Posted on 10/01/2025 9:48:04 AM PDT by DFG
Changes are brewing — and they could be a sign of a decline in living standards.
Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”
While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.
Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”
The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.
For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.
Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.
(Excerpt) Read more at nypost.com ...
Maxwell Overpass. The official coffee of L.A.’s homeless population.
And I’d be interested to know, what brand of coffee do YOU drink? I grind my own beans and cold brew my coffee. I buy what’s on sale at Costco. Usually Starbucks or Mayorgas.
“””” rebranding to “Maxwell Apartment.”””””
I see other FReepers are wondering if this story actually came from the Bee.
“”Yeah, I’m sure there are tons of coffee drinkers in apartments who will now switch to your brand because that offensive word “house” is gone.””
And just think how much more offensive it would be if they had that word “home” in there. The horror.
I sense a future name change to “Maxwell Cubicle”. Probably not that distant, either. Schwab already approves, no doubt.
If there is any logic in the change "Maxwell Flat" would make more sense, adding a British flavor, keeping the cadence of the original name, and accurately describing the taste of the product.
This is just stupid.
The Bud Light executive has found new work I see? Maybe the Cracker Barrel nitwit, too.
Maxwell Yert to appeal to Mongolian nomads
Clang! Clang! Maxwell's silver hammer
Made sure that she was dead.
Maxwell Section 8.
Maxwell Jeffries - A radical taste!
Maxwell Tent. Good to the last drop.
How about Maxwell Barrio to honor the current illegal aliens as they scam their way to become US citizens????
Leftists on corporate boards are ruining companies...
Maxwell’s Demon
Maxwell County Lockup
Nobody will pay 11.00 a pound for their scrappy coffee?
Gee, the way things are going, they might as well call it: “Maxwell Under-The-Bridge” and get it over with. :P
Maxwell Igloo. Available only in The Arctic Circle.
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