Posted on 10/20/2025 11:25:09 AM PDT by Red Badger
Across advertising and popular media, seemingly everyone is grabbing their fringe, denim and Stetson boots, in a wholehearted embrace of the American West.
It’s cowboys – and they’re “everywhere,” said Emily Keegin, a photo director for both magazines and brands. “It’s more pervasive than I think I’ve ever seen a trope in recent history.”
Long associated with a hardworking, old-school, rugged American masculinity, the cowboy’s current popularity could be a reflection of our national politics — conservatives, including members of the Trump administration, have embraced cowboy hats and similar imagery. But today’s prevailing cowboy image also highlights how cultural myths are continuously upcycled and resold, regardless of their origins.
Cowboy-inspired fashion graced October’s issue of Vogue, which featured cover stars Kendall Jenner and Gigi Hadid on horses at a Wyoming ranch. Beyoncé’s “Cowboy Carter” tour had thousands two-stepping in their country best. The longstanding Western drama “Yellowstone,” its spinoff “1923” and the Billy Bob Thornton-led “Landman” are among some of the most-watched TV series. And a wide range of brands including fast-casual restaurant Sweetgreen and luxury outerwear brand Canada Goose have embraced cowboy hats and rusted-red canyon backdrops in ad campaigns.
“This idea of American patriotism ties into this identity,” said Melynda Seaton, art historian at East Texas A&M University. “And I think now, we’re seeing it more.”
Our ideas about cowboys are divorced from reality Our collective interest in cowboys can be traced to at least the 1880s, when the Buffalo Bill Wild West shows — a theatrical vaudeville traveling performance — brought romantic and entertaining notions of the West and cowboys to the collective popular culture. Since then, those tropes, popularized by Western films, have reappeared in cycles, Seaton said.
(Excerpt) Read more at cnn.com ...
1) It's a noble idea to which men ought to aspire. All myths are like that. Doesn't make them bad.
2) Progressivism is divorced from reality. And it presents no noble ideas to which any sane person would aspire. It's manipulation. It's bad.
Gay cowboys eating pudding. South Park was ahead of its time.
Not that I would know much about it, but AI tells me that when I wear my Stetson facial recognition is defeated 70% of the time. The brims cast sufficient shadows to mess with the algorithms. Coupled with a triangle appliqué at one corner of the eyes will defeat around 90-95% of the time. The appliqué can be transparent.
Just sayin’
Gwjack
Well done! 👍
Leave it to CNN to cast it all in a negative light
Wyoming is 3-4; Oklahoma State is 1-6.
Frye boots for me.
My guess as well.
And Dallas is 3-3-1...............
Had a pair, decades ago though.
Offense looks great, with the former Gators QB as head coach.
There was a commercial of a dad with his baby girl. It showed scenes as she grew older, and then the scene where she went off to college. The next scene, not a wedding, but walking into an apartment with some brown male, looked a little Indian.
The white boys no longer win the hearts of the white girls in the advertisement universe.
CNN - No thanks. Conservatives should not be supporting the media wing of the democratic party and shill for the Deep State.
Mine too. It could be run over by a truck and I could just straighten it back out and put it on.
Being a Dallas Fan and a Gators fan and a Jaguars fan, really sucks................
At all.
No Fat COWgirls!
Leah, show us on this doll where these cowboys touched you.
Maybe ‘cause I am in Arizona?
Ropers around these parts
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