Posted on 09/16/2025 8:11:33 AM PDT by Red Badger
Aldi has achieved cult status in the U.S., with fans creating their own online clubs devoted to the Aldi Finds aisles, and shoppers even naming the company among their most-loved grocery stores. Many house brand products have their own devotees as well, including its surprisingly wide variety of chocolate. While the stores do carry some name brands, like M&Ms, a good deal of the chocolate, especially the bars, are sold under the names Moser Roth and Choceur. Aldi is well-known as a German company, so do these house brand chocolates also come from Europe?
It's challenging to find info about where Choceur chocolate comes from — the company originated in Belgium, but its products are manufactured in Germany. Moser Roth chocolate is actually produced by the company August Storck KG, or just Storck, which is headquartered in Berlin, Germany, while the main production site (i.e., the actual chocolate factory) is located in Halle, North Rhine-Westphalia. Moser Roth used to be a standalone chocolate company, but it was eventually sold to Storck in 1967, who revived the brand in 2007 to make candy exclusively for Aldi.
A brief history of Moser Roth
Moser Roth first came to be when a baker by the name of Wilhelm Roth, Jr. started a business in Stuttgart, Germany, in 1841; he left the company in 1876. A candy maker by the name of Eduard Otto Moser, who operated in the same city, then joined forces with the Roth company in 1896, combining the two establishments. It chugged along until the 20th century, when World War II began and a fire broke out in the factory, destroying it completely.
Still, Moser Roth managed to rebuild and continue operations, though it was bought and sold numerous times throughout the years after the war. As mentioned, the Storck company finally purchased the candy company in 1967, taking over the factory. It was in 2007 that Storck then opted to bring back the old brand name Moser Roth to produce a chocolate line that would only be sold at Aldi stores.
While Storck might not seem like a familiar name, certainly not on par with Mars or Hershey here in the U.S., they produce some pretty famous candies themselves, too. These include Werther's Original, Mamba, and Knoppers, which are, not coincidentally, also sold at Aldi locations in the U.S.
Read More: https://www.thetakeout.com/1729641/where-aldi-chocolate-import-europe/
I love the Gustav Klimt-ish art deco lettering.
Orange Jaffa Cakes. Deadly.
There was an Aldi next to my apartment in Berlin. Great little store that saved a ton of money. Breakfast and lunch basics for the apartment and then a stop at IKEA for dinner.
You had dinner in a furniture store?................🤔
“Aldi has good stuff”
Yep, if only the items I like were consistently available, not the case. The 70% cocao chocolate bars, Spinach and Chicken sausages and pork Knackwurst are rarely available especially the Knackwurst. Thinking maybe that one only is in stock for Oktoberfest season? So maybe it will be in stock again soon.
But their German and Austrian chocolates? Excellent. Advent products? Like what you'd find at a Weinachtsmarkt. Another treat that's sometimes hard to find are the frozen Gelato varieties. Overall my favorite grocery.
IIRC the 85% dark cocoa only has 7 net carbs for one bar. Easy for anyone even diabetics to fit one in on occasion and still be able to have a thimble of red wine.
I can say that too. The only thing about Aldi that gets my goat is that I trust Aldi and put my guard down then on occasion another shopper screws me over.
You actually have to look at every package you touch because some shoppers will scramble and mix all kinds of products together while trying to get the box they want.
I organize and front the products Im perusing. Not because Im a neat freak but because its so inconsiderate to toss everything into a pile for the next shopper.
The demographics of the nearest neighborhood seems to effect which are the “good” stores that way and how customers view them.
I’ve never come across that, I’ve only had good experiences. I also shop at Ikea mainly so I can go to the food court so there you go
I’m in Turkey now and brought two packages of the 85% with me. I picked up another pack at Lidl’s in Zurich but haven’t tried it yet.
“Aldi has good stuff”
Their packaged meat has a weird odor.
Asked AI “where does Choceur source its chocolate from?” It says,
Choceur sources its cocoa beans directly from Rainforest Alliance Certified™ farms, primarily located in West Africa, Latin America, and Asia.
Georgia Guy 2?
LOL!
I gave my German girlfriend some American chocolate once. She spit it out and acted like I had fed her a bug.
Hubby, too! It’s very good chocolate. I also love it.
Rao’s was bought by Campbell Soup with predictable results. Like when GM started making Saabs or Fiat Jeeps.
Jeeps are still made in Ohio. The problem with Saab was moving out of Trollhattan
You too?
I’ve only been to the one IKEA in Berlin off the A10. They have a really good salad bar, pasta bar, and pizza buffet. And as nearly every GErman restaurant a bottle of beer was 50 cents. (I always got a kick out of German menus where an apple juice was 3 euro but a bottle of beer was 50 cents.) Not sure if they have that in USA as I have not ever been to one on the American side of the pond.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.