Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Customers Enraged As Cracker Barrel Makes Another Disastrous Move
Daily Caller ^ | January 02, 2026 | John Loftus Editor at Large

Posted on 01/02/2026 9:59:05 AM PST by Red Badger

Cracker Barrel is barreling toward yet another PR disaster, this time angering customers throughout the South for ditching a tradition on New Year’s Day.

In early September 2025, Cracker Barrel fully retreated from its proposed plans to modernize and remodel its restaurants to a more minimalist, corporate look and replace its old trademark logo, featuring “old timer” Uncle Herschel, with a boring, stripped-down version. They didn’t have much choice, as customers were enraged and their stock price had plummeted

You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants. We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement that our…

— Cracker Barrel (@CrackerBarrel) September 9, 2025

The company is now facing yet another brewing PR crisis. Over the years, Cracker Barrel has quietly stopped serving black-eyed peas on New Year’s Day, a Southern dish that, according to legend, brings good fortune in the new year.

Arrogant Yankees Don’t Get That This is ‘Bad Luck’ https://t.co/f1gqQjHpqp pic.twitter.com/eIhbwqaodx

— Grace Chong, MBI (@gc22gc) January 1, 2026

Cracker Barrel apparently hasn’t received the message yet. No black eyed peas on New Year’s Day in the South? As my grandmother once told me, never forget where you came from. pic.twitter.com/OMVzlqHpDY

— Jim Crooks (@JimCrooks7) January 2, 2026

One more example, albeit a small one, of white liberal women destroying America as we know it. In this case, Sarah Moore threw the long-standing tradition of serving black-eyed peas on New Year’s out the window. Cracker Barrel hasn’t changed their spots. https://t.co/vuDWnPV2m1

— Matt Bryant (@MattBryant7295) January 1, 2026

Seems to me like you idiots haven’t learned a damned thing. Glad I decided to keep my family out of your new look and new menu. Cracker Barrel used to be a good place to go. Not so much anymore.@CrackerBarrel https://t.co/oz4uNpfZ4b

— Andy Alford (@AndyAlford19) January 1, 2026

Now I find out Cracker Barrel no longer serves Black Eyed Peas on New Year’s Day. The woman at the head of this thing needs to be fired. She’s done nothing but causes problems since she took over by the way lady if you’re reading this your insights don’t work.

— John Stoll (@babybosn) January 1, 2026

As a proud Yankee, I was never familiar with the Southern tradition of eating collards and black-eyed peas on New Year’s until I married into a Southern family. Yesterday, however, was my second New Year’s of having a nibble of collards for wealth and prosperity, and black-eyed peas for good health. It’s a great tradition.

But, of course, the empty corporate suits who now run Cracker Barrel had to ruin it for the Southern customers. How many times can you shoot the same foot? We are learning that in Cracker Barrel’s case, there are no limits.


TOPICS: Agriculture; Business/Economy; Food; History
KEYWORDS: blackeyedpeas; crackerbarrel; newyears; triggeredbyfood; triggereddutroll
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-8081-97 next last
To: waterhill

I cook my own food too, in fact, if I ever go out to eat which I do occasionally... I usually order something that I don’t make at home because everything else I can just make at home.

Now about Cracker Barrel... I ate there twice.
Now about Chic Filet... I ate there twice.
‘Nuff said.


41 posted on 01/02/2026 10:41:09 AM PST by Clutch Martin ("The dawn cracks hard like a bull whip and it ain't takin' no lip from the night before" Tom Waits)
[ Post Reply | Private Reply | To 7 | View Replies]

To: ClearCase_guy

The government looked the other way when “usury” became commonplace.


42 posted on 01/02/2026 10:42:00 AM PST by GingisK
[ Post Reply | Private Reply | To 9 | View Replies]

To: ClearCase_guy
But I’m lost as to the solution

The Third Great Awakening, along with removal of all reecalcitrant Muslims, which will likely be most of them. Whether a Republic can accomplish this is anyone's guess; Rome survived four centuries after it quit being a republic. Being selfish, I am glad I won't be here to see the end of the republic, but I fear my children will have to live through it.

43 posted on 01/02/2026 10:42:10 AM PST by chajin ("There is no other name under heaven given among people by which we must be saved." Acts 4:12)
[ Post Reply | Private Reply | To 22 | View Replies]

To: PGR88

Nope.................


44 posted on 01/02/2026 10:43:51 AM PST by Red Badger (Iryna Zarutska, May 22, 2002 Kyiv, Ukraine – August 22, 2025 Charlotte, North Carolina Say her name)
[ Post Reply | Private Reply | To 13 | View Replies]

To: Dr. Sivana
>>>and haven’t heard of this

Granddad’s family in my Mom’s side; the women and children finished the war in Atlanta, GA.

They know of starvation. Black eyed peas saved them since Sherman burned everything.

45 posted on 01/02/2026 10:45:01 AM PST by Deaf Smith (When a Texan takes his chances, chances will be taken that's for sure.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: webheart
It’s called “Private Equity”

Well, private equity is undergoing a shift, and that's a good thing and something many in the industry deserve. Hell, I first wrote about where private equity's focus should be when I did my dissertation back in 2009.

None of the PE firms wanted to listen back then, or even since. Now they are being forced to as the number of Zombie firms, and portfolio companies are starting to line up. There are something like 31,000 firms that have exceeded what would be a normal "hold" period, and that is costing the primary investors (Limited Partners) money.

It's likely to be a shake-up for many firms, with some no longer able to raise a new fund; which is a good thing.

46 posted on 01/02/2026 10:45:01 AM PST by voicereason (When a bartender can join Congress and become a millionaire...there’s a problem.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: ClearCase_guy

Various free market countries have systems that make leveraged buyouts for short term gain difficult.

For instance Japan has the keiretsu system that can involve interlocking ownership. You would have to have all owners agree to a leveraged buyout which is difficult to do.

Similar systems are used in Nordic countries as well (for instance a union would have to sign off on the deal).

For good reason other countries don’t want to adopt our predatory capitalism system...they don’t want their companies to fall victim like what happened to Red Lobster, Toys-R-Us, etc.


47 posted on 01/02/2026 10:47:02 AM PST by packagingguy
[ Post Reply | Private Reply | To 9 | View Replies]

To: webheart

Pizza Hut used to make ok pizzas.. not the best but ok, until it was destroyed by private equity.


48 posted on 01/02/2026 10:49:23 AM PST by libh8er
[ Post Reply | Private Reply | To 2 | View Replies]

To: Red Badger

They promised to undo the changes, but they have not done so. Their once-great pancakes now suck.


49 posted on 01/02/2026 10:49:35 AM PST by Mr.Unique (My boss wants me to sign up for a 401K. No way I'm running that far! )
[ Post Reply | Private Reply | To 1 | View Replies]

To: ClearCase_guy

“That’s Economic Freedom.”

A discussion was on SKB show 1 Jan-

Dave Brat said something to the effect-there’s capitalism and then without God, without Jesus I think he said, there is corporatism

This is like Hollywood bad output or the NFL. The guys show disrespect to the flag during the Anthem. They are saying that the constitution for which it stands is racist. That racist nasty cops are acting within the constitution. No they’re not

Capitalism- all the audience who ever pledged allegiance to the Flag get up. They leave. If a season ticket is hundreds, they eat it. That’s allegiance to the flag. Never purchase again

The owners give a lesson publicly to the players, forbid disrespecting the anthem

The NFL thrives

Corporatism- most -not all, of the people sitting in the bleachers have a price on their allegiance to the flag, they don’t care about it after a couple hundred

The owners tell their customers they don’t care about the constitution. They take money from the remaining fans and they get subsidies. Do they come from state dept-declared enemies of the state? No one following the NFL cares

Corporatism-
Cracker Barrel ignores its customers in search of new customers

They think they’re getting young people. Some numbers cruncher who’s never gone out to do research is telling them this

They’ll do it until they’re in the ground with stupidity
No God
People who won’t go to a Cracker Barrel because the food is not their idea of what they want, they want a beer or glass of wine, they don’t want the shop. These people are never going back to Cracker Barrel and they’re not trying it

If Buc-ee’s gets taken over I’ll be surprised. But I don’t go there either. People like it b/c it’s clean, safe and they like the food and the merch. Capitalism


50 posted on 01/02/2026 10:51:54 AM PST by stanne
[ Post Reply | Private Reply | To 9 | View Replies]

To: webheart

Cracker Barrel is a public company that is traded on NASDAQ, not owned by private equity.

The shareholders should be demanding accountability from the idiot CEO.


51 posted on 01/02/2026 10:52:36 AM PST by bigbob (We are all Charlie Kirk now)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Honorary Serb
Our New Year’s Day custom is different—Pork and Sauerkraut!

Here it is, pork sausage meatballs and sauerkraut for good luck at midnight. This is a tradition from my wife's family of Slovak immigrants in SE Ohio.

52 posted on 01/02/2026 10:53:20 AM PST by Mr.Unique (My boss wants me to sign up for a 401K. No way I'm running that far! )
[ Post Reply | Private Reply | To 27 | View Replies]

To: chajin

I hear you. I’m ETX. And I do not have sugar in my tea. Or coffee.


53 posted on 01/02/2026 10:58:29 AM PST by waterhill (This world is not my home, I'm just passin' through, you gotta come up to The House.)
[ Post Reply | Private Reply | To 10 | View Replies]

To: waterhill

Yes!


54 posted on 01/02/2026 10:59:20 AM PST by piasa (Attitude adjustments offered here free of charge)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Red Badger

You can make hummus out of black eyed peas.


55 posted on 01/02/2026 11:03:15 AM PST by jroehl (And how we burned in the camps later - Aleksandr Solzhenitsyn - The Gulag Archipelago)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

Aw Geez, now its the doggone peas. Order something else and shut up or eat elsewhere.


56 posted on 01/02/2026 11:07:12 AM PST by dforest
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

Don’t gripe, that only hurts you, the griper. Just don’t go there, that hurts the Leftists.


57 posted on 01/02/2026 11:09:41 AM PST by SaxxonWoods (Annnd....I voted for this too!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

This is a terribly offensive thing to do and she has done it with malice.

A pox on cracker barrel. Never again. No more.

Black-eye peas with hog jowl and corn bread are an essential tradition in our house for at least the last five generations. I am not about to break it.

On American operated drilling vessels black-eye peas on New Year’s Day are a given. In camps I have taken in dried peas and made them myself.

CB can do what they want to do but I’m not about to indulge them any longer.


58 posted on 01/02/2026 11:15:33 AM PST by Sequoyah101
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

My 2026 first meal: Hoppin John (Black eyed peas), collard greens and corn bread!


59 posted on 01/02/2026 11:20:26 AM PST by Brandonmark (November 5, 2024 - A New Day in America!Adam Schiff PARDONED criminal!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: webheart

But how do they make money then? Liquidating spent assets won’t bring in a lot. And the initial investment is a lot.


60 posted on 01/02/2026 11:21:59 AM PST by nwrep
[ Post Reply | Private Reply | To 2 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-8081-97 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson