FLASHBACK: Cracker Barrel CEO says brand isn't relevant and needs a new plan. Here are 3 changes coming soon.

CBS News ^ | May 24, 2024 | Aimee Picchi

[MinorityRepublican]

Cracker Barrel has long been known for its combination of rustic charm and country dishes like biscuits and gravy. But its new CEO said that the old approach isn't working any longer — and she's planning some major changes.

"We're just not as relevant as we once were," Cracker Barrel CEO Julie Felss Masino said on a May 16 conference call to discuss her plans to update the restaurants.

Masino, a former Taco Bell executive who stepped into the role of Cracker Barrel CEO in August, said the company "has lost some of its shine" and needs a "transformation" to continue to appeal to its current customer base and draw new diners. Cracker Barrel's sales have flatlined, with revenue for its most recent quarter unchanged at $935.4 compared with a year earlier, while its stock has tumbled 40% so far in 2024.

Its challenges range the gamut from prices to menu options, she added, citing a recent in-house study that compares Cracker Barrel with its competitors, based on food, experience, value and convenience. To be sure, Cracker Barrel isn't alone in struggling to keep customers coming back, as other food chains have recently reported problems with convincing inflation-weary consumers to return. But the company notes other concerns.

"[W]e are not leading in any area," Masino said. "[T]he reality is we've lost some market share, especially at dinner."

The company is now planning to make several changes to help refresh the brand and bring back its customers.

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TOPICS: Business/Economy; Chit/Chat; Food; Weird Stuff
KEYWORDS: budlight; crackerbarrel; dei; firejuliemasino; girlboss; gowokegobroke; juliefelssmasino; juliemasino; lowertheprices

[Political Junkie Too]

-PJ

[paudio]

I don’t think where she graduated from matters, especially today where competence is more valued than degree, let alone which school they graduated from.
Elite school, public school, or even didn’t go to college like Charlie Kirk can produce productive people or WOKE people...

[Ann Archy]

NEVER HIRE A WOMAN TO BE IN CHARGE OF ANY COMPANY! EVER

[Ann Archy]

SHE’S DUMB ASS, KEvin .....or a LESBIAN.

[Ann Archy]

You forgot BUD LITE,

[llevrok]

That woman has no clue as to what she should be doing.

I am reminded of a hot dog cart owner.He had a great,great business with loyal customers. Business was good. Some days, a line 10 deep waits for his hot dogs. With hard work and a great product, he is able to save enough to send his son to college.

Junior goes off to university and takes a few business courses. When he comes home for Christmas, he tells his dad a recession is coming and he needs to cut his costs by cutting back on the onions.

Sales fall off a bit but dad listens again to his son who tells him to go to a less expensive mustard...a recession is coming

Sure enough, sales collapse and dad's 30 year successful business goes under

"I don't get it, son. I was doing so well all these years", laments the dad

The college son replies "See! I told you a recession was coming!"

[sten]

she doesn’t think the brand is relevant because it’s a restaurant founded in conservative thought.

a brand which looks favorably on the American past.

which is why she’s destroying it.

liberals detest America and it’s past.

[af_vet_1981]

That woman has no clue as to what she should be doing.

You could claim the same about Obama but that would not be true either. This is deliberate.

[scott7278]

I’m perfectly happy with their turnip greens with bits of ham in it. I never thought I would like them, but “Good Directions” was playing one day and I decided to go for it.

Now, I have to choose them as a side.

[Natty Bumppo@frontier.net]

If Cracker Barrel were to honestly portray their new corporate values, the logo would consist of Tampon Timmy, dressed as the Land O Lakes Indian, being bent over the barrel by Hunter Biden.

In some niche markets it would be Big Mike and Hellary making Bathhouse Barry airtight over the barrel.

[Aria]

Mary T. Barra General Motors 19 January 1, 2014
Gail K. Boudreaux Elevance Health 20 November 1, 2017
Jane Fraser Citigroup 21 February 1, 2021
Sarah London Centene 22 March 1, 2022
Priscilla Almodovar Fannie Mae 27 December 1, 2022
Carol B. Tomé United Parcel Service 45 June 1, 2020
Susan Patricia Griffith Progressive 62 July 1, 2016
Safra A. Catz Oracle 89 September 1, 2014
Thasunda Brown Duckett TIAA 96 May 1, 2021
Corie S. Barry Best Buy 100 June 1, 2019
Phebe N. Novakovic General Dynamics 104 January 1, 2013
Kathy J. Warden Northrop Grumman 109 January 1, 2019
Jennifer Rumsey Cummins 129 August 1, 2022
Lynn J. Good Duke Energy 148 July 1, 2013
Vicki A. Hollub Occidental Petroleum 149 April 1, 2016
Patricia K. Poppe PG&E 167 January 1, 2021
Heidi G. Petz Sherwin-Williams 176 January 1, 2024
Lisa T. Su Advanced Micro Devices 181 August 1, 2014
Christine A. Leahy CDW 189 January 1, 2019
Barbara Rentler Ross Stores 201 June 1, 2014
Jennifer A. Parmentier Parker-Hannifin 216 January 1, 2023
Maria Black Automatic Data Processing 228 January 1, 2023
Beth E. Ford Land O’Lakes 245 August 1, 2018
Kim Dang Kinder Morgan 268 August 1, 2023
Julie Sweet Accenture 280 January 1, 2023
Stephanie L. Ferris Fidelity National Information Services 288 January 1, 2023
Kathleen E. Johnson Lumen Technologies 292 November 1, 2022
Judith F. Marks Otis Worldwide 301 April 1, 2020
Penny Pennington Jones Financial (Edward Jones) 303 January 1, 2019
Lauren R. Hobart Dick’s Sporting Goods 313 February 1, 2021
Ariane Gorin Expedia 315 May 1, 2024
Lori D. Koch DuPont 327 June 1, 2024
Ellen G. Cooper Lincoln National 354 May 1, 2022
Michele G. Buck Hershey 361 March 1, 2017
Kathleen M. Mazzarella Graybar Electric 367 June 1, 2012
Joey Wat Yum China Holdings 368 March 1, 2018
Lori J. Ryerkerk Celanese 369 May 1, 2019
Reshma Kewalramani Vertex Pharmaceuticals 400 April 1, 2020
Teresa J. Rasmussen Thrivent Financial For Lutherans 405 October 1, 2018
Joanna Geraghty Jetblue Airways 413 February 1, 2024
Joyce A. Mullen Insight Enterprises 427 December 1, 2021
Kristin C. Peck Zoetis 445 January 1, 2020
Adaire Fox-Martin Equinix 456 June 1, 2024
Mary N. Dillon Foot Locker 458 September 1, 2022
Jennifer M. Johnson Franklin Resources 468 February 1, 2020
Laura J. Alber Williams-Sonoma 474 May 1, 2010
Toni Townes-Whitley Science Applications International 479 October 1, 2023
Gina R. Boswell Bath & Body Works 481 December 1, 2022
Sheryl D. Palmer Taