Posted on 06/10/2010 7:28:39 AM PDT by jakerobins
Don't call it Chevy.
General Motors leaders are asking Chevrolet employees to refrain from the shorthand etched in America's consciousness for decades. Or, as the New York Times put it, "If General Motors has its way, you won't be driving your Chevy to the levee ever again."
The Times quoted this company memo sent Tuesday: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.
"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding," the memo continued. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
(Excerpt) Read more at ajc.com ...
Call your crap whatever you want, never will purchase any product you ever produce anyway.
Stiff your creditors, then lie about paying off your debts... absolute crap.
I don't know about that. After all, they got us to stop calling it Frisco.
It's all Government Motors to me too.
Maybe it worked with you, but I and others still say Frisco.
I have said Chevy for going on 50 years, I’ll decline and will not toss in a quarter.
Ron Silver became a 9-11 Conservative and then he passed away.
Wouldn't it be "obamawagon"?
This kind of thinking is why GM will fail.
“And you are not old, you are seasoned...”
You’re full of shit, i’m old!!!
Remember why the Chevy Nova wouldn’t sell in Mexico? No va means no go.
I remember when they renaming Western Electric and decided on 'Lucent'.
My first thought was, "Do you really think it's a good idea to name a company after Lucifer?"
I can't tell you how many 5-point plans I've heard that have point 1 being, "The Dealer will send the Company an order for such and such amount of stock material."
Points 2, 3, 4 and 5 never came to fruition.
Remember when BP bought Amoco and did away with the premier name in gasoline marketing ?
That’s pure genius (s)...
“When you look at the most recognized brands throughout the world, such as Coke...”
This idiot just countered his own whining...Coke is short for Coca Cola. But I guess you shouldn’t expect much from a government company.
Not to mention that Apple Macintosh -er- the Mac.
Dumb farks!
I am stuck on Band Aid brand, 'cause Band Aid's stuck on me.
I will NEVER by a brand new, GOVERNMENT MOTORS, "Chev-ROLET" (or ANY other gov-run, left-wing union-puke-made GM or Chrysler product) as long as big-government runs the show and idiotic asshole bureaucrats/government owned and selected "executives" have nothing better to do than sh*t on YEARS of history and tradition by forcing employees to call their cars "Chevrolet" rather than "Chevy".
Ludicrous and outrageous is what we have come to expect from the turds running the country right now (soon to be FIXED, by US, the people).
LOL!
That memo is abject stupidity on display.
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