Posted on 05/13/2004 5:56:35 PM PDT by TheLurker
A response to a letter sent to HP investor relations:
I apologize to your offense to the radio commercial airing on an Air America affiliate. It is not the view of HP to use mediums like TV or radio to support or disagree with any type of political agendas, and the overriding consideration in buying media is to reflect HP as a responsible and global corporate citizen of good standing. When purchasing media for use in communicating HP messages, we generally look for where are core target is and where we will garner the highest response rates. We do not sponsor any Air America media vehicles, rather we were running spot radio commerials on affiliates of the network. All radio ads have been pulled from this network and we will not be running commercials with them in the future. HP is mindful in avoiding editorial content that could be seen as sensationalized or strongly biased.
I appreciate your input and will continue to monitor our media purchasing procedures in the future. Thank you.
Robert Chisholm IPGA Advertising Manager
giggle, giggle, giggle
I hear Taps being played off in the distance for Err America
Looks like they're outsourcing their response to complaints. This must be a joke
Good. I was going to junk my HP computer and switch to Dell.
Huh? Chisholm has been an American name ever since the Chisholm Trail back when the High Plains were an open range for cowboys to drive longhorn cattle north from Texas to the trains in Kansas during the two decades that followed the Civil War.
GM quit advertising with them a few days ago, too.
100% bovine fodder
On an earlier thread,I saw that G.M pulled it's spots,too.
Must not be that much money in selling things to tree bark eating smelly hippies.
I don't care who signed it, the grammar is awful for a corporate response
LOL
This guy needs some grammar instruction.
The grammar reads like its been machine-translated. Several times.
Joint statement by GMC and HP - OOPS, we misread real Americans' feelings. Better duck and cover.
Hey Wait!! I work for HP in Colorado Springs and there are many conservative people around that office. Besides, it looks like HP pulled the ads and rectified the problem. I also think they saw the numbers and realised that they were wasting their money. : )
I would call it 'sucky syntax'.
"When purchasing media for use in communicating HP messages, we generally look for where are core target is..."
are target?
Spell checker works, but grammar checker does not.
You might want to ping your "Err America" Dead Pool lists to this.
Public school victim alert!
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