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China's Prices Undercut U.S. Tire Makers, Causing Plant Closings
Newhouse News ^ | 8/8/2006 | Thomas W. Gerdel

Posted on 08/09/2006 8:54:06 AM PDT by Incorrigible

Derrick Yannayon, assistant lab manager at Standards Testing Laboratories, sets up a tire for the bead unseat test. The lab, headquartered in Massillon, Ohio, tests tires to see if they meet federal standards. (Photo by Gus Chan)
 

China's Prices Undercut U.S. Tire Makers, Causing Plant Closings

BY THOMAS W. GERDEL

[Massillon, OH] -- Rapidly rising imports of tires, especially from China, are increasing pressure on American tire makers to close more plants and cut domestic production.

Passenger-tire imports, which have been steadily increasing every year this decade, topped the 100 million mark in 2005, with Chinese imports up 47 percent from 2004. And while imports have climbed 38 percent since 2000, U.S. tire output has been steadily decreasing year by year.

The trend is expected to continue, given the low cost of tires made in China and tire-making costs in the United States, said Saul Ludwig, an analyst at KeyBanc Capital Markets in Cleveland.

"Imported tires, particularly from China, are much lower cost than imports from any place else," Ludwig said.

Passenger tires imported from China last year had an average cost of $25.23, while a passenger tire from Canada cost $38.67, a tire from South Korea $37.58 and one from Japan $48.29.

Ludwig said that nearly all these imports are going to the replacement tire market, with very few sold to domestic automakers for equipping new cars.

This import trend hovers over contract negotiations between the United Steelworkers union and major domestic tire makers including Goodyear Tire & Rubber Co., Bridgestone-Firestone and B.F. Goodrich, which is part of Michelin of France. Companies want to cut costs, while the union seeks to preserve wages and benefits, and prevent further erosion of production and jobs.

Passenger tire production in the United States has fallen from 223 million tires in 2000 to 176 million in 2005, a drop of 21 percent, Ludwig said. The union is facing another round of plant shutdowns, due partly to the rising imports and a sluggish tire market.

While tire import levels held steady for the first six months of 2006, industry sales of passenger and light-truck tires fell about 7 percent. Industry observers said consumers are postponing replacing tires as they struggle to pay higher gasoline prices.

At the same time, Goodyear and other tire manufacturers have been raising prices to cover the soaring costs of oil and other raw materials.

The 7 percent drop is highly unusual for the North American replacement market. Robert Keegan, chairman and chief executive officer of Goodyear Tire & Rubber Co., said the market has been down by 3 percent or more only in four of the last 50 years. Keegan said consumers are buying fewer tires per store visit and driving fewer miles per vehicle. He also said technicians are noticing less tread depth remaining on tires being removed from cars.

Announced or potential closings include:

Continental Tire will halt production indefinitely at its plant in Charlotte, N.C., ending jobs for most of the 1,000 union workers there. The German company also said it was shutting down the remaining operations at its tire plant in Mayfield, Ky. -- a factory that once employed 2,400.

In June, B.F. Goodrich said it would cut output 30 percent to 40 percent at its Opelika, Ala., plant, which has the capacity to make 8 million tires a year.

Bridgestone-Firestone has said it will close its Oklahoma City tire plant by the end of this year. It said the plant, which employs about 1,200 hourly workers, is not competitive in the global marketplace and is suffering from substantial losses.

The industry is bracing for another potential shutdown as Goodyear follows up on its recently announced plans to reduce its private-label tire business in North America by a third, or by about 8 million tires annually.

Ludwig said he would not be surprised to see additional closings, "one for sure, maybe two," as the production cuts are made.

Private-label tires -- which are made in major tire plants such as Goodyear's but sold under a different name -- appeal to price-oriented consumers, and sellers are using low-cost imports to offer greater value to consumers than if they bought domestically produced tires.

In addition, Cooper Tire & Rubber Co. has shifted manufacture of medium truck tires from its Albany, Ga., plant to China. Cooper, which is the fourth-largest tire producer in North America, soon will start up a plant in China that will be owned by Cooper and Kenda Rubber Industrial Co. of Taiwan. The plant is expected to eventually produce 10 million to 12 million tires a year, all for export to other countries for the first five years it operates.

To keep jobs in this country, the United Steelworkers union is pinning its hopes on the growing consumer demand for larger and more specialty-type tires -- the higher-margin kind used in SUVs and other high-performance vehicles, as well as tires built from specialty materials for added safety, a more comfortable ride, increased vehicle stability, fuel economy and other features that help persuade consumers to pay more money.

"We don't want them to take this high-value work out of the country," said Wayne Ranick, a spokesman for the United Steelworkers.

The union is urging the tire companies to spend more on automated equipment for faster changeover of production, so plants can more efficiently produce a wider range of sizes and premium-priced tires.

When the old United Rubber Workers merged with the United Steelworkers of America a decade ago, the union had more than 98,000 rubber workers, but now it has less than a third of that number -- about 30,000 -- who work in tire and rubber plants in the United States.

With tire factory wages in the United States around $22 an hour, versus 73 cents an hour in China, KeyBanc Capital Markets' Ludwig does not see much chance that the rapid growth of tire imports from China will end soon.

The gap could be narrowed eventually if the pace of industrialization in China forces wages up there or if China raises the value of its currency. In the meantime, imports will continue to be a major challenge for domestic tire plants.

"The gap has to be closed," Ludwig said, "whether their costs go up or our costs go down."

Aug. 8, 2006
(Thomas W. Gerdel is a reporter for The Plain Dealer of Cleveland. He can be contacted at tgerdel@plaind.com.)

Not for commercial use.  For educational and discussion purposes only.


TOPICS: Business/Economy; Editorial; US: Ohio
KEYWORDS: china; freetraitors; globalism; manufacturing; outsourcing; tires; trade
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To: Paul Ross
The national dissavings represented in all that

Nonsense. The U.S. has the world's biggest accumulation of savings and investments. The U.S. household sector is still the world's largest net creditor. Household net worth is a good measure of savings and now stands at $54 trillion - an all time record. On a per capita basis, counting mortgages but not houses, our net financial assets total more than $90,000 in the U.S. versus about $77,000 for Japan. That makes us the best savers in the world with Japan a distant second.

The personal savings rate, as measure by the government, doesn't really measure saving in the real sense and has little to do with the actual saving taking place in the economy. High personal savings rates as calculated by the government tend to coincide with economic downturns.

will hit the wall when we run out of national assets to mortgage.

Then how do you explain the rapid and continuous increase in our household assets and net worth? Our net worth has more than doubled since 1995. Since Reagan took office, we've increased our net worth by more than $30 trillion, which is more than the previous 200 years combined. We've run trade deficits since the mid-70's. You guys keep telling us that these trade deficits are going to hurt us someday but the opposite keeps occurring.

161 posted on 08/09/2006 3:11:47 PM PDT by Mase
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To: Paul Ross; Alberta's Child; Mase; expat_panama; 1rudeboy; nopardons
Meanwhile, the U.S. winds up being a sad, deluded, basket-case debtor nation, with no chance to recover back as against China, ..... trying scrape up any foreign exchange to repay the massive debts owed to...China etc.

If we owe debts in dollars, we don't need to "scrape up foreign exchange", we just pay back the debt with dollars.

You just like to hear yourself talk, don't you? You never add any information to the discussion. At least no correct information.

162 posted on 08/09/2006 4:30:35 PM PDT by Toddsterpatriot (Why are protectionists so bad at math?)
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To: Mase; mysterio
We've created almost 23.5 million new jobs since NAFTA passed

And let 30 million illegal aliens from Mexico in do to them. Obviously we've been busy creating jobs Americans won't do /sarc
163 posted on 08/09/2006 4:36:15 PM PDT by hedgetrimmer ("I'm a millionaire thanks to the WTO and "free trade" system--Hu Jintao top 10 worst dictators)
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To: Mase

You didn't post a link to your source.


164 posted on 08/09/2006 4:37:58 PM PDT by hedgetrimmer ("I'm a millionaire thanks to the WTO and "free trade" system--Hu Jintao top 10 worst dictators)
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To: Paul Ross
Now you know why totalitarian countries are so attractive to the "free traders", and why Americans cannot compete with them unless we repeal the 13th amendment.

Firestone Accused of Using Slave Labor

A federal lawsuit filed Thursday accuses tire maker Bridgestone Firestone of employing slave labor and child labor on its massive rubber plantation in Liberia.
165 posted on 08/09/2006 4:41:26 PM PDT by hedgetrimmer ("I'm a millionaire thanks to the WTO and "free trade" system--Hu Jintao top 10 worst dictators)
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To: hedgetrimmer

Just out of curiousity, where would you open a rubber plantation in the U.S., and how would you propose to compete with Liberian rubber?


166 posted on 08/09/2006 5:02:17 PM PDT by 1rudeboy
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To: Toddsterpatriot
Adding the numbers (which exclude 1996-2000) together is silly. Try again?

You can follow the course of the conversation, can't you?

1rudeboy provided that graphic as a means, however misdirected, of illustrating his argument that real wages are waaaay up, and that the exportation of jobs and the like haven't hurt the average American worker in the slightest. Adding the numbers together is a rational calculation of mean increase over time. I didn't follow his link, which would have only further proved him wrong because it dealt with recovery from the recession rather than an across-the-spectrum numerical analysis.

Get it this time? I mean, it only took half a dozen posts before you understood the meaning of the three words that start with "Gross..."
167 posted on 08/09/2006 5:04:33 PM PDT by snowrip (Liberal? YOU HAVE NO RATIONAL ARGUMENT. Actually, you lack even a legitimate excuse.)
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To: Alberta's Child

Explain again the link between a devalued dollar and rising exports?


