it was in a few theaters, it did well. When it went into a lot more theaters, it tanked.

‘Atlas’ was a box office disaster.

What does this have to do with “The Undefeated?” Only that good per-screen averages CAN bode well for wide release success. They didn’t work in the case of ‘Atlas,’ however.


52 posted on 07/17/2011 12:54:29 PM PDT by Blue Ink
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