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Posted on 12/04/2025 6:38:46 AM PST by Diana in Wisconsin
Capturing the cultural zeitgeist and trends for the year ahead is a tricky business. But every year, the Pantone Color Institute chooses a color to do precisely that. And it has settled on a shade of white, “Cloud Dancer,” as its Color of the Year for 2026.
The institute, which is considered a leading authority on color, forecasting trends and advising brands, described the shade as “a billowy, balanced white imbued with a feeling of serenity.”
As technology’s grip on daily life tightens, Cloud Dancer represents a “calming influence in a frenetic society, rediscovering the value of measured consideration and quiet reflection,” Leatrice Eiseman, executive director of the institute, told CNN.
The color is “associated with new beginnings” and “signifies our desire for a fresh start,” Eiseman said.
For the institute’s team of experts, everything is filtered through the lens of color. So every year since 1999, the program has sought to “highlight how what is taking place in our macro-culture at a moment in time is expressed through the language of color,” Laurie Pressman, the institute’s vice-president, told CNN.
To choose a color of the year, they sift through current cultural, political and style references, settle on a color family and then focus on the precise shade — paying close attention to its name, too.
“The color name is critical. The minute you hear a name describing color, you instantly conjure up an image,” Pressman said.
This precise shade of white, with its “equal balance of cool and warm undertones,” was carefully chosen, she added.
“Had we gone for a white that was more optically bright, not only does it take away from the natural feeling and honesty and authenticity that we’re looking for … it almost speaks to sterility and isolationism, because it’s cold,” she said.
(Excerpt) Read more at channel3000.com ...
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Dang I had my money on “French Fry Yellow”
Wife designs large closets for people with too much stuff and too much money, white-grey is very popular. Its nice but a bit too institutional looking for my taste, I like the central american bright colors.
As technology’s grip on daily life tightens, Cloud Dancer represents a “calming influence in a frenetic society, rediscovering the value of measured consideration and quiet reflection,”
Oh man, that takes made up pretentious BS to new heights.
“I was always taught that strictly speaking white is not a color.”
White is the absence of color...
Personally, I prefer blue
Some people have WAY too much time on their hands...
Wow - thanks for posting - that’s not very white to my eyes
White is not a flattering color for many people.
I am not a fan of all-white kitchens, which I read yesterday are on the “outs” with interior decorators.
We used to call that color “Navajo White”...Politically incorrect nowadays I guess.
I once painted my apartment with a color called, ‘Antique White’. The walls had previously been a slightly grayish white that was less warm much cooler.
The difference was amazing; the whole tone and feeling of the apartment changed.
‘Cloud Dancer’ aside, there are many whites and they are different and have different effects. See post 33.
It’s a gutless pick.
Color me unsurprised.
When building spec homes, we used what was commonly referred to as “Relocation Beige” :-)
It just looks like another shade of grey to me.
I wonder what the RBG formula is. I love all the different shades of white when it comes to paint.
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