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(GEICO)'Cavemen' series gets a new criticism: It's racist
The Miami Herald ^ | July 26, 2007 | GLENN GARVIN

Posted on 07/26/2007 10:19:56 PM PDT by 2ndDivisionVet

The producers of ABC's new sitcom Cavemen, based on a series of popular advertisements for the insurance company Geico, were ready to defend themselves against charges of rampant commercialism. But the charge that their show about put-upon Cro-Magnons in the modern world has racist undertones took them by surprise.

''I actually didn't know we would catch so much hell,'' Cavemen writer Joe Lawson ruefully told a room full of highly critical critics at a gathering of North American television writers here Wednesday. ``That's a pleasant surprise.''

Cavemen, which features shaggy Cro-Magnons trying to make their way through a hostile Homo Sapiens world, won't even air until October but is already drenched in its second wave of controversy.

The first came in May when ABC announced it was converting a handful of 30-second insurance commercials into a half-hour series. The Cavemen producers had to endure a seemingly endless round of cracks like the one on Saturday Night Live's satirical Weekend Update newscast, which announced NBC would counter with a new drama called 1-800-Mattress.

But as the show's pilot episode began circulating in Hollywood, so did a new round of criticism: that Cavemen trafficked in the very racial caricatures it was supposed to be lampooning. By depicting the Cro-Magnons as good dancers, great athletes and grand sexual partners, the show's detractors argued, Cavemen was using black stereotypes for cheap racist laughs. ''We finally get to laugh at all the stereotypes in the world directed at cavemen, without feeling guilty,'' wrote one Hollywood blogger. ABC's decision to reshoot the pilot didn't exactly help.

Wednesday's panel discussion here was the first time Cavemen producers have discussed the show in public, and they said people are reading too much into what they called a ''fish out of water'' story.

''Unfortunately, in our society, if you pick an offensive stereotype of any kind, it's going to bump into some ethnic group,'' said Mike Schiff, one of the executive producers. ``Is the show about race relations? No. Is that a background to the show? Yes, of course.''

Lawson, who wrote the original Geico commercials as well as the pilot, said that if the Cro-Magnons are an allegorical stand-in for anybody, it's not black people but outsiders.

''As human beings, we all have that need to fit in,'' he said. ``It's really a show about acclimation more than anything, and that's something that everybody deals with, doesn't matter if you're a minority or not.''

Not everybody -- in fact, almost nobody -- in the room was buying it, partly because some of the Cavemen story lines the producers offered as evidence the show isn't about race (for instance, one of the cavemen concealing the fact that he's dating a Homo Sapiens woman, for fear his Cro Magnon friends won't like it) sounded like race was exactly what they were about.

The cavemen are ''known for their athletic prowess, their sexual prowess, their dancing,'' complained one critic, to which director Josh Gordon deadpanned: ``They're Jewish.''

So many questions were about hot-button racial topics that the producers actually seemed relieved when anybody circled back to the subject of commercialism. When one critic sarcastically asked if the gecko lizard who stars in another group of Geico commercials would be making a guest appearance on Cavemen, Gordon replied that it ``depends on how ratings are.''

And he was sympathetic to the charge of another critic that Cavemen suffered ''a failure in anthropological verisimilitude'' by making its Cro-Magnons look more like Neanderthals and suggested that the show fire all its technical advisors.

''If we had technical advisors,'' Gordon conceded, ``we would probably fire them.''


TOPICS: Business/Economy; Culture/Society; Extended News; US: California
KEYWORDS: abc; abccavemen; cavemen; geico; hollywood; race; racerelations; races; racial; racism; racist; racists; television; whine
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To: AD from SpringBay
This is bull-crap. They are a pretend minority - pretend, just like Je$$e Jack$on’$ credibility.

Like Ward Churchill is a pretend Indian?

81 posted on 07/27/2007 9:00:18 AM PDT by Grizzled Bear ("Does not play well with others.")
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To: N. Theknow
Excellent. If I may coin a phrase based on this,

"Why, he so dumb he think stereotypin' means usin' both hands."

82 posted on 07/27/2007 9:12:57 AM PDT by Erasmus (My simplifying explanation had the disconcerting side effect of making the subject incomprehensible.)
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To: 50sDad
Alien Nation.

Exactly. That series used fictional extraterrestrials on Earth to be stand-ins for all the prejudice that humans show each other. Even black people could be 'racist' towards the "Newcomers".

I liked the series, but it was too techie for the general public, and took itself way too seriously. I intend to watch this show, from what I've seen, the writing looks similar to the writing used on the Geico ads. Some people hate the Geico ads, but I think they make fun of yuppie metrosexuals.

