Posted on 10/01/2025 9:48:04 AM PDT by DFG
Changes are brewing — and they could be a sign of a decline in living standards.
Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”
While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.
Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”
The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.
For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.
Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.
(Excerpt) Read more at nypost.com ...
“Maxwell Tent with reeking clouds of The Devil’s Lettuce surrounding.”
Maxwell Tenement
Too idiotic for words....
On September 25, 2025. The Kraft Heinz Company announced that for the First Time in 133 Years, Maxwell House would rebrand as “Maxwell Apartment” for a limited time, to celebrate National Coffee Day (Sept. 29), the brand also offered consumers even more value with a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide.[4]
https://en.wikipedia.org/wiki/Maxwell_House
Maxwell’s Vineyard. The official coffee of black (ish) ex-Presidents who prefer to live amongst the wealthiest and whitest of wealthy white people.
Happy birthday 4chan!
Another day to whine about stupid, fat Boomerses and how they screw you every day gollum gollum.
>This sounds like a deal! Joe Zoomer
(Why can’t I afford a house?!)
“Time to renew my three dozen subscriptions.” Joe, sigh
The rampant stupidity in major corporations is just amazing
And it’ll still have no flavor. 😆
Heh, heh. Maxwell Cone of Silence. Tastes like shoe.
Another company that would be better off outsourcing its marketing strategy to AI.
Maxwell Igloo - we put the oo in poo.
Maxwell Hole-in-the-Road for Monty Python fans?
Maxwell RV anyone?
Truly stupid. Why give up 133 years of brand recognition?
I never did like their coffee.
The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.
Maxwell Sauvignon. The official boxed decaf of Kamala Harris.
Four payments on Klarna.
That’s what I thought.
If you live in an apartment, you probably do not have room to store a four-pack of the stuff.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.