Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

How do Tobacco Companies Hook Women? Extensive Study Reveals Sophisticated Market Research
Associated Press ^ | May 31, 2005 | Michael Kunzelman

Posted on 06/01/2005 6:10:01 AM PDT by at bay

The worldwide smoking rate among women is expected to rise 20 percent by 2025, the report says.

BOSTON (May 31) - Tobacco companies did elaborate research on women to figure out how to hook them on smoking.

Researchers at Harvard University's School of Public Health said they examined more than 7 million documents - some dating back to 1969, others as recent as 2000 - for new details about the industry's efforts to lure more women smokers.

''They did so much research in such a sophisticated way,'' she said. ''Women should know how far the tobacco industry went to exploit them.''

The report, published in the June issue of the journal Addiction, says tobacco companies looked for ways to modify their cigarettes to give women the illusion they could puff their way into a better life.

One of the documents, a 1987 internal report from Philip Morris, extolled the virtues of making a longer, slimmer cigarette that offered the false promise of a ''healthier'' product.

''Most smokers have little notion of their brand's tar and nicotine levels,'' the report states. ''Perception is more important than reality, and in this case the perception is of reduced tobacco consumption.''

Carpenter said they found at least 320 documents that focused on women's smoking patterns, including a 1982 report from British-American Tobacco Co. that said women buy cigarettes to help them ''cope with neuroticism.''

''We can safely conclude that the strength of cigarettes that are purchased by women is related to their degree of neuroticism,'' the report stated.

Worldwide smoking rates among women are expected to increase 20 percent by 2025, ''driven by the growth of female markets in developing countries,'' while men's smoking rates are steadily declining, the Harvard report says.

(Excerpt) Read more at .aol.com ...


TOPICS: Front Page News; News/Current Events
KEYWORDS: addicts; beedi; chimneypeople; dhumrapaan; drugaddiction; filthyhabit; fools; gulliblewomen; hairmatchesumbrella; killingthebaby; marketing; nicemullet; painfuldeath; personalattack; puffamagicdragin; puffdaddy; pufflist; smokers; smoking; stench; strawhair; sutta
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-64 next last
To: at bay
Gasp! Don't tell me that the tobacco companies actually want to sell their product! Who could ever have suspected that? The horror!
21 posted on 06/01/2005 6:57:42 AM PDT by Physicist
[ Post Reply | Private Reply | To 1 | View Replies]

To: at bay

If you want to see extensive multi-million dollar studies on how to hook women, just check out the cosmetics industry......"because you deserve it".


22 posted on 06/01/2005 6:59:56 AM PDT by 1Old Pro
[ Post Reply | Private Reply | To 1 | View Replies]

To: at bay

Like leftist universities don't spend millions in order to induce women to follow their corporate agendas. HA!


23 posted on 06/01/2005 7:01:16 AM PDT by NaughtiusMaximus (What this country needs is dirtier hands and cleaner minds.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: at bay

It wasnt that long ago, that it was actually illegal for women to smoke in the United States. 1920's or so.


24 posted on 06/01/2005 7:06:24 AM PDT by SandyB
[ Post Reply | Private Reply | To 1 | View Replies]

To: SheLion

The government should do their advertising for them. They profit more than the tobacco companies.


25 posted on 06/01/2005 7:09:55 AM PDT by CSM ( If the government has taken your money, it has fulfilled its Social Security promises. (dufekin))
[ Post Reply | Private Reply | To 20 | View Replies]

To: at bay
Why is this news ?
Wal Mart targets low income women almost exclusively. Oil companies design the interiors of their stores and canopy structures to appeal to women.
26 posted on 06/01/2005 7:11:09 AM PDT by Eric in the Ozarks
[ Post Reply | Private Reply | To 1 | View Replies]

To: Gabz

Amazing. Cigarette ads were forced off TV by the anti smoking lobby and what happened? Cigarette consumption went up. So they couldn't get the smoker so now go after the store owner where the smoker might go to chill out, have a cold one and light up.

I despise the anti smoking lobby.


27 posted on 06/01/2005 7:15:22 AM PDT by EQAndyBuzz (Liberal Talking Point - Bush = Hitler ... Republican Talking Point - Let the Liberals Talk)
[ Post Reply | Private Reply | To 9 | View Replies]

To: at bay

All companies hire marketing experts to market their products. It would be more surprising if the study found out that cigarette companies didn't do any marketing. So the question is.. Why should I care?


28 posted on 06/01/2005 7:20:15 AM PDT by monday
[ Post Reply | Private Reply | To 1 | View Replies]

To: at bay
"Tobacco companies did elaborate research on women to figure out how to hook them on smoking."

Tobacco companies did market research to try to increase sales to women? I'm shocked! What a revelation! And notice the non-neutral use of the word "hook." LOL
29 posted on 06/01/2005 7:23:35 AM PDT by Steve_Seattle
[ Post Reply | Private Reply | To 1 | View Replies]

To: at bay
"Just go to aol.com"

And do what? The article isn't displayed on their main page and neither is a link to the story.

30 posted on 06/01/2005 7:25:07 AM PDT by Chunga
[ Post Reply | Private Reply | To 15 | View Replies]

To: EQAndyBuzz

That's pretty much about it.


31 posted on 06/01/2005 7:26:04 AM PDT by Gabz (My give-a-damn is busted.)
[ Post Reply | Private Reply | To 27 | View Replies]

To: at bay

I'm waiting for the AP headline - treating it as an expose - "Secret documents - dating back to 1975 - reveal Democrat attempts to hook women and minorities. The documents, obtained through a Freedom of Information request, reveal Democratic plans to lure women and minorities by demonizing Republicans and making outlandish accusations that Republicans wanted to restore Jim Crow laws and take away women's right to vote."


32 posted on 06/01/2005 7:29:07 AM PDT by Steve_Seattle
[ Post Reply | Private Reply | To 1 | View Replies]

To: Steve_Seattle

"I'm waiting for the AP headline - treating it as an expose - "Secret documents - dating back to 1975 - reveal Democrat attempts to hook women and minorities. The documents, obtained through a Freedom of Information request, reveal Democratic plans to lure women and minorities by demonizing Republicans and making outlandish accusations that Republicans wanted to restore Jim Crow laws and take away women's right to vote.""

I thought that was why they made OE800?


33 posted on 06/01/2005 7:32:32 AM PDT by EQAndyBuzz (Liberal Talking Point - Bush = Hitler ... Republican Talking Point - Let the Liberals Talk)
[ Post Reply | Private Reply | To 32 | View Replies]

To: at bay

What a bad, naughty woman.
34 posted on 06/01/2005 7:33:19 AM PDT by rabidralph
[ Post Reply | Private Reply | To 1 | View Replies]

To: rabidralph

You're dreaming if you think Claudia really smokes. Shes a model, she'll model a fat stinky weed if the pot's right.

Buy into it, please. Lighting up a big stinky weed and putting it in your faces is way sexy behavior and looks so cool. You could be like her if you'll (rhymes with fool) only light up and blow smoke.


35 posted on 06/01/2005 7:41:41 AM PDT by at bay
[ Post Reply | Private Reply | To 34 | View Replies]

To: EQAndyBuzz
Cigarette ads were forced off TV by the anti smoking lobby and what happened? Cigarette consumption went up.

Per-capita cigarette consumption in the United States has declined precipitously since the 1960s. The numbers in the United States are collapsing, and the decline shows no sign of abating -- which is why tobacco companies are aiming at second- and third-world countries.

36 posted on 06/01/2005 7:43:52 AM PDT by southernnorthcarolina (UNC Tar Heels: NCAA Basketball Champions 1957/1982/1993/2005)
[ Post Reply | Private Reply | To 27 | View Replies]

To: at bay
The report, published in the June issue of the journal Addiction, says tobacco companies looked for ways to modify their cigarettes to give women the illusion they could puff their way into a better life.

"Women" start smoking when they are teenagers because they think it makes them look cool. If others they know are smoking, it's even more of a draw for them. There's nothing more to it than that, the high priced studies notwithstanding.
I doubt there are very many women who smoke who began after their teenage years.

37 posted on 06/01/2005 8:19:56 AM PDT by SuziQ
[ Post Reply | Private Reply | To 1 | View Replies]

To: at bay

I don't smoke to be sexy or cool (because I am neither); I smoke because I ENJOY it.
38 posted on 06/01/2005 8:21:50 AM PDT by rabidralph
[ Post Reply | Private Reply | To 35 | View Replies]

To: southernnorthcarolina

While I don't disagree that cigarette smoking has declined - I don't believe the decline is quite as precipitous as that indicates.

Many people are finding other sources which would not be included in that chart. With those estimates coming from the Department of Ag - I would venture much of it is based upon how much is sold to the cigarette manufacturers........not sure if it includes tobacco produced for other things such as loose, nor does it account for the numbers of folks who have started growing it themselves.


39 posted on 06/01/2005 8:23:27 AM PDT by Gabz (My give-a-damn is busted.)
[ Post Reply | Private Reply | To 36 | View Replies]

To: CSM; SheLion; Gabz

"''Women should know how far the tobacco industry went to exploit them.''




No,women weren't "exploited",the advertising was directed to us but that is hardly exploitation.

Much advertising was directed at women.(My all time favorite was "I dreamt I went to Paris in my Maidenform Bra".) LOL

Women aren't fools,we can decide what we want to do,just like men can, I started smoking because I wanted to smoke and continue smoking because I enjoy it.


40 posted on 06/01/2005 8:56:37 AM PDT by Mears (Keep the government out of my face!)
[ Post Reply | Private Reply | To 19 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-64 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson