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Posted on 10/06/2025 3:33:58 PM PDT by E. Pluribus Unum
NEW YORK (AP) — Some flavor crazes flirt with us and fade. Others stay and make themselves at home.
It’s too soon to tell for sure, but the Dubai chocolate movement seems to have put down roots and is spreading at a brisk clip. The sweet flavors and thick texture that have made Dubai chocolate bars a hit are morphing into other kinds of confections too.
Let’s back up for a minute. The original and now-classic Dubai chocolate bar was created by Fix Chocolatier in the United Arab Emirates in 2021, and by 2023 had exploded on social media. Rich and indulgent, it features a thick, milk chocolate shell usually encasing a creamy pistachio (and often tahini) filling mixed with crispy, shredded, phyllo-like pastry called kadayif.
Global brands and small bakers alike are riffing on the concept, translating it to croissants, milkshakes and more. Fillings range from peanut butter and jelly to s’mores to matcha.
“I don’t call this a ‘trend’ anymore — it’s a whole new thing,” said Din Allall, whose family business, The Nuts Factory, has about 150 U.S. stores featuring nuts, dried fruits and candies.
The craze has even contributed to a pistachio shortage this year, the Iranian nut producer Keinia has reported. It said the primary reason for the shortage is “the explosive surge in demand fueled by the viral ’Dubai chocolate’ TikTok trend, compounded by underlying supply constraint.”
Globally, Google searches for “Dubai chocolate” shot up quickly at the start of the year before peaking in March. They’ve remained elevated since then, according to Google Trends.
In the U.S., Dubai chocolate is still a relatively niche product. In the 52 weeks ending June 28, U.S. retail sales of pistachio-filled chocolate totaled $822,900, according to the market research company NielsenIQ. By comparison, sales of all chocolates totaled $16.27 billion.
(Excerpt) Read more at apnews.com ...
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Nothing can beat a Baby Ruth.
Not even a Snickers bar.
“If we took the bones out they wouldn’t be crunchy, would they?!
“Dubai Chocolate is people!”
Check the label.
It says, “Made in Türkiye.”
I love pistachios, and the pairing with chocolate is amazing!
We were giving some we loved it but not as good as Sees
The image you show tells me there is a thin layer of chocolate making it short on chocolate and thick with pistachio paste. For me, I’ll stick with my Almond Roca.
Chocolate with Pistachios?
HARD PASS.
Pistachios are disgusting.
Did not impress.
I mean, it was all right. A bit sweet and cloying. But I did not feel like throwing up afterwards.
Still, about a five.
Brands vary - some skimp on the filling and/or use inferior chocolate. Just because it’s expensive doesn’t mean it’s good. Your opinion may change if you try a highly recommended brand.
It tasted like chocolate and salt at the same time. I wouldn’t have a second one.
Merciful Maude.
That bar looks like it’s got bugs in it.
Milk Chocolate is nothing more than a diluted bar of chocolate and looking like it’s got bugs in it only makes it worse.
It’s no more than the fad surrounding Starbucks.
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