Posted on 06/10/2010 7:28:39 AM PDT by jakerobins
Don't call it Chevy.
General Motors leaders are asking Chevrolet employees to refrain from the shorthand etched in America's consciousness for decades. Or, as the New York Times put it, "If General Motors has its way, you won't be driving your Chevy to the levee ever again."
The Times quoted this company memo sent Tuesday: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.
"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding," the memo continued. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
(Excerpt) Read more at ajc.com ...
These guys (gals) are truly idiots.
Trucks are what’s keeping them alive, see how many burly construction workers or farmers etc are going to go into to their dealership and ask for a Chevrolet truck.
Wouldn’t you really rather have a Buick?..........
So this is how those idiots are spending taxpayer money - “fixing” a well-established brand. Sigh.
Bush blew up the levee, don’tcha know?
Why do you ask?
GMTA. Even the author of the article noted that ‘The memo, ironically, refers to “Coke,” not Coca-Cola.’
Double LOL.....
first your reply, then your tagline!!!!!!!!!!!!!
You, sir, are a genius!!!
To the exec, Coke is probably short for Cocaine.
Birmingham has a dealer who advertises as Chevyman. I guess he’ll get thrown under the bus as well.
GM’s Chairman and Chief Executive Officer Ed Whitacre will make another commercial.
Our second loan was paid back by quarters thrown into the ‘Chevy Jar’!
Another example of the Obama administration’s obsession with PR, branding and perception instead of dealing with substantive issues. It’s more of the same.
I’ll call mine a Pontiac.
Chev-ro-lay sounds so much more French right? I suspect some subliminal marketting genius thinks the French sounding name will make people think it is a fancier car.
Maybe the old “chevy” buyers are the same people who won’t buy a government manufactured car
Worrying about “branding” and “marketing” and “image” is what businessmen do when they know their actual product is garbage.
Chevy or Chevrolet or Cherry or Crap. By any name it is still a Government Motors automobile. So who really cares what they call it? There ain’t gonna be one in my driveway ever again.
...or as my south of the boarders brothers say: CHEBBY.
The Left has been trying to kill of Americana for the better part of the 20th Century.
This fits that agenda. Kill off our brand names and identity.
Hamburgers are forbidden.
Rock and roll has been killed by a media blackout on new acts since 1994 (that’s the “latest” oldies block, little to none of what followed will strike a nostalgic chord, the market was too splintered for anyone to be able to “name that tune”).
Our car culture is “killing the planet”.
The nation with a freedom from want has been told it consumes too much.
When I was in college, the guy in the next room used to blast that song every morning. It wasn't until February that I realized the lyrics weren't "Drove my Chevy to the levee and my Mom is a guy."
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