Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Aspen tells skiers sport may be doomed ( Wacko Global Warming )
Vail Daily ^ | September 22, 2006 | Scott Condon

Posted on 09/22/2006 11:43:48 AM PDT by george76

In new ads, ski company says global warming could dry up snow during the next century...

The Aspen Skiing Co. hopes potential customers are ready for a snow job.

On Wednesday, the company unveiled a new advertising campaign for the 2006-07 season that centers around the message that snow — and skiing — will disappear around 2100 if humans don’t take drastic action to slow global warming. Three full-page ads, which show a melting snowflake imposed over Highland Bowl, will run in SKI and Outside magazines in the next few months.

One ad portrays a “certificate of death” for snow. Another labels snow an “endangered species” and explains why. The third pretends to be a “future definition” describing snow when snow is gone.

The company is gambling that it can capture the attention and interest of potential customers through environmental advertisements.

That’s contrary to advice it received five years ago when it paid an outside market research company to help it determine its “brand strategy.”

That July 2001 study by a firm called the Z Group concluded that environmental issues were “neither highly important nor motivating for our three target segments.”

It advised company officials to focus on other issues that were more capable of selling lift tickets.

“That is not to suggest that Aspen/Snowmass should reduce its commitment to environmental responsibility, but rather simply to recognize that its value to the company does not lie in its marketing contribution,” the study said.

Company officials insisted Wednesday that times have changed.

(Excerpt) Read more at vaildaily.com ...


TOPICS: Business/Economy; Extended News; Philosophy; US: Colorado
KEYWORDS: alarmism; alarmists; aspen; aspenskiing; barbara; barbarastreisand; climatechange; doomandgloom; endangered; endangeredspecies; environment; environmentalists; global; globalwarming; globalwarmingping; globullwarming; greenceo; greenhousegas; liberal; liberals; panic; pollution; sierraclub; ski; skiing; skyisfalling; snow; snowjob; species; streisand; theskyisfalling; warming
Navigation: use the links below to view more comments.
first 1-2021-4041-6061-76 next last
“Save the Snow”

.

1 posted on 09/22/2006 11:43:49 AM PDT by george76
[ Post Reply | Private Reply | View Replies]

To: george76
It advised company officials to focus on other issues that were more capable of selling lift tickets.

And they had to pay someone for that common-sense advice?
2 posted on 09/22/2006 11:45:32 AM PDT by P-40 (Al Qaeda was working in Iraq. They were just undocumented.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: george76

Oh yeh, that's why I ran into a snow flurry in Vail pass on Sunday.


3 posted on 09/22/2006 11:46:24 AM PDT by Just another Joe (Warning: FReeping can be addictive and helpful to your mental health)
[ Post Reply | Private Reply | To 1 | View Replies]

To: george76

Fresh Snow Blankets Colorado Rockies
Slideshow: First Snow In The Mountains
(CBS4) DENVER With a record season under their belt, Colorado ski resorts enjoyed the first significant snowfall of the 2006-07 winter season after more than half a foot of fresh snow blanketed the Colorado Rockies this past weekend.

“We have been seeing light snowfall in the high country for several weeks now, but this is the first significant accumulation in the state,” said Rob Perlman, President & CEO of Colorado Ski Country USA (CSCUSA). "If this is any indication of what’s to come, we are in for yet another fantastic Colorado winter season with plenty of powder.”

North to south, ski areas across the state received snowfall this past weekend. More than half a foot of snow blanketed Steamboat Ski Resort on Saturday morning. Beaver Creek received six inches of snow, four inches fell at Wolf Creek and Aspen received two inches of snow over the weekend. In Telluride, John Mayer had to don the winter jacket yesterday as the snowflakes continued to fall during his concert at the Telluride Brews and Blues Festival.

The new snowfall kicked the annual race to Opening Day into high gear. For six consecutive years, Colorado’s Loveland Ski Area has been the first resort in North America to open with opening dates often in mid-October. While Loveland tries to make this year number seven, Arapahoe Basin has mountain operations crews on standby ready to fire up the snowmaking guns as soon as possible.

“It’s hard to believe ski season is just about a month away,” Perlman said. “With both Arapahoe Basin and Loveland preparing to make snow any day now, and Mother Nature helping us out, Colorado will be open for skiing and riding before you know it.”


4 posted on 09/22/2006 11:46:33 AM PDT by BenLurkin ("The entire remedy is with the people." - W. H. Harrison)
[ Post Reply | Private Reply | To 1 | View Replies]

To: george76

5 posted on 09/22/2006 11:47:17 AM PDT by BenLurkin ("The entire remedy is with the people." - W. H. Harrison)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Just another Joe

Rain-Snow Mix Forecast Tonight For Denver Area

Up To 2 Feet Of Snow Forecast For Mountains

http://cbs4denver.com/topstories/local_story_265065753.html


6 posted on 09/22/2006 11:47:45 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
[ Post Reply | Private Reply | To 3 | View Replies]

To: george76

DOOMED!


7 posted on 09/22/2006 11:48:07 AM PDT by dfwgator
[ Post Reply | Private Reply | To 1 | View Replies]

To: george76

Video at link: http://cbs4denver.com/sports/local_story_262120439.html


8 posted on 09/22/2006 11:48:14 AM PDT by BenLurkin ("The entire remedy is with the people." - W. H. Harrison)
[ Post Reply | Private Reply | To 1 | View Replies]

To: P-40

The idiots.

" It will never snow in Colorado again. "

.


9 posted on 09/22/2006 11:48:39 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
[ Post Reply | Private Reply | To 2 | View Replies]

To: george76

They can afford to move the whole thing indoors if the Dubai arabs can have a ski slope in the Gulf.


10 posted on 09/22/2006 11:48:54 AM PDT by RightWhale (Repeal the law of the excluded middle)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BenLurkin

" We are all going to die..."

.


11 posted on 09/22/2006 11:49:38 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
[ Post Reply | Private Reply | To 4 | View Replies]

To: george76

That's okay, we'll have more skiing here in Florida! And you don't have to wear expensive winter clothing! In fact, you can do it naked!.............


12 posted on 09/22/2006 11:49:56 AM PDT by Red Badger (Is Castro dead yet?........)
[ Post Reply | Private Reply | To 1 | View Replies]

To: george76
Oh chit, And I'm starting back through the mountains tomorrow.

:^(

13 posted on 09/22/2006 11:50:06 AM PDT by Just another Joe (Warning: FReeping can be addictive and helpful to your mental health)
[ Post Reply | Private Reply | To 6 | View Replies]

To: george76
Hmmm, this idiocy might make for a good stockholders suit.
14 posted on 09/22/2006 11:50:11 AM PDT by colorado tanker
[ Post Reply | Private Reply | To 1 | View Replies]

To: george76

Butters: "It sure is stinky around here."
Cartman: "That's why they call it ASS-PEN."


15 posted on 09/22/2006 11:50:43 AM PDT by Niteranger68 (I gigged your peace frog.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Just another Joe

"Oh yeh, that's why I ran into a snow flurry in Vail pass on Sunday."

I'm looking out my window at Long's Peak right now and I see we got snow last night and more expected over the weekend. Damn this global warming!


16 posted on 09/22/2006 11:52:11 AM PDT by dljordan
[ Post Reply | Private Reply | To 3 | View Replies]

To: george76

So the southern Rockies would be habitable year round and the Canadians will be able to open up vast areas that were previously too cold to ski. Alaska also looks to do well.

Tell me again what the bad news is in global warming alarmist theories.


17 posted on 09/22/2006 11:52:47 AM PDT by SampleMan (American Patriot - Hated by totalitarian windbags since 1776.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: colorado tanker

Another liberal " politically correct " marketing strategy.

Cancel your ski trip because it will never snow again, ever .


18 posted on 09/22/2006 11:53:24 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
[ Post Reply | Private Reply | To 14 | View Replies]

To: george76

Ski areas in Oregon had the most snow that they have had in years last year. Some of the ski areas on Mt. Hood were getting snow fall last week.


19 posted on 09/22/2006 11:53:53 AM PDT by Busywhiskers (Delenda est Hezbollah)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

Ski naked...?

Ouch !


20 posted on 09/22/2006 11:54:13 AM PDT by george76 (Ward Churchill : Fake Indian, Fake Scholarship, and Fake Art)
[ Post Reply | Private Reply | To 12 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061-76 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson