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Posted on 02/25/2026 1:49:22 AM PST by Libloather
As nearly half of U.S. adults say they’re actively trying to drink less, the non-alcoholic aisle has become crowded with options that promise ritual without consequence.
The problem is that many of them taste like cough syrup or some other kind of compromise. Wine, in particular, has historically struggled in this category. As a professional product tester, I can attest to my own disenchantment with non-alcoholic wine, to the point that I’ve covered it maybe once before.
You can remove the alcohol, but can you preserve structure, aroma and the layered character that makes wine worth pouring in the first place?
Missing Thorn is betting that you can. Co-crafted by award-winning actual winemaker Aaron Pott and Napa Valley vintner Stephanie Honig, the brand approaches dealcoholized wine as a continuation of tradition rather than a shortcut around it just to hit current trends.
Both founders built their careers in serious wine, so this pivot came about as an acknowledgement of the current cultural shift. Younger consumers aren’t rejecting the ceremony, beauty, and real benefits of wine; they’re rejecting the all-or-nothing nature of alcohol itself.
As a budding vitner myself, I also believe wine should be defined by its purpose — connection, flavor, presence at the table — not just ABV. Missing Thorn uses traditional winemaking techniques first, then (gently) removes the alcohol to preserve aromatics and structure. The goal is to maintain the depth, tannin profile, acidity, and textural cues that make a Bordeaux hold up as a Bordeaux should, and a Riesling feel lifted and bright rather than sugary and flat.
The lineup spans five expressions, each positioned as a premium alternative rather than some kind of placeholder.
(Excerpt) Read more at nypost.com ...
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The state of American beer is a sad story. Rice, corn and chemicals go into most Big Beer containers. Sticking with the 4 ingredient German stuff. Tastes better as well.
Another California wine giant shuts site and axes staff as chaos rips across Napa Valley (Jackson Family wines)
Jesus drank wine. Who thinks they are better than Jesus? ‘nuff said.
Drank it or made it out of water? Slight difference. And if you can make it out of water, I wouldn’t mind visiting your website. Something like that shouldn’t be kept a secret.
Jesus did both. If wine is good enough for Jesus, then it's good enough for me.
Where did you find that particular nugget of information?
How did you miss it? Are you Muslim or something?
Oh, fake news. Makes perfect sense. Thanks!
If you listen to the holy rollers Jesus really didn’t drink wine. It was Welch’s grape juice.
I don’t listen to them. They are ridiculous cultish elder caricatures from the movie “Footloose”.
>> the non-alcoholic aisle
...yuck. Okay to drink less. Okay to eat less meat (but why?)
But STUPID (and counterproductive) to drink “near booze” and eat “fake meat”.
JMHO
>> If you listen to the holy rollers Jesus really didn’t drink wine. It was Welch’s grape juice.
I don’t think it’s holy rollers as much as CoC.
There should be proof of it somewhere. I asked for it once and got fake news in return. What do you have?
He drank it at Passover. It only means something to people who don’t want it to be so. Like a lot of things today.
Ten years ago, I lived in Napa for two years.
Beautiful area - yes. Beautiful people - nope.
Obligatory joke:
Q: How to you make a small fortune in the wine business?
A: Start with a large fortune.
Also, drinking alcohol free is like the proverbial “kissing your sister”. Going through the motions with none of the thrill.
Got it.
It’s doubtful that He drank a 1.5 liter bottle in an evening.
I think I’m gonna plead 2 Timothy 2:23 on this “controversy”.
>> It’s doubtful that He drank a 1.5 liter bottle in an evening.
Yeah, I think our LORD would have preferred those little twist-off “mini splits”. So to keep the question alive, were they red, or white? LOL
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