168 posted on 08/09/2006 5:07:09 PM PDT by snowrip (Liberal? YOU HAVE NO RATIONAL ARGUMENT. Actually, you lack even a legitimate excuse.)
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To: Alberta's Child
If 100% of the oil we used came from domestic sources, the price of oil is far more likely to be $300 per barrel than $25 per barrel -- just as the cost of anything is substantially higher if it is produced here in the U.S. than overseas.

This is the most ridiculous argument I've yet heard offered up on this thread.
169 posted on 08/09/2006 5:09:33 PM PDT by snowrip (Liberal? YOU HAVE NO RATIONAL ARGUMENT. Actually, you lack even a legitimate excuse.)
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To: snowrip
I didn't follow his link, which would have only further proved him wrong because it dealt with recovery from the recession rather than an across-the-spectrum numerical analysis.

You wouldn't have one of those laying about, would you? I mean, an "across-the-spectrum numerical analysis?" Here is mine, suitably titled, "The Real Story on "Stagnant" Wages." Sorry you feel "misdirected." I'm hurt.


170 posted on 08/09/2006 5:17:35 PM PDT by 1rudeboy
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And I forgot, how does providing data from 1991 onward deal only "with recovery from the [presumably 2001] recession?" Did I misdirect you that badly?


171 posted on 08/09/2006 5:21:55 PM PDT by 1rudeboy
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To: Paul Ross
No. They will be even more competitive if they lower their wages to stay below us.

You missed my point. This will help China's ability to compete with the U.S., but not against the rest of the world. It's one thing to have cheap labor, but when you're dealing with a manufacturing sector that requires a lot of raw materials from other countries, a weak currency is not a good thing.

I would also suggest that China's policy of pegging their currency to the U.S. dollar is actually being done for a reason that is 180 degrees from what "conventional wisdom" seems to indicate. China isn't doing this to deliberately depress their currency against the dollar, but to prop it up. China's economy is so backward that the yuan is a worthless currency on the world market except for the fact that it has a defined relationship with a stable currency like the U.S. dollar. Most people believe that the yuan would rise in value against the dollar if it were de-linked from the dollar, but it would probably collapse instead.

172 posted on 08/09/2006 5:45:32 PM PDT by Alberta's Child (Can money pay for all the days I lived awake but half asleep?)
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To: snowrip
of illustrating his argument that real wages are waaaay up

Wrong. He was refuting your claim that high wage jobs were being replaced by lower wage jobs.

Adding the numbers together is a rational calculation of mean increase over time.

Maybe if you included the years his chart excluded.

Get it this time?

Still waiting for you to post anything that proves your assertion is correct.

173 posted on 08/09/2006 5:47:47 PM PDT by Toddsterpatriot (Why are protectionists so bad at math?)
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To: snowrip
Explain again the link between a devalued dollar and rising exports?

If the dollar loses 20% of its value against a foreign currency (the Euro, for example), then the cost of producing goods in the U.S. instantly becomes 20% lower versus the cost of producing these goods in the foreign market in question (Europe, in this case).

174 posted on 08/09/2006 5:49:44 PM PDT by Alberta's Child (Can money pay for all the days I lived awake but half asleep?)
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To: snowrip
This is the most ridiculous argument I've yet heard offered up on this thread.

If you really believe that, then you might need to brush up on some basic economics and commodity market principles.

Can you think of any commodity or product that is cheaper to extract or produce in the U.S. than anywhere else in the world?

175 posted on 08/09/2006 5:51:46 PM PDT by Alberta's Child (Can money pay for all the days I lived awake but half asleep?)
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To: Alberta's Child
Can you think of any commodity or product that is cheaper to extract or produce in the U.S. than anywhere else in the world?

Apparently economic ignorance. There is an especially rich vein on this thread.

176 posted on 08/09/2006 5:53:29 PM PDT by Toddsterpatriot (Why are protectionists so bad at math?)
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To: A. Pole
Horses cost a LOT of money, there are NO facilities for people arriving at work...even in rural areas, and there is NO public transportation, at all, in rural, ex-urb, or in many suburban areas.

You think that people will give up their big houses and move into cities? REALLY? And just WHERE are they going to find city housing? There is a dearth of empty places in just about every major city in this nation.

177 posted on 08/09/2006 6:27:13 PM PDT by nopardons
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To: Mase

bttt


178 posted on 08/09/2006 6:28:10 PM PDT by nopardons
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To: Paul Ross

ROTFLMSO


179 posted on 08/09/2006 6:28:54 PM PDT by nopardons
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To: Mase

Facts, facts....bury 'em with FACTS! :-)


180 posted on 08/09/2006 6:30:21 PM PDT by nopardons
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