Posted on 08/26/2025 10:01:52 AM PDT by Morgana
After a string of losses, shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) are back in the green after President Trump weighed in on the logo controversy that has pressured the stock.
In a post on Trust Social, Trump encouraged the company to restore its old logo, admit a mistake, and manage the company “better than ever before.”
“They got a billion dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,” the president posted.
To distance the company from its rustic identity and appeal to a wider demographic, Cracker Barrel (NASDAQ:CBRL) embarked on a rebranding campaign, eliminating “old country store” and redesigning its logo to a more streamlined aesthetic that was roundly criticized by loyal customers and reignited controversy similar to campaigns by Target (TGT) and Bud Light (BUD).
“This year we even unveiled a brand-new logo! Rather than just showing one person, we wanted to feature lots of people. The idea was to celebrate the diversity of all our guests with a logo that represented our continued passion for pleasing people of all races, colors, and genders,” the company said on its website.
The change angered customers and sent shares spiraling lower, fueling a 7-day losing streak.
(Excerpt) Read more at seekingalpha.com ...
Oooohhh great idea!!! (Seriously!!!)
Look at the 5 year trend.
I agree that they will fail if they don’t take his advice and alter course. Can they afford to lose the loyal customer base that admittedly is not enough to currently sustain them and hope that the new rebranding draws in so many more new customers that it wont matter in the overall? Doesn’t feel likely, does it?
Oooohhh great idea!!! (Seriously!!!)
Black Rock is the biggest share holder for Cracker Barrel. Black Rock and Vanguard own the world. Look up any stock you know. Chances are Black Rock is at the top. See for yourself.
https://finance.yahoo.com/quote/CBRL/holders/
They are a cancer on society that operate from the shadows.
I expect the stock is getting a pump from DEI inspired buying. If so, it won’t last.
The founders of CB were Christians, which is why they made it family-friendly and non-alcoholic. Of course the alphabeters would consider it a worthy target for assimilation and destruction.
Sometime back Delta Airlines announced they were partnering with a tech firm to ‘optimize’ revenue or whatever the term they used. Basically AI was going to look at a customer’s profile and history and determine to the best of its ability what the maximum the customer was willing to pay for that seat, and charge him that. This was price gouging taken to the next level. Instinctively I knew who were behind this. So I Googled Delta Airlines top investors and there were those two names again - Blackrock and Vanguarged. After Delta got a lot of blowback from customers they backtracked somewhat..saying they were misunderstood, blah blah.
Ditto
Often, when a stock like this plunges, a bird of prey swoops in to take over the company, change management and then resell at a profit.
Trump seems to be enabling a vulture change.
Same with McDonalds. They are pushing people to their app so they can price gouge more effectively. And look at who their top shareholders are.
Also Southwest Airlines..
Dead Columbia Prof. Cloward, and still-alive but ancient wife and fellow Columbia Prof. Piven, smiling broadly. Seeing what their ill-conceived “strategy” has wrought.
Cola Cola came the closest when they did New Coke, although that may have all just been a scam to hide the transition from real Coke to "Classic Coke" which was clearly a different product.
Institutions buyers trying to shore up the price is my guess
The odd thing is that people are up in arms because of the change in their look. But my wife and I, former huge fans, lost interest about a year or so ago when we noticed a significant drop in the quality of their food.
We’re not boycotting them or anything. We just no longer think the quality of food is worth the price. Kinda like Little Ceasar’s Pizza.
Coca Cola comes to mind.
The stockholders should revolt and fire that idiot CEO.
Who’s buying how much stock...?
The buyer/s will tell the tale.
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