GM kicks ‘Chevy' to the curb

ajc.com ^

[jakerobins]

Don't call it Chevy.

General Motors leaders are asking Chevrolet employees to refrain from the shorthand etched in America's consciousness for decades. Or, as the New York Times put it, "If General Motors has its way, you won't be driving your Chevy to the levee ever again."

The Times quoted this company memo sent Tuesday: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.

"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding," the memo continued. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."

[jakerobins]

I guess we can't sing Took my Chevy to the levy but the leevy was dry.....anymore

[jessduntno]

How do you say “Chevy” in Arabic?

[Jedidah]

Quote from the memo: “”When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance . . .”

Huh?

Coke is to Coca Cola what Chevy is to Chevrolet.

[fishtank]

The socialist dream:

one brand of toothpaste....

one brand of car....

One People...

Ein Volk ....

One Leader ....

One Fuhrer....

[Smokin' Joe]

I guess Mr. Chase is going to have to redo a bunch of stuff...

[Yo-Yo]

"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding,"

I'd call this person a stupid auto exec, but that would be redundant. "Coke" is short for "Coca-Cola" in exactly the same way that "Chevy" is short for "Chevrolet."

Moron.

[Dallas59]

I guess the US government can call their cars anything they want...

[Red Badger]

IDIOTS! FROM GOVERNMENT MOTORS!...........................

[KarlInOhio]

"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding,"

Is that Coke or Coca-Cola?

[bereanway]

Well, Chevy was the largest selling brand on the planet for years as it was referred to in exactly that manner.

Great to see the genius of government ownership kick in.

[Sybeck1]

My first truck was a ‘67 Chevy with a .327 and three on a tree. To much for a 15 year old. What was daddy thinking???

[perfect_rovian_storm]

That’s only because nobody wants a government manufactured Chevy and the levy is now filled with oil.

[NoRedTape]

Typical gubment pencil-pushin' cluelessness.
A Chevy will always be a Chevy.

[K-oneTexas]

The American public in general, despite the efforts of the GM Ivory Tower execs, will never stop using Chevy.

[Red Badger]

One ring................

[Sacajaweau]

See the USA...in a Chevrolet....

Man, I'm old...

[dforest]

This idea has liberal mind all over it. Most people would ask what is a chevrolet.

[Red Badger]

...and the town in Maryland will need new stationary and a new sign............

[fishtank]

http://www.youtube.com/watch?v=5CaMUfxVJVQ

One Brand - Wendy’s Soviet commercial from the 1980s

[jakerobins]

Guess Obama has his Volkswagen now.....