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Posted on 08/23/2025 7:00:15 PM PDT by MinorityRepublican
If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to digest.
In fact, making “woke” an investing risk factor — in some cases as important as the direction of interest rates and inflation — seems so obvious that I hesitated to write this column. Recall Bud Light’s Dylan Mulvaney fiasco, or Target CEO Brian Cornell’s recent exit following his ill-fated obsession with DEI.
Wokeness is generally defined as subjecting the culture and business to left-wing dogma involving race, sex and viewing all things Americana as anathema. It simply doesn’t sell to mass audiences.
And yet companies keep going there. Corporate managers, it turns out, are a politically and socially tone-deaf bunch. They are lousy at reading the current mood of the country and its hatred of progressive indoctrination — whether in the classroom or when they simply want to enjoy a beer. Their advisers may be even worse.
That’s why shareholders must demand — whether it’s at annual meetings, on earnings calls or with testy phone calls to Investor Relations — that the C-suite extricate wokeness from corporate decision-making.
While it’s not mainstream, there are some savvy Wall Street types adding “woke risk” to their models, just not using that exact terminology.
(Excerpt) Read more at nypost.com ...
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This seems to be the formula:
1. buy controlling interest in a conservative patriotic or america 1st company.
2. install a woke/marxist ceo
3. destroy the company from within.
That Digital Underground wanna-be with big nose and glasses is not female. He has a tracheal bump.
True...around here their preferred spots are along interstate highways, usually adjacent to or in some sort of retail center. They don’t seem to stand alone, as it were.
I am not real sure what would be a MORE valuable use of such property than catering to the traveling public.
I’ve noticed that CBs often are within walking distance to chain hotels.
A woke CEO admitting to a mistake? Leftists do not admit to mistakes, they just double down on stupid and keep going.
Take the rat party as a whole, they’ve doubled down on stupid and if we are lucky will be nothing but a bad dream in a few years. They don’t know how to recover to being the party of JFK, and they don’t want to.
I’d say the same theory applies to this woke low life at Cracker Barrel. And to think she’s being paid a million dollars a year to do it.
I don’t see the problem with the new logo or lightening up the interior. But they need to keep the old country store motif also, otherwise, may as well go to Dennys or IHOP
I think it's horrible, but these investment companies don't care about culture or lifestyle or anything meaningful. Only the dollar makes sense to them and they've a science about the dollar.
**A woke CEO admitting to a mistake? Leftists do not admit to mistakes, they just double down on stupid and keep going.**
U R so right.
**Don’t forget Rastus, the Cream of Wheat chef.**
Oh man-you’re making me feel old.
I have to admit I don’t see what is so woke about it. They retained the same colors and font. It’s not like they have a rainbow logo now. I am so sick of rainbows, I don’t even call rainbows rainbows anymore. They are RAPs (refractive atmospheric phenomenon).
“Could they admit their mistake and go back to the old way?”
It sounds to me like that is their only way forward. That and fire her and hire a good ol’ boys to run things, or better yet, an ex military black guy.
Woke beef.
They removed the white cracker.
**fire her and hire a good ol’ boys to run things, or better yet, an ex military black guy.**
How about Sheriff Clark?
Didn’t the Sears CEO(?) steal the land the stores sat on and walked away with the money?
Agree it’s proof investment companies have spent to much time at McDonalds.
Wrong. It’s the brand.
Thanks
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