Posted on 09/22/2006 11:43:48 AM PDT by george76
In new ads, ski company says global warming could dry up snow during the next century...
The Aspen Skiing Co. hopes potential customers are ready for a snow job.
On Wednesday, the company unveiled a new advertising campaign for the 2006-07 season that centers around the message that snow — and skiing — will disappear around 2100 if humans don’t take drastic action to slow global warming. Three full-page ads, which show a melting snowflake imposed over Highland Bowl, will run in SKI and Outside magazines in the next few months.
One ad portrays a “certificate of death” for snow. Another labels snow an “endangered species” and explains why. The third pretends to be a “future definition” describing snow when snow is gone.
The company is gambling that it can capture the attention and interest of potential customers through environmental advertisements.
That’s contrary to advice it received five years ago when it paid an outside market research company to help it determine its “brand strategy.”
That July 2001 study by a firm called the Z Group concluded that environmental issues were “neither highly important nor motivating for our three target segments.”
It advised company officials to focus on other issues that were more capable of selling lift tickets.
“That is not to suggest that Aspen/Snowmass should reduce its commitment to environmental responsibility, but rather simply to recognize that its value to the company does not lie in its marketing contribution,” the study said.
Company officials insisted Wednesday that times have changed.
(Excerpt) Read more at vaildaily.com ...
Do not believe the liberals in Aspen.
Bring warm clothes, good winter tires...
It snowed in August too.
These liberals should look out of their windows...
You gotta be real good at it first............
Wasn't there a photo this week from Colorado showing an Einstein Statue with a snow dusting (in Sept!)
It is going to be another banner year for skiing this year. Last year we skiied our butts off in Montana. I have a feeling we're going to have a better year this year. I got a brand new pair of Solomon Scream skis and I can't wait to hit the slopes. I'll be skiing well into my sixties. I'm not worried about the sport going away.
It snowed in August and several times already in September.
I figure I have about 12 to 15 more good years of skiing left in me. After that I'll be ready for warmer weather.
Heh.. Babs has double black diamond slopes. Looks like danger of avalanche too.
DUmmie politicians have taken over this ski business.
These politicans know nothing of business, skiing, nor the weather.
All the have is their feelings...
You should plan on enjoying skiing and lots of snow for a long time.
Her girls are headed south.
8-)
on why not to ski naked...
You are correct.........
When does the Aspen airport close to private aircraft?
I will bet $10 that none of todays Aspen's billionaires will be skiing in 2100.
Helen Thomas' twin sister?
That picture is in "Spooky Vision."
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