Brewers Asked to Create Beer for Women

Reuters ^ | Tue, Aug 05, 2003

[presidio9]

British beer-makers should brew a real ale directed at women, the chairwoman of the Campaign for Real Ale (Camra) said Tuesday.

Paula Waters said the British brewing industry had become too set in its ways and the number of women trying real ale had declined.

"Someone in the industry needs to lead the way by launching an all-new beer aimed at women -- the world's first Fem-ale. This will help dispel the myth that beer is strictly for the boys," Waters said on the first day of the Great British Beer Festival in London.

Camra said its research showed more women would be willing to try beer if it was presented in more stylish glasses than ordinary pint pots.

"Just look at the beer drinking culture in Belgium. There is a wide range of fruity Belgian beers that are served in stylish branded glasses and you see a large number of women drinking these traditional styles of beer in cafes and bars," Waters said.

The annual Great British Beer Festival runs from Tuesday to Saturday at London's Olympia. Organizers expect some 45,000 visitors.

[Conspiracy Guy]

Make it taste like Chablis. Heck let em drink Chablis.

[Scott from the Left Coast]

What, Chocolate ale with extra sugar????

[Sam's Army]

80% of the domestic beer out there is wimpy anyway---whats the diff?

[Quilla]

Chablis! Yuck. I thought they already made a beer for women - it's called Atwelvepack.

[Conspiracy Guy]

Once they brew a women's beer the pressure will be on for gay beer etc. Endless cycle.

[Scott from the Left Coast]

There is a wide range of fruity Belgian beers

But, then again, there's a wide range of fruity Belgians. So it all equals out.

[Conspiracy Guy]

see #4

[presidio9]

Once they brew a women's beer the pressure will be on for gay beer etc.

They already have a "gay beer." It's called Zima.

[wafflehouse]

research showed more women would be willing to try beer if it was presented in more stylish glasses than ordinary pint pots.

LOL they just answered their own question..
"would you like that in mug or a girly glass?"

[manic4organic]

How about Abita Purple Haze. Definitely a chick beer...raspberry flavored.

[Conspiracy Guy]

Sorry I wasn't thinking. Zima is very gay, from what I've heard.

[HairOfTheDog]

What, Chocolate ale with extra sugar????

Ahem.

[Scott from the Left Coast]

Oh...sorry...make that extra dark chocolate ale with mocha highlights.

[presidio9]

from what I've heard.

Go ahead admit it: You love Zima, don't you?

[Drew68]

Isn't this why wine coolers were invented?

[Conspiracy Guy]

I've never tried it. I like cheap beer and bad whiskey. Everyone I've ever heard try Zima said it tastes like earwax. I think I'll pass.

[presidio9]

Right. Don't worry. Your secret's safe with me.

[SuziQ]

Camra said its research showed more women would be willing to try beer if it was presented in more stylish glasses than ordinary pint pots.

More stylish glasses? What twits! If it tastes like cr*p, I don't care how stylish the glass is!

I love Sam Adams' Summer Ale, and though I will drink it out of the bottle, I like it best in my 'Montreal Hard Rock Cafe' Pilsner glass. ;o)

Summer Ale is a wheat beer with a little hint of lemon. It is a very refreshing drink on a hot summer day!

[HairOfTheDog]

I like just plain beer thanks!

Not too fancy, not too expensive!

Miss HairOfTheDog.