Posted on 03/21/2006 9:36:53 PM PST by Aussie Dasher
FIRST it was "bloody", then it was "hell" and now it's "beer" itself that's tripping up an Australian tourism advertising campaign.
The recently launched and now controversial advertisement which concludes with the tagline "where the bloody hell are you?" has now run foul of the Canadian regulator.
But it's not the tagline that's the trouble this time as much as the opener: "I've bought you a beer".
Tourism Minister Fran Bailey said she had been told by Canadian authorities they could not accept that line.
"We now have the Canadian authorities not wanting us to use the opening segment of `I've bought you a beer'," Ms Bailey said in Melbourne.
"The Canadian regulator says that this implies consumption of unbranded alcohol.
"I have to say that I find this quite astonishing."
Ms Bailey clarified that it was not beer consumption itself that was causing the problem for the Canadians but the fact the beer was unbranded.
"That's some sort of quirky Canadian regulation," she said.
Ms Bailey said the regulator was not troubled by the ad's closing tagline which they found "warm and friendly and inviting".
Even so, the Canadian regulator would not allow the ad to be shown during a children's Easter program because of the final line.
However, the ad had never been scheduled to be shown then anyway, Ms Bailey said.
Ms Bailey said it was likely the opening sequence would be replaced with different but equally warm and friendly footage – not involving references to unbranded beer – to get around the problem.
Earlier today, Canadian Broadcasting Corp spokeswoman Ruth Soles told ABC Radio her network had imposed its own restrictions on the advertisement.
Ms Soles said the word "hell" might offend viewers who tune in to a particular family viewing timeslot.
Last week, Britain's advertising regulator objected to the word "bloody".
But they relented after Ms Bailey flew to the UK and lobbed on their doorstep to argue the case.
Ms Bailey said she had been told in London the controversy had itself generated "millions of pounds" worth of free publicity.
"As far as this particular Canadian regulator is concerned, I'd love him to come out here and I'll buy him a beer and say thank-you," she said.
Ms Bailey declined to say what sort of beer she would offer the Canadians.
The advertising campaign is due to be aired in Canada within the next month.
Indeed!
And from a brewery that's owned by Brits.
"Last week, Britain's advertising regulator objected to the word "bloody"."
Why just mock all Canadians, have a go at the Brits while you're at it.
Bloody idiot post.
Bloody idiot regulators.
Australians don't like to mock the British
Then why do you lot always refer to the Brits as 'pommies' then?
Must be entrenched moonbats from the last government...We have some of those here, too.
So, as I understand this, cussing and drinking are both bad.
Who knew?
Cheers,
knewshound
http://www.knewshound.blogspot.com/
"Some believe the primary differing factor between Australia & Canada to be the former was settled by criminals & the latter by those at least smart enough not to get caught."
But I've always thought that the Aussies' managing to get that much more distance between themselves and old Limey should count for something.
From what I understand, the Aussie word for taking a "leak" is "Having a Beer"
And the nickname for beer is "P!$$" (what we call Budweiser)
See. That's the reason we do mock the bloody poms - they know when we are kidding them.
Just how retarded are you Aussies. Isn't it obvious that we just want to keep your rot gut out of Canada. So, keep sheity beer and sod off, eh...
Probably having a bad day watching the Commonwealth Games eh?
Australia: 57 golds, 51 silvers, 45 bronzes.
Canada: 14 golds, 22 silvers, 17 bronzes.
CRIKEY! What an insult to Booney and Marlin the dog and co? What a bunch of GALAHS!
Really! They get called more than 'poms' as this extract from a story on cricket in today's "Sydney Morning Herald" shows:
During the controversial Bodyline series of 1932-33, the English captain Douglas Jardine was said to have visited the Australian dressing room to complain bitterly to his counterpart Bill Woodfull that an Australian player had called him a bastard.
Woodfull turned to his team and said: "Which one of you bastards called this bastard a bastard?"
"Bill Clinton likely remains more popular in Canada than he is Stateside."
I saw a lot of Clinton-damning from his left from Canadians though. These are the people who thought Bubba is still too conservative. From the CBC and Toronto Red Star, Clinton damning was popular when he was in the White House.
I was in high school before I realized "bloody pom" was two words.
And it took a while to realise they weren't necessarily born out of wedlock.
For the life of me I don't see why you would want to bring up the Commonwealth Games....
New Zealand: 4 Golds, 5 Silver, 12 Bronze
Too bad sheep humping isn't an event
We only send our 3rd rate athletes to the meaningless
"Commonwealth" (which in itself is meaningless) games.
A better indicator would be how well Australia and Canada did
respectively at the recent Winter Olympic games, where I think
we kicked your skanky arses.
STRUTH! Bloody lying commentators who said Canadian athletes at the Commonwealth Games had competed at world championships, Olympic Games etc We now know they only send their drongoes and galahs to the Commonwealth Games.
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