Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Cracker Barrel stock turns higher as Trump weighs in on logo furor
Seeking alpha ^ | August 26, 2025 | Amy Thielen,

Posted on 08/26/2025 10:01:52 AM PDT by Morgana

After a string of losses, shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) are back in the green after President Trump weighed in on the logo controversy that has pressured the stock.

In a post on Trust Social, Trump encouraged the company to restore its old logo, admit a mistake, and manage the company “better than ever before.”

“They got a billion dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,” the president posted.

To distance the company from its rustic identity and appeal to a wider demographic, Cracker Barrel (NASDAQ:CBRL) embarked on a rebranding campaign, eliminating “old country store” and redesigning its logo to a more streamlined aesthetic that was roundly criticized by loyal customers and reignited controversy similar to campaigns by Target (TGT) and Bud Light (BUD).

“This year we even unveiled a brand-new logo! Rather than just showing one person, we wanted to feature lots of people. The idea was to celebrate the diversity of all our guests with a logo that represented our continued passion for pleasing people of all races, colors, and genders,” the company said on its website.

The change angered customers and sent shares spiraling lower, fueling a 7-day losing streak.

(Excerpt) Read more at seekingalpha.com ...


TOPICS: Business/Economy
KEYWORDS: budlight; crackerbarrel; dei; juliefelssmasino
Navigation: use the links below to view more comments.
first previous 1-2021-4041-50 next last
To: 1Old Pro

Oooohhh great idea!!! (Seriously!!!)


21 posted on 08/26/2025 10:33:09 AM PDT by Mr. K (no i think 10%consequence of repealing obamacare is worse than obamacare itself.)
[ Post Reply | Private Reply | To 14 | View Replies]

To: mmichaels1970
I took a look at their stock prices and I didn’t see anything all that drastic to begin with.

Look at the 5 year trend.

22 posted on 08/26/2025 10:33:17 AM PDT by 1Old Pro
[ Post Reply | Private Reply | To 20 | View Replies]

To: Morgana

I agree that they will fail if they don’t take his advice and alter course. Can they afford to lose the loyal customer base that admittedly is not enough to currently sustain them and hope that the new rebranding draws in so many more new customers that it wont matter in the overall? Doesn’t feel likely, does it?


23 posted on 08/26/2025 10:33:32 AM PDT by desertsolitaire (hite sea. My grandfather shouted warning to anyone who would listen that the Titanic was going to st)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 1Old Pro

Oooohhh great idea!!! (Seriously!!!)


24 posted on 08/26/2025 10:33:47 AM PDT by Mr. K (no i think 10%consequence of repealing obamacare is worse than obamacare itself.)
[ Post Reply | Private Reply | To 14 | View Replies]

To: Morgana

Black Rock is the biggest share holder for Cracker Barrel. Black Rock and Vanguard own the world. Look up any stock you know. Chances are Black Rock is at the top. See for yourself.
https://finance.yahoo.com/quote/CBRL/holders/


25 posted on 08/26/2025 10:33:53 AM PDT by Wilderness Conservative (Nature is the ultimate conservative)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Wilderness Conservative
Black Rock and Vanguard own the world

They are a cancer on society that operate from the shadows.

26 posted on 08/26/2025 10:35:32 AM PDT by libh8er
[ Post Reply | Private Reply | To 25 | View Replies]

To: Morgana

I expect the stock is getting a pump from DEI inspired buying. If so, it won’t last.


27 posted on 08/26/2025 10:35:42 AM PDT by hinckley buzzard ( Resist the narrative.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: philman_36
The queer network has had it out for Cracker Barrel for a long time. It WANTS it to go down in flames.

The founders of CB were Christians, which is why they made it family-friendly and non-alcoholic. Of course the alphabeters would consider it a worthy target for assimilation and destruction.

28 posted on 08/26/2025 10:39:46 AM PDT by chajin ("There is no other name under heaven given among people by which we must be saved." Acts 4:12)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Wilderness Conservative

Sometime back Delta Airlines announced they were partnering with a tech firm to ‘optimize’ revenue or whatever the term they used. Basically AI was going to look at a customer’s profile and history and determine to the best of its ability what the maximum the customer was willing to pay for that seat, and charge him that. This was price gouging taken to the next level. Instinctively I knew who were behind this. So I Googled Delta Airlines top investors and there were those two names again - Blackrock and Vanguarged. After Delta got a lot of blowback from customers they backtracked somewhat..saying they were misunderstood, blah blah.


29 posted on 08/26/2025 10:43:29 AM PDT by libh8er
[ Post Reply | Private Reply | To 25 | View Replies]

To: Morgana

Ditto


30 posted on 08/26/2025 10:45:52 AM PDT by piytar (Remember Ashli Babbitt, Rosanne Boyland, and Corey Comperatore!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Often, when a stock like this plunges, a bird of prey swoops in to take over the company, change management and then resell at a profit.

Trump seems to be enabling a vulture change.


31 posted on 08/26/2025 10:46:41 AM PDT by spintreebob
[ Post Reply | Private Reply | To 1 | View Replies]

To: libh8er

Same with McDonalds. They are pushing people to their app so they can price gouge more effectively. And look at who their top shareholders are.


32 posted on 08/26/2025 10:46:53 AM PDT by libh8er
[ Post Reply | Private Reply | To 29 | View Replies]

To: libh8er

Also Southwest Airlines..


33 posted on 08/26/2025 10:48:44 AM PDT by libh8er
[ Post Reply | Private Reply | To 32 | View Replies]

To: philman_36

Dead Columbia Prof. Cloward, and still-alive but ancient wife and fellow Columbia Prof. Piven, smiling broadly. Seeing what their ill-conceived “strategy” has wrought.


34 posted on 08/26/2025 10:48:53 AM PDT by one guy in new jersey
[ Post Reply | Private Reply | To 5 | View Replies]

To: escapefromboston
Has any company ever come out and admitted they made a mistake and won back public support ?

Cola Cola came the closest when they did New Coke, although that may have all just been a scam to hide the transition from real Coke to "Classic Coke" which was clearly a different product.

35 posted on 08/26/2025 10:55:01 AM PDT by PAR35
[ Post Reply | Private Reply | To 10 | View Replies]

To: Morgana

Institutions buyers trying to shore up the price is my guess


36 posted on 08/26/2025 10:57:05 AM PDT by Craftmore
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

The odd thing is that people are up in arms because of the change in their look. But my wife and I, former huge fans, lost interest about a year or so ago when we noticed a significant drop in the quality of their food.

We’re not boycotting them or anything. We just no longer think the quality of food is worth the price. Kinda like Little Ceasar’s Pizza.


37 posted on 08/26/2025 11:00:55 AM PDT by cuban leaf (2024 is going to be one for the history books, like 1939. And 2025 will be more so, like 1940-1945.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: escapefromboston
Has any company ever come out and admitted they made a mistake and won back public support ?

Coca Cola comes to mind.

38 posted on 08/26/2025 11:02:13 AM PDT by pfflier
[ Post Reply | Private Reply | To 10 | View Replies]

To: Morgana

The stockholders should revolt and fire that idiot CEO.


39 posted on 08/26/2025 11:20:32 AM PDT by The Great RJ
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Who’s buying how much stock...?

The buyer/s will tell the tale.


40 posted on 08/26/2025 11:21:45 AM PDT by mewzilla (Swing away, Mr. President, swing away! 🇺🇸 🏴󠁧󠁢󠁥󠁮󠁧󠁿)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-50 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson