Posted on 11/10/2025 9:37:10 AM PST by Moltke
A nonbinary furry starred in Nike's latest advertising campaign amid a slump in sales at the legendary sportswear brand.
Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits.
The company's latest campaign, Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community.
The products launched on October 30 and were modeled by five new gaming-style 'characters' who Nike has described as 'heroes of a modern arena', defined by 'creative energy'.
(.....)
The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.
(Excerpt) Read more at dailymail.co.uk ...
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Bud Light, Jag-yoo-arr, these things come in threes...
I had a pair of Red Wing steel-toed work boots once. They were pretty good, but pricey. Haven’t tried their lighter weight boots.
Mad Men: Full Retard. The Sequel
Hoka doesn’t even advertise.
For years now my policy has been to never buy anything fron Nike.
Another bold strategy. Let’s see how it works out for them.
Haven’t purchased anything Nike in over 30 years.
I still have a pair of New Balance shoes around here somewhere, can’t remember the model. Haven’t put them on in years. Running really isn’t an option for me now, and most of the walking I do is on unpaved (usually sand) roads or entirely off trail in the desert, so lightweight 6” hiking boots are best for what I do.
I only buy New Balance for walking shoes. All others are Chinese junk.
New Balance donates to Republicans. Just saying.
Wait... if it’s a furry, how do we know it’s non-binary?
Yeah, wearing the right sneaker is very important to incels who spend 24 hours a day in their mother’s basement playing video games and don’t have enough money to buy their own socks.
This ad is Brilliant. Is the CEO getting kickbacks from Adidas?
I like the Hoka Bondi 9. They are very plush and stable and “wide” option fits my foot so well it would probably be Donald Duck’s first choice.
The comments at DM are universally brutal.
I’m even more bothered by the openly Satanic imagery Nike is using.
I watched the video. I thought Nike was supposed to be an athletic footwear company. Nothing in the ad would suggest that.
Putting ideology over profits makes a nice splash but cant last.
Somebody's marketing department didn't get the message that this s___t is over.
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