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Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why
NY Post ^ | 10/01/2025 | Brooke Steinberg

Posted on 10/01/2025 9:48:04 AM PDT by DFG

Changes are brewing — and they could be a sign of a decline in living standards.

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”

While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.

Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.

“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”

The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.

For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.

Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: brookesteinberg; buffoons; coffee; maxwellhouse; newyorkpost; stupiditywellbye; workslikesatire
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To: DFG

Maxwell Overpass. The official coffee of L.A.’s homeless population.


41 posted on 10/01/2025 10:03:59 AM PDT by Texas Eagle ("Throw me to the wolves and I'll return leading the pack"- Donald J. Trump)
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To: DFG

And I’d be interested to know, what brand of coffee do YOU drink? I grind my own beans and cold brew my coffee. I buy what’s on sale at Costco. Usually Starbucks or Mayorgas.


42 posted on 10/01/2025 10:04:10 AM PDT by EinNYC
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To: DFG

“””” rebranding to “Maxwell Apartment.”””””


I see other FReepers are wondering if this story actually came from the Bee.


43 posted on 10/01/2025 10:06:44 AM PDT by Presbyterian Reporter
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To: Restless

“”Yeah, I’m sure there are tons of coffee drinkers in apartments who will now switch to your brand because that offensive word “house” is gone.””

And just think how much more offensive it would be if they had that word “home” in there. The horror.

I sense a future name change to “Maxwell Cubicle”. Probably not that distant, either. Schwab already approves, no doubt.


44 posted on 10/01/2025 10:06:46 AM PDT by Danie_2023
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To: DFG
I thought it would be because someobdy claimed the original Maxwell was a slave owner. :)

If there is any logic in the change "Maxwell Flat" would make more sense, adding a British flavor, keeping the cadence of the original name, and accurately describing the taste of the product.

45 posted on 10/01/2025 10:06:48 AM PDT by Mr. Jeeves ([CTRL]-[GALT]-[DELETE])
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To: DFG

This is just stupid.


46 posted on 10/01/2025 10:07:45 AM PDT by llevrok (Keep buggering on!)
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To: DFG

The Bud Light executive has found new work I see? Maybe the Cracker Barrel nitwit, too.


47 posted on 10/01/2025 10:08:06 AM PDT by blackdog ((Z28.310) "Diggin the scene with a gangster lean" (Mayfield, Curtis) )
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To: DFG
Back in the 1970's Saturday Night Live did a skit about a guy who was hooked on coffee and couldn't stop drinking it. He went into rehab and they sent him to Maxwell House.
48 posted on 10/01/2025 10:09:07 AM PDT by 4yearlurker (Don't worry,pray.)
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To: DFG

Maxwell Yert to appeal to Mongolian nomads


49 posted on 10/01/2025 10:09:29 AM PDT by llevrok (Keep buggering on!)
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To: Sequoyah101
Down upon her head

Clang! Clang! Maxwell's silver hammer

Made sure that she was dead.

50 posted on 10/01/2025 10:09:47 AM PDT by spokeshave (Proud Boys, Angry Dads. Grumpy Grandads & Curmudgeons)
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To: DFG

Maxwell Section 8.


51 posted on 10/01/2025 10:10:42 AM PDT by Hyman Roth
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To: DFG

Maxwell Jeffries - A radical taste!


52 posted on 10/01/2025 10:11:34 AM PDT by MeneMeneTekelUpharsin (Freedom is the freedom to discipline yourself so others don't have to do it for you.)
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To: DFG

Maxwell Tent. Good to the last drop.


53 posted on 10/01/2025 10:12:23 AM PDT by Telepathic Intruder
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To: Sequoyah101

How about Maxwell Barrio to honor the current illegal aliens as they scam their way to become US citizens????


54 posted on 10/01/2025 10:12:52 AM PDT by Presbyterian Reporter
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To: DFG

Leftists on corporate boards are ruining companies...


55 posted on 10/01/2025 10:13:02 AM PDT by Preachin' (I stand with many voters who will never vote for a pro abortion candidate.)
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To: dfwgator

Maxwell’s Demon


56 posted on 10/01/2025 10:13:27 AM PDT by HartleyMBaldwin
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To: DFG

Maxwell County Lockup


57 posted on 10/01/2025 10:14:08 AM PDT by Salvavida
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To: DFG

Nobody will pay 11.00 a pound for their scrappy coffee?


58 posted on 10/01/2025 10:16:37 AM PDT by joe fonebone (And the people said NO!! The end.)
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To: DFG

Gee, the way things are going, they might as well call it: “Maxwell Under-The-Bridge” and get it over with. :P


59 posted on 10/01/2025 10:17:57 AM PDT by Kriggerel ("All great truths are hard and bitter, but lies... are sweeter than wild honey" (Ragnar Redbeard))
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To: DFG

Maxwell Igloo. Available only in The Arctic Circle.


60 posted on 10/01/2025 10:18:22 AM PDT by Texas Eagle ("Throw me to the wolves and I'll return leading the pack"- Donald J. Trump)
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