Posted on 06/27/2026 4:46:32 AM PDT by DoodleBob
MILAN, June 25 (Reuters) - Ferrari's first-ever EV model, which has triggered a flurry of criticism since its unveiling last month, needs to be "digested" before it can be understood, the company's Chief Product Development Officer Gianmaria Fulgenzi said on Thursday.
The €550,000 ($626,000) Luce is a four-door, five-seat family car which has baffled fans and commentators alike, as it looks nothing like the Italian marque's usual fare of low-slung, petrol-powered sports cars.
Its styling, largely the work of former Apple designers Jony Ive and Marc Newson, has provoked endless unflattering memes on social media, including some that compared it to a vacuum cleaner.
"A car like this needs to be seen - and seen a lot - it needs to be digested, right? Otherwise your mind rejects certain solutions, it shuts them out," Fulgenzi said on the sidelines of a tech event in Milan organised by Siemens.
Ferrari has shrugged off the criticism of its latest offering, insisting that customer interest is strong, and denying reports that it is forcing top clients to buy the Luce to qualify for the purchase of other limited-edition models.
(Excerpt) Read more at reuters.com ...
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Government said they must build an EV as part of their lineup.
They did not say it had to sell. I believe Ferrari made it butt-ugly on purpose.
“I don’t speak Italian; but he ain’t happy.” Quote from Ford v Ferrari.
There’s TWO things you want from a Ferrari:
1. A stunning design EVERYONE has to look at
2. The prestige of owning such a beautiful thing few can afford
Neither of these apply. It just has the badge - but people will probably laugh at you for buying it.
Suppositories
If you digest something bad for you,you may get lucky & just throw it up,or you could get something much worse.
Looks like a tarted up Prius.
If so, they should have said:
We are announcing our new govt-mandated EV. Crafted by former Apple designers (true statement there), this vehicle represents all that European regulation, Big Tech, and environmental fears can offer.
We made five of these things. If you buy one you get a free bowl of soup with it.
Or womanly men.
If the price were right you could sell that to young working girls as their first car.
Yes. Or non-European ‘men’.
Just like Porsche, the customer is always right.
I really liked the looks and performance of the Porsche GT4RS but its really too loud.
Moving the 718 to an EV platform was a huge mistake.
I don’t have the stomach for this...
They’ve brought back gas ones, but they’re way behind the curve.
True...although they can handle surprisingly better than you’d think because the battery packs are very low, giving you very low center of gravity.
...but then there’s stopping distance too - low center of gravity doesn’t help, pure weight hurts.
If that is the case, then this is a brilliant move. The cost alone...This is probably the only one they made and if, if, they get any orders, they will make them. I don’t know anything about how Ferrari operates, but when I hear Ferrari, I think of red. Which makes your assertion more realistic.
“Ferrari’s first fully electric car “Luce” in this handout image” ... looks nearly identical to a Tesla ...
i heard that it comes with a lifetime supply of Bud Light ...
“But think of all the Virtue Points a half a million dollars will bring.”
except in this case that won’t work if people think it’s some kind of new Tesla when they look at it ...
And then SHAT out!
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