Ten Brands That Will Disappear in 2012 [No more Kellogg's Corn Pops? NOOOOOOOO!!!!!!!!!!]

Yahoo Finance ^ | June 22, 2011 | Douglas A. McIntyre

[grundle]

Kellogg's Corn Pops

The cereal business is not what is used to be, at least for products that are not considered "healthy." Among those is Kellogg's Corn Pops ready-to-eat cereal. Sales of the brand dropped 18% over the year that ended in April, down to $74 million. That puts it well behind brands like Cheerios and Frosted Flakes, each which have sales of over $200 million a year. Private label sales have also hurt sales of branded cereals. Revenues in this category were $637 million over the same April-end period. There is also profit margin pressure on Corn Pops because of the sharp increase in corn prices. Kellogg's describes the product as being "crispy, glazed, crunchy, sweet." Corn Pops also contain mono- and diglycerides, used to bind saturated fat, and BHT for freshness, which is also used in embalming fluid. None of these are likely to be what mothers want to serve their children in an age in which a healthy breakfast is more likely to be egg whites and a bowl of fresh fruit.

[max americana]

how about ‘HOPE AND CHANGE’ brand?

[rockrr]

What, the cereal or the people? ;-)

[editor-surveyor]

What cerial is healthy?

They might as well drop them all if that is the standard.

[Revolting cat!]

[Pollster1]

There’s probably a good market for that - I hope. If kids run around instead of sitting at a game console, they can eat anything.

[NotSoFreeStater]

I like Kashi Go Lean Crunch in the morning. Plenty of fiber and protein - it fills me up and I’m good until lunchtime.

[aruanan]

Corn Pops also contain mono- and diglycerides, used to bind saturated fat, and BHT for freshness, which is also used in embalming fluid

Both BHA and BHT are antioxidants and are safe for human consumption. As far as embalming fluid goes, formaldehyde, used for preserving biological specimens, happens to be a natural byproduct of human metabolic activity. You can also find all the essential amino acids in crap. That doesn't mean you should eat crap. It just means you shouldn't avoid getting your essential amino acids because they also happen to be found in crap.

[I see my hands]

I've never had those. But I've had hundreds of boxes of these:

Oh, they're shot with sugar through and through,
Too lazy to Google - something, something - for you.
Kell-ogg's Sugar Corn Pops..
Sugar Pops are tops!

[editor-surveyor]

Eggs, bacon, sausage, ok, but the rest of that crap is death in a bowl.

[who knows what evil?]

Sugar Smacks...sigh...

[Have Ruck - Will Travel]

First they came for the smokers.

But since I wasn't a smoker...

(How long now until the ads start appearing on TV demonizing the "Sugar Industry"?)

[6SJ7]

All breakfast foods are revolting. I never ate breakfast until I realized I could eat other things.

Hamburgers! The cornerstone of any nutritious breakfast.

[LibertarianLiz]

Puffa Puffa Rice

Best commercial ever!

[FrdmLvr]

Anyone besides me remember when Kellogg’s Corn Pops were first called Kellogg’s Sugar Pops? Anyone remember Sugar Pops Pete?

[Wisconsinlady]

Yup, and sugar frosted flakes. They’re great!!!

[Wisconsinlady]

Yup, and sugar frosted flakes. They’re great!!!

[Wisconsinlady]

Yup, and sugar frosted flakes. They’re great!!!

[FrdmLvr]

I even remember this Sugar Pops Pete commercial from the 60’s
http://www.youtube.com/watch?v=pv3l-PdtFKs

[WOBBLY BOB]

[NotSoFreeStater]

There certainly are a number of food snobs on FR.