Posted on 08/30/2004 3:05:24 PM PDT by presidio9
It's no startling insight to point out that presidential candidates sell themselves as if they were breakfast cereal or laundry detergent. So it was perhaps inevitable that this would be taken a step further by studying consumers ... er, voters ... along these same lines.
Accordingly, a new survey asked respondents to define the candidates in terms of popular advertising brands.
Bush supporters, for example, think Mr. Bush is Bud Light and Mr. Kerry is Heineken. Kerry backers see Mr. Bush as IBM and Mr. Kerry as Dell.
The study, conducted jointly by WPP Group's Landor branding consultancy and Penn, Schoen & Berland Associates, a market-research company that works for political -- usually Democratic -- campaigns, seems to reflect the obvious attributes of the president's incumbency: Mr. Bush is like a "well-known leadership brand" and Mr. Kerry a "lesser-known challenger brand." Winning over undecided voters could depend on managing these two "critical points of differentiation," according to the survey's findings.
It also depends on where you like to go for breakfast. Undecided voters see Mr. Bush as Dunkin' Donuts and Mr. Kerry as Starbucks. Lunch? Mr. Bush is McDonald's; Mr. Kerry is Subway to the undecideds. Reading material? Undecided voters link Mr. Bush to Business Week and Mr. Kerry with People.
These undecideds, like the Bush supporters, see Mr. Bush as a Ford, Mr. Kerry as a BMW. They also think Mr. Bush is IBM while Mr. Kerry is Apple Computer. Oddly, Mr. Bush is linked by undecideds to Sam Adams from Boston Beer, in Mr. Kerry's backyard.
Mr. Bush's brands are seen as "ol' reliables" that some voters may associate with being outdated or unwilling to change, according to the survey. At the same time, those brands are eminently dependable.
(Excerpt) Read more at online.wsj.com ...
Kerry is a Citroen (French Crap Car)
Bump for later reading... interesting analogies.
Kerry's more of a Corvair. "Unsafe at any speed."
Maybe I should suggest that to the Nader campaign.
Kerry is a Citroen.
Bush is a Ford GT40<p. Everybody knows that!
Bush is a HUMVEE and sKerry is a Le Car.
I only drive American cars.
I bet when its all said and done Kerry is just another Saab story.
Whatever he is, he's all over the road.
I've been to Target, Mr. Kerry, and you, sir, are no Target.
Cars: Kerry: Citroen or perhaps a SAAB. No BMW.
LOL
Who'da'thunk?
ROFLMAO
Bush is an Abrams
Kerry a bicycle
Le Car
And I really LIKE...
dependible
in a president!!!
From above:
Mr. Bush's brands are seen as "ol' reliables" that some voters may associate with being outdated or unwilling to change, according to the survey. At the same time, those brands are eminently dependable.
Le car ....tres bon (HA HA)
Kerry is a shiny Lexus with a hamster wheel under the hood. And the hamster just got back from an encounter weekend with Richard Gere so its not feeling very well.
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