83 posted on 07/27/2007 9:25:50 AM PDT by hunter112 (Change will happen when very good men are forced to do very bad things.)
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To: pepsionice

I didnt say it was bad. They just take stereotypes and convert them to monkey jokes.

I dont think it will last that long...the writing will peter out.


84 posted on 07/27/2007 9:32:55 AM PDT by BurbankKarl
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To: dragnet2

I really hate those commercials.


85 posted on 07/27/2007 9:51:44 AM PDT by Holicheese (Zap Razdowler Rules!)
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To: Joe 6-pack

Oh, LOL. Groaner!


86 posted on 07/27/2007 9:52:13 AM PDT by donna (Kick me. I'm a citizen!)
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To: Pharmboy

Ah, the exception that proves the rule!


87 posted on 07/27/2007 9:52:59 AM PDT by donna (Kick me. I'm a citizen!)
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To: 2ndDivisionVet

What makes most of the caveman commercials so funny to me is they give a big middle finger to the professional victims lobby.

In fact, when they first aired, I couldn’t believe they were brave enough to take on the subject.

That said, I don’t think there’s enough material in the concept for it to be successful as a television series.

But then who knows given the rock bottom garbage it’ll be competing with in prime time.


88 posted on 07/27/2007 9:56:51 AM PDT by primeval patriot (Let's go to the Off-World! Brought to you by the Shimago-Dominguez Corporation.)
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To: 2ndDivisionVet
TV is bad with every station getting on the reality show bandwagon with reality TV shows of their own. I fear if this show is popular it may start a new trend of popular commercial to going to TV shows, and even a more downward spiral of TV programing. Watch out for the AFLAC Goose to get his own show next.
89 posted on 07/27/2007 10:03:19 AM PDT by NavyCanDo
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Image and video hosting by TinyPic
90 posted on 07/27/2007 11:20:22 AM PDT by Cyber Ninja (His legacy is a stain on the dress.)
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To: Jack Hammer

Your joke is rascist because I heard it 40 plus years ago and it was about LBJ, a black man, and alligators in Florida:-)


91 posted on 07/27/2007 12:13:20 PM PDT by crazyhorse691 (The faithful will keep their heads down, their powder dry and hammer at the enemies flanks.)
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To: donna
good dancer, great athlete and grand sexual partner Pretty funny that anyone thinks these 3-things go together in one person no matter what race they are.

My wife does! No smart remark there buddy!

92 posted on 07/27/2007 12:35:37 PM PDT by Don Corleone (Leave the gun..take the cannoli)
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To: Don Corleone

LOL, love is wonderful.


93 posted on 07/27/2007 12:38:06 PM PDT by donna (The United States Constitution and the Koran are mutually exclusive.)
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To: 2ndDivisionVet

All I know is I think the commercials are hilarious. And the fact a liberal female psycologist gets lampooned in one of them, but never a complaint has been heard makes them even better.

‘Hang on, its my mother, I’ll put it on speaker phone....”

Cracks me up.


94 posted on 07/27/2007 12:38:14 PM PDT by Badeye (You know its a kook site when they ban the word 'kook')
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To: Manic_Episode

Or women. I always thought the cavemen were really women!


95 posted on 07/27/2007 12:42:20 PM PDT by donna (The United States Constitution and the Koran are mutually exclusive.)
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To: 2ndDivisionVet

Hacking off liberals, so easy a caveman can do it.


96 posted on 07/27/2007 12:42:35 PM PDT by Hydroshock (Duncan Hunter For President, checkout gohunter08.com.)
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To: 2ndDivisionVet

Some people(nazis) claim that the aryans are superior at these things. What if the geico cavemen were depicted with blond hair and blue eyes? Then what would people be saying?


97 posted on 07/27/2007 12:46:00 PM PDT by mamelukesabre
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To: 2ndDivisionVet

Whenever the Geico commercials come on I switch channels. They are absolutely the lamest, waste of airtime on the tube. I’d rather watch reruns of CNN news stories. The lizard’s OK but the cavemen grate like fingernails on a chalk board.


98 posted on 07/27/2007 12:53:13 PM PDT by BuffaloJack
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To: donna
LOL, love is wonderful.

or blind.

99 posted on 07/27/2007 12:57:09 PM PDT by Diplomat (Just kidding Don, please don't have me wacked.)
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To: Grizzled Bear

And John Kerry is a pretend hero.


100 posted on 07/27/2007 2:38:10 PM PDT by attiladhun2 (Islam is a despotism so vile that it would warm the heart of Orwell's Big Brother)
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