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Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why
NY Post ^ | 10/01/2025 | Brooke Steinberg

Posted on 10/01/2025 9:48:04 AM PDT by DFG

click here to read article


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To: IYAS9YAS

Missed it by that much (as long as the thread’s about Maxwell stuff).


21 posted on 10/01/2025 9:56:55 AM PDT by HartleyMBaldwin
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To: DFG

Kind of tacky, but these days any price break is welcome.


22 posted on 10/01/2025 9:57:09 AM PDT by Anti-Bubba182 ("Either we fight back or they will kill us" Elon Musk)
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To: DFG

Do people really still drink that sh*t? SMH


23 posted on 10/01/2025 9:57:10 AM PDT by D_Idaho ("For we wrestle not against flesh and blood...")
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To: HartleyMBaldwin

Maxwell’s Silver Hammer


24 posted on 10/01/2025 9:57:11 AM PDT by dfwgator ("I am Charlie Kirk!")
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To: DFG

Reconditioned coffee grounds, I presume?


25 posted on 10/01/2025 9:57:31 AM PDT by piasa (Attitude adjustments offered here free of charge)
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To: DFG
Let me guess, DEI white woman CEO? Maybe with dark glasses, making $7m a year?
26 posted on 10/01/2025 9:58:03 AM PDT by Vision (“Our Democracy” means "Our Slush Fund." The Left is hate.)
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To: DFG

How about Maxwell Tent-City?


27 posted on 10/01/2025 9:58:17 AM PDT by Robert DeLong
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To: DFG

I’m still waiting for them to tell us what is wrong with the last drop.


28 posted on 10/01/2025 9:58:58 AM PDT by posterchild
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To: DFG

From the corporate “horse’s mouth, it’s all about getting into the News.
https://news.kraftheinzcompany.com/press-releases-details/2025/For-the-First-Time-in-133-Years-Maxwell-House-Rebrands-as-Maxwell-Apartment/default.aspx


29 posted on 10/01/2025 10:00:13 AM PDT by Jarvis Law 2.0
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To: Sequoyah101

Maxwell Tarp. There were folks living in holes in the ground in thr local park, back in 2020.


30 posted on 10/01/2025 10:00:34 AM PDT by gundog (The ends justify the mean tweets. )
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To: DFG

Is this apart of the you will own nothing theme?

Will I actually own this coffee?

Dumb name change. Management can’t leave things alone. This will hurt the brand.


31 posted on 10/01/2025 10:00:40 AM PDT by moviefan8
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To: Sequoyah101

Maxwell Equations?


32 posted on 10/01/2025 10:00:45 AM PDT by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: DFG

I have to admit, Maxwell coffee is the kind that you rent rather than buy. Right next to the “Red, White and Blue” beer.


33 posted on 10/01/2025 10:00:47 AM PDT by Dr. Sivana ("Whatsoever he shall say to you, do ye." (John 2:5))
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To: DFG

How about “Maxwell Bunion” to reflect the fact that younger folks will be walking a lot more since they won’t be able to afford a car until they’re 50.


34 posted on 10/01/2025 10:00:57 AM PDT by fruser1
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To: DFG

Another woke cow, Holly Ramsden, trying to ruin a company.


35 posted on 10/01/2025 10:01:37 AM PDT by HYPOCRACY (Wake up, smell the cat food in your bank account. )
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To: dfwgator

I am not a fan of Maxwell’s Silver Hammer. Shoulda have been left off the album.


36 posted on 10/01/2025 10:02:26 AM PDT by moviefan8
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To: DFG

Yeah, I’m sure there are tons of coffee drinkers in apartments who will now switch to your brand because that offensive word “house” is gone.


37 posted on 10/01/2025 10:02:41 AM PDT by Restless
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To: DFG

DEI Board of Directors writ large.


38 posted on 10/01/2025 10:03:15 AM PDT by E. Pluribus Unum (Je suis Charlie Kirk.)
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To: Flag_This

“”Maxwell Duplex sounds way better.””

I don’t know. I kinda like the sound of “Maxwell Trailor”. Much cheaper than “Maxwell Apartment” and yet, more room to grow.


39 posted on 10/01/2025 10:03:26 AM PDT by Danie_2023
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To: DFG

Maxwell doublewide


40 posted on 10/01/2025 10:03:34 AM PDT by central_va ( I won't be reconstructed and I do not give a damn...)
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