Posted on 01/10/2006 8:09:24 PM PST by Aussie Dasher
Sony Music has launched the first major music label dedicated to nurturing lesbian, gay, bisexual and transgender artists.
The label, Music with a Twist, is a joint venture with Wilderness Media & Entertainment, the company led by Matt Farber, who has founded MTV's new gay and lesbian channel LOGO.
"It's an idea whose time has come," Mr Farber said.
"Only now are media and entertainment brands being created for the gay and lesbian audience following the success of brands for other minorities," he said.
Mr Farber says the success of brands dedicated to the African American and Hispanic audiences has helped talent in those communities cross over well beyond their core audiences.
Music With a Twist's roster will feature gay artists who have mass appeal and hit potential across all musical genres.
The label also plans to release various compilations geared toward gay and bisexual audiences, featuring hit songs by established artists that have been embraced by gay, bisexual and transgender audiences, as well as tracks from emerging gay artists.
Don't think I'll be buying Sony anything for a while...
I think that worm Sony planted finally sprouted.
Music for the interlewd. :o)
Gay music ?
Is this for real??
This is a GREAT idea. It will keep all that gay music off the other labels....
The first CD release will be "Songs Inspired By Bareback Mountain", including the hits, "Homo On The Range," and "Bathhouses of Laredo."
Yeah, like the gays don't already have gay or gay-friendly artists like Judy Garland, Barbra Streisand, Liza Minelli, Bette Midler, Cher, the Village People, George Michael, Elton John...
I vote we get them their own water fountains, too!
Gives new meaning to "rootkit."
Ahem, Michael Jackson is the King of WHAT? Did Mottolo take him back? Is this an early April Fools Joke? Why do I have sudden gastro-economical surges?
Why are Liberals trying to segregate everyone?
Don't forget Judas Priest! I have all of their gay-era CDs (meaning, no Ripper).
Gangsta artists shoot each other
Country Artists may cuss at each other
Gay/Lesbian artists simply kick, pull hair and scratch each other's eyes out.
Just so "Dancing Cheek to Cheek" isn't on the playlist....
utterly ridiculous
Wait until they find out their 10% market was off by a decimal point.
They seem to be using the alternative label ploy, so it won't be Sony, it will be Music With a Twist.
I don't know how well that will work. Disney tried it, and I think they have managed to tar themselves pretty well anyway.
Put this together with Sony's deliberate virus infection, and it doesn't make them look too great.
Sony has a lot at stake just now, because they are just releasing the first Blu-Ray players and discs, but Microsoft is coming out with an alternative HDTV version that permits streaming, and it's not clear that Sony will win the competition.
It seems as if top management is letting the "creative" types get out of control.
"Stand By Your Man"
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