Remember when BP bought Amoco and did away with the premier name in gasoline marketing ?
That’s pure genius (s)...
I once worked for JVC (Victor Company of Japan) which was controlled by the Matsushita family of Matsushita Electric.
You may not have heard of them, but I bet you know the brand name they use in the U.S......Panasonic.
In the ‘80s they announced that they were going to drop the Panasonic name and replace it with Matsushita.
The roar of “ARE YOU CRAZY???!!!” finally crossed the Pacific and cooler (American) heads prevailed.
And you know....I don’t think Nissan ever fully recovered from dropping the Datsun label.