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Nike hires nonbinary FURRY to be face of ad campaign as ailing sportswear giant loses sales to Hoka and Adidas
UK Daily Mail ^ | 10 November 2025 | SONYA GUGLIARA

Posted on 11/10/2025 9:37:10 AM PST by Moltke

A nonbinary furry starred in Nike's latest advertising campaign amid a slump in sales at the legendary sportswear brand.

Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits.

The company's latest campaign, Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community.

The products launched on October 30 and were modeled by five new gaming-style 'characters' who Nike has described as 'heroes of a modern arena', defined by 'creative energy'.

(.....)

The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Weird Stuff
KEYWORDS: nike; queers; shoes

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To: Moltke

Bud Light, Jag-yoo-arr, these things come in threes...


41 posted on 11/10/2025 10:03:51 AM PST by Billthedrill
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To: algore

I had a pair of Red Wing steel-toed work boots once. They were pretty good, but pricey. Haven’t tried their lighter weight boots.


42 posted on 11/10/2025 10:06:28 AM PST by HartleyMBaldwin
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To: Moltke

Mad Men: Full Retard. The Sequel


43 posted on 11/10/2025 10:06:34 AM PST by tumblindice (America's founding fathers: all armed conservatives)
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To: Moltke

Hoka doesn’t even advertise.


44 posted on 11/10/2025 10:06:48 AM PST by dljordan (The Rewards of Tolerance are Treachery and Betrayal)
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To: Moltke

For years now my policy has been to never buy anything fron Nike.


45 posted on 11/10/2025 10:09:08 AM PST by Bullish (My tagline ran off with another man, but it's okay... I wasn't married to it.)
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To: Moltke

Another bold strategy. Let’s see how it works out for them.


46 posted on 11/10/2025 10:09:45 AM PST by AndyJackson
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To: Moltke
I’ve got it, I’ve got it !


47 posted on 11/10/2025 10:10:46 AM PST by OldHarbor
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To: Moltke

Haven’t purchased anything Nike in over 30 years.


48 posted on 11/10/2025 10:13:02 AM PST by 1Old Pro
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To: WASCWatch

I still have a pair of New Balance shoes around here somewhere, can’t remember the model. Haven’t put them on in years. Running really isn’t an option for me now, and most of the walking I do is on unpaved (usually sand) roads or entirely off trail in the desert, so lightweight 6” hiking boots are best for what I do.


49 posted on 11/10/2025 10:13:10 AM PST by HartleyMBaldwin
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To: jimtorr

I only buy New Balance for walking shoes. All others are Chinese junk.


50 posted on 11/10/2025 10:13:55 AM PST by Bullish (My tagline ran off with another man, but it's okay... I wasn't married to it.)
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To: Moltke

New Balance donates to Republicans. Just saying.


51 posted on 11/10/2025 10:18:32 AM PST by Sparticus
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To: Moltke

Wait... if it’s a furry, how do we know it’s non-binary?


52 posted on 11/10/2025 10:18:39 AM PST by dangus
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To: Moltke

Yeah, wearing the right sneaker is very important to incels who spend 24 hours a day in their mother’s basement playing video games and don’t have enough money to buy their own socks.

This ad is Brilliant. Is the CEO getting kickbacks from Adidas?


53 posted on 11/10/2025 10:20:40 AM PST by P-Marlowe
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To: Bullish

I like the Hoka Bondi 9. They are very plush and stable and “wide” option fits my foot so well it would probably be Donald Duck’s first choice.


54 posted on 11/10/2025 10:20:59 AM PST by PUGACHEV
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To: Moltke

The comments at DM are universally brutal.


55 posted on 11/10/2025 10:21:52 AM PST by P-Marlowe
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To: Moltke

I’m even more bothered by the openly Satanic imagery Nike is using.


56 posted on 11/10/2025 10:22:28 AM PST by dangus
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To: Moltke

I watched the video. I thought Nike was supposed to be an athletic footwear company. Nothing in the ad would suggest that.


57 posted on 11/10/2025 10:25:29 AM PST by gitmo (If your theology doesn’t become your biography, what good is it?)
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To: Moltke

Putting ideology over profits makes a nice splash but cant last.


58 posted on 11/10/2025 10:30:05 AM PST by arthurus (l| covfeve |l pbq)
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To: Moltke
I think I know where Budweiser's EX Advertiseing Manager now works.
59 posted on 11/10/2025 10:32:44 AM PST by cpdiii (cane cutter, deckhand, oilfield roughneck, drilling fluid tech, geologist, pilot, pharmacist, MAGA)
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To: Moltke
who Nike has described as 'heroes of a modern arena',

Somebody's marketing department didn't get the message that this s___t is over.

60 posted on 11/10/2025 10:41:05 AM PST by Opinionated Blowhard (When the people find that they can vote themselves money, that will herald the end of the republic.)
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