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Posted on 09/23/2025 2:19:47 PM PDT by CedarDave
SANTA FE — New Mexico is planning a sequel to its “Breaking Bad”-themed anti-littering campaign.
Gov. Michelle Lujan Grisham’s office announced Monday a new Spanish-language installment of the campaign featuring the Salamanca brothers will be released this week.
The Salamancas, twin brothers referred to on the show as The Cousins, are prolific hitmen for a drug cartel in “Breaking Bad,” which was filmed in New Mexico and generated a cult following over its five seasons before ending in 2013.
Real-life brothers Daniel and Luis Moncada, who play the twin brothers on the TV show, teamed up with “Breaking Bad” producer Vince Gilligan on the new ad, which will run through June 2026 on television networks in the state. The campaign will also feature billboards and signs on local buses, according to the Governor’s Office.
“If anyone can convince New Mexicans to think twice about littering it’s these scary dudes,” Lujan Grisham said in a statement. “It’s an exceptionally entertaining commercial that I know will accelerate the success of the Breaking Bad Habits campaign.”
The launch of the new Spanish-language ads with English subtitles come slightly less than a year after Lujan Grisham unveiled the new statewide “Breaking Bad Habits” anti-littering campaign.
The initial ads featured actor Bryan Cranston, who played the iconic school teacher-turned-drug kingpin Walter White, picking up trash on an empty mesa in the Navajo community of To’hajiilee — west of Albuquerque — and dumping it into an empty drum.
The commercial has been viewed more than 50 million times, while a related volunteer cleanup effort has led to more than 10,000 bags of trash being collected around the state, according to the Governor’s Office.
State agencies, community groups and public schools have taken part in trash pickup challenges across New Mexico connected with the cleanup effort.
(Excerpt) Read more at abqjournal.com ...
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Litter and we'll kill you.
OMG, how funny. I doubt this ad will make any difference.
After President Trump started deporting illegals, and many illegals around me seem to have self deported...I went from picking up trash, mostly fast food trash, almost every day in my front yard along the street, to having trash about every two weeks. Very curious.
I was picturing wastebaskets with Danny Trejo’s portrait on them, strapped to the back of tortoises.
/I have no control of where my brain goes
Mexicans are some of the nastiest people ever. I used to cut some yards and the Mexicans yards would always be full of trash. I had to spend as much time cleaning up trash to move their yard.
They would throw trash next to the trash can and just leave it there. I quit cutting their yards because of it.
Maybe this is a statement about inflation.
There used to be a million bucks in that barrel!
I get paid to sweep up parking lot litter where I work. Will I lose my job because of this? I doubt it.
Castro Valley (CA) has a campaign for the Three Ps.
Don’t flush anything but pee, poo, and paper.
Wow. It looks like Walter and the Salamancas made it to purgatory, where they have to clean up New Mexico. ALL of New Mexico.
Given how the NM Democrats re-drew their congressional boundaries, if I lived there I think I would have extreme apathy about any of their programs.
When I first moved here, I attempted to clean up the trash in and around my neighborhood. No one cared then and no one cares now, so I just do my property and be done with it. My dad did the same thing when he moved here a few years ago. People just let stuff fly. They don’t care. It’s also very difficult to keep stuff picked up with the wind we get here. Stuff blows in all the time.
Didn’t see any used diapers being picked up in that ad.
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