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Ferrari's divisive new EV car needs to be 'digested', company exec says
Reuters ^ | June 25, 2026 | Reuters

Posted on 06/27/2026 4:46:32 AM PDT by DoodleBob

MILAN, June 25 (Reuters) - Ferrari's first-ever EV model, which has triggered a flurry of criticism since its unveiling last month, needs to be "digested" before it can be ​understood, the company's Chief Product Development Officer Gianmaria Fulgenzi said ‌on Thursday.

The €550,000 ($626,000) Luce is a four-door, five-seat family car which has baffled fans and commentators alike, as it looks nothing like the Italian marque's usual fare of low-slung, ​petrol-powered sports cars.

Its styling, largely the work of former Apple designers ​Jony Ive and Marc Newson, has provoked endless unflattering memes on social ⁠media, including some that compared it to a vacuum cleaner.

"A car ​like this needs to be seen - and seen a lot - it needs to ​be digested, right? Otherwise your mind rejects certain solutions, it shuts them out," Fulgenzi said on the sidelines of a tech event in Milan organised by Siemens.

Ferrari has shrugged ​off the criticism of its latest offering, insisting that customer interest is strong, ​and denying reports that it is forcing top clients to buy the Luce to ‌qualify ⁠for the purchase of other limited-edition models.

(Excerpt) Read more at reuters.com ...


TOPICS:
KEYWORDS: ev; ferrari; globalwarming

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To: DoodleBob

Government said they must build an EV as part of their lineup.
They did not say it had to sell. I believe Ferrari made it butt-ugly on purpose.


21 posted on 06/27/2026 6:11:45 AM PDT by bk1000 (Banned from Breitbart)
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To: Joe 6-pack

“I don’t speak Italian; but he ain’t happy.” Quote from Ford v Ferrari.


22 posted on 06/27/2026 6:12:21 AM PDT by ealgeone
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To: DoodleBob

There’s TWO things you want from a Ferrari:

1. A stunning design EVERYONE has to look at
2. The prestige of owning such a beautiful thing few can afford

Neither of these apply. It just has the badge - but people will probably laugh at you for buying it.


23 posted on 06/27/2026 6:30:27 AM PDT by fuzzylogic (welfare state = sharing of poor moral choices among everybody)
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To: DoodleBob

Suppositories


24 posted on 06/27/2026 6:34:56 AM PDT by butlerweave (Fateh)
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To: Sirius Lee

If you digest something bad for you,you may get lucky & just throw it up,or you could get something much worse.


25 posted on 06/27/2026 6:35:54 AM PDT by oldtech (oltech)
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To: DoodleBob

Looks like a tarted up Prius.


26 posted on 06/27/2026 6:41:12 AM PDT by redangus
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To: bk1000

If so, they should have said:

We are announcing our new govt-mandated EV. Crafted by former Apple designers (true statement there), this vehicle represents all that European regulation, Big Tech, and environmental fears can offer.

We made five of these things. If you buy one you get a free bowl of soup with it.


27 posted on 06/27/2026 7:02:40 AM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s²)
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To: drwoof
It would be interesting to know how many of the buyers of this thing are women

Or womanly men.

28 posted on 06/27/2026 7:10:06 AM PDT by Jeff Chandler (The issue is never the issue. The issue is always the revolution.)
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To: DoodleBob

If the price were right you could sell that to young working girls as their first car.


29 posted on 06/27/2026 7:10:23 AM PDT by TalBlack (Their god is government. Prepare for a religious war.https://freerepublic.com/perl/post?id=4322961%2)
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To: Jeff Chandler

Yes. Or non-European ‘men’.


30 posted on 06/27/2026 7:27:08 AM PDT by drwoof
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To: FreedomPoster

Just like Porsche, the customer is always right.
I really liked the looks and performance of the Porsche GT4RS but its really too loud.
Moving the 718 to an EV platform was a huge mistake.


31 posted on 06/27/2026 7:28:22 AM PDT by Zathras
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To: DoodleBob

I don’t have the stomach for this...


32 posted on 06/27/2026 7:35:22 AM PDT by OrangeHoof (Talarico is Italian for "heretic".)
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To: Zathras

They’ve brought back gas ones, but they’re way behind the curve.


33 posted on 06/27/2026 7:48:17 AM PDT by FreedomPoster (Islam delenda est)
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To: fuzzylogic
Also, for any high-end sports car you need to have phenomenal handling / road-hugging / cornering such that it is an absolute joy to drive. Electric cars are heavy, and I can't imagine how you can make one handle like a fine Italian sports car.
34 posted on 06/27/2026 8:00:59 AM PDT by neverevergiveup
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To: neverevergiveup

True...although they can handle surprisingly better than you’d think because the battery packs are very low, giving you very low center of gravity.

...but then there’s stopping distance too - low center of gravity doesn’t help, pure weight hurts.


35 posted on 06/27/2026 8:17:20 AM PDT by fuzzylogic (welfare state = sharing of poor moral choices among everybody)
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To: bk1000

If that is the case, then this is a brilliant move. The cost alone...This is probably the only one they made and if, if, they get any orders, they will make them. I don’t know anything about how Ferrari operates, but when I hear Ferrari, I think of red. Which makes your assertion more realistic.


36 posted on 06/27/2026 8:37:38 AM PDT by GMThrust
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To: DoodleBob

“Ferrari’s first fully electric car “Luce” in this handout image” ... looks nearly identical to a Tesla ...


37 posted on 06/27/2026 9:18:21 AM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: Track9

i heard that it comes with a lifetime supply of Bud Light ...


38 posted on 06/27/2026 9:19:52 AM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: bray

“But think of all the Virtue Points a half a million dollars will bring.”

except in this case that won’t work if people think it’s some kind of new Tesla when they look at it ...


39 posted on 06/27/2026 9:26:56 AM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: DoodleBob

And then SHAT out!


40 posted on 06/27/2026 9:31:34 AM PDT by Harpotoo (Being a socialist is a lot easier than having to WORK like the rest of US;-))
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