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Sick of Pink (Breast Cancer Awareness Marketing Machine)
Boston Globe ^ | October 4, 2009 | Kris Frieswick

Posted on 10/03/2009 2:33:01 PM PDT by nickcarraway

This month, like every October, a sea of pink ribbons washes over products from sneakers to snacks. While the effort raises research dollars, it leaves some breast cancer survivors feeling that companies are profiting from their pain.

When KimZielinski was diagnosed with breast cancer in 2007 at the age of 33, well-meaning friends inundated her with products bearing a little pink ribbon. Each product’s maker promised a cut of the sales price to a breast cancer charity, and these friends felt they were supporting the cause and, by association, Zielinski. A petite brunette who’s now 35, she was enormously grateful for the millions of dollars that these pink-ribbon products direct each year to charities that fund breast cancer research and education.

But it wasn’t long before she got a little sick of the pink. “I felt kind of hateful,” says the insurance company sales manager who lives in Charlestown. “I was like, ‘What makes you think I like pink now?’

“I think that the pink ribbon, as a symbol, tends to pretty up what is a pretty crappy disease. But a pink ribbon is easier to look at than the disease itself.”

Many breast cancer survivors like Zielinski find themselves conflicted over this little powerful ribbon. Some survivors feel companies are exploiting breast cancer, marketing themselves as philanthropic outfits that care about women when what they mostly care about is the pink ribbon’s enormous ability to boost profits. Some just feel overwhelmed by the constant pink reminder, especially in October, Breast Cancer Awareness Month, of a disease that has forever altered their lives.

Since she was diagnosed 2½ years ago, Anna Schleelein, a 26-year-old attorney in Newton, spends Octobers in a self-imposed pop-culture blackout. She tries to avoid TV, magazines, and, especially, shopping, to steer clear of all those pink-ribbon products.

(Excerpt) Read more at boston.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: breastcancer; marketing; pink; popculture
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To: caper gal 1
Sick of pink? Come to Austin where everything is yellow all year round for Lance Armstrong's "Livestrong".

I really don't notice all the pink ribbons but I'm about to puke from all the yellow wrist bands.

61 posted on 10/03/2009 5:46:58 PM PDT by OrangeHoof (What's the difference between Obama and Hitler? Hitler wrote his own book.)
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To: nickcarraway
WE... have pink ribbon Maine license plates.
62 posted on 10/03/2009 5:48:33 PM PDT by ROCKLOBSTER (RATs, nothing more than bald haired hippies.)
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To: Hildy
My grandmother died of breast cancer and lived seven years AFTER she told someone she had a lump and she chose to not treat the cancer.

Because of her experience, I am very cynical. I bet if we ask a doctor how long someone will live if they choose not to treat the cancer, they'll say they don't know. Then my question to them is how do they know if they're doing the patient any favors by cutting, poisoning and zapping?

I don't trust any of them. I'm taking my chances as I cannot see myself ever doing chemo.

I know I'm going to die someday and I want to feel well as long as possible.

63 posted on 10/03/2009 5:51:29 PM PDT by Conservativegreatgrandma (Al Franken--the face of the third-party voters)
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To: nickcarraway
So, women fighting the disease are complaining that too much attention is being given to that particular disease awareness and funding?

Must be nice to be able to complain about such a thing. I prefer donating to childhood cancer research, anyway.

64 posted on 10/03/2009 6:24:10 PM PDT by TNdandelion (I'd rather have FedEx run my healthcare than USPS.)
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To: nickcarraway

I wear pink precious feet. :-)


65 posted on 10/03/2009 6:44:20 PM PDT by Mercat (Reluctant glenbeckian)
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Comment #66 Removed by Moderator

To: nickcarraway

I will go out of my way to NOT buy Breast Cancer pink products. The gimmick annoys me. Breast cancer isn’t the only disease in the world.


67 posted on 10/03/2009 7:10:04 PM PDT by Dianna
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To: NonValueAdded

I have/had breast cancer - 2 year survivor and with my particular type of of breast cancer - I have “0” chance of making 5 years. So, far, so good for me.

I like pink and I do wear pink ribbons “sometimes”. But, I wear the pink ribbon stuff because I feel like it on a particular day.

But, I don’t want every thing in my house to be pink ribbon stuff. I’m trying to get on with my life and forget about my cancer, I don’t need continually reminded of it with everything. After all, I am reminded of it everyday when I take a shower.


68 posted on 10/03/2009 7:13:58 PM PDT by BuckeyeOhio ("Churchill was a governor; Hitler was a community activist".)
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To: BuckeyeOhio

Sorry, did not mean to be insensitive there. I wish you all the best and will keep you in our prayers.


69 posted on 10/03/2009 7:46:47 PM PDT by NonValueAdded ("The President has borrowed more money to spend to less effect than anybody on the planet. " Steyn)
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To: pabianice
I don't buy any of the pink stuff because I am sick of it.... its way overdone and I make it a point never to buy that crap....

however, breast cancer strikes young women many times, and rarely does prostate strike a young man....I've heard it said that if men live long enough, they will get prostate cancer....

not making light of it but I think a disease that can kill 20 or 30 yros is more frightening than one that could kill a 65 yro....

70 posted on 10/03/2009 8:09:23 PM PDT by cherry
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To: CaliforniaCon
I like the color pink, but I don’t want to see big painted pink ribbons on my Cheerios box!

Cheerios is a General Mills product, and General Mills supports a number of left-wing causes. Many years ago some action by GM induced me to create my "Permanent Boycott" list -- it's really hard to get on it, but difficult to get off (because once you're on I forget why you're there; no appeal is possible). I think there was a GM link to PETA or anti-hunting, and Sony had its rootkits, but in any case I don't buy either company's products anymore.

Last time I went to buy a mini-pocket camera, feature-wise the Sony had it but I bought a Nikon instead. (And am happy with it!)

71 posted on 10/03/2009 8:11:02 PM PDT by sionnsar (IranAzadi|5yst3m 0wn3d-it's N0t Y0ur5:SONY|Remember Neda Agha-Soltan|TV--it's NOT news you can trust)
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To: jen0517
I'm with you. I have TWO type 1 diabetic children.

I couldn't care less about breast cancer, typhoid, lupus, or anything other disease at this point.

72 posted on 10/03/2009 8:16:18 PM PDT by Lizavetta (In Communism, everything is free. But there isn't any of it.)
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To: snippy_about_it
susan g komen donations to planned parenthood

Lots of links. We don’t buy anything with the pink ribbon on it.

Another reason my wife ( a breast cancer survivor) has nothing to do with the Susan G Komen thing.

73 posted on 10/03/2009 8:19:17 PM PDT by Sans-Culotte
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To: nickcarraway
Sick of Pink (Breast Cancer Awareness Marketing Machine)

I refuse to buy anything with that pink packaging.
74 posted on 10/03/2009 8:19:40 PM PDT by aruanan
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To: Conservativegreatgrandma

My mother, who I spoke of, had a radical mastectomy in 1978, had her lymph nodes removed and was fine until she died in 2006 from unrelated causes. They do remarkable things now so to close your mind before knowing the facts is foolish. We call it contempt prior to investigation and it will ALWAYS get you in trouble.


75 posted on 10/03/2009 8:20:20 PM PDT by Hildy
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To: caper gal 1

<Heart disease is the number one cause of death of American women and all this over-marketing of breast cancer drains away research dollars for heart disease that could save far more women’s lives.

Amen. I don’t buy any of that pink stuff and I try to tell my friends about the heart disease issue.

I have a friend who was recently diagnosed with breast cancer; I don’t see how buying a bunch of pink stuff is going to help her out. (She is doing fine now after radiation; they got it early)


76 posted on 10/03/2009 9:16:30 PM PDT by radiohead (Buy ammo, get your kids out of government schools, pray for the Republic.)
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To: Conservativegreatgrandma
don't trust any of them. I'm taking my chances as I cannot see myself ever doing chemo.

You may change your mind IF you are ever faced with the reality of the situation. Thousands of women are very thankful for the second chance at life with chemo.

77 posted on 10/03/2009 9:27:08 PM PDT by kcvl
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To: pabianice

What color of ribbon would they use for this disease??


78 posted on 10/03/2009 11:03:23 PM PDT by handy old one (If you play in nature be prepared to be played with!!)
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To: Hildy
Thanks for relaying a success story. I need to hear them. I'm so jaded from things I've seen that I have no respect at all for the medical profession.

I try very hard to look for the success stories. Right now, I want to stay as far away from doctors as I can.

79 posted on 10/04/2009 4:09:12 AM PDT by Conservativegreatgrandma (Al Franken--the face of the third-party voters)
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To: tioga

Ya...save the ta tas. :)


80 posted on 10/04/2009 4:54:13 AM PDT by tickles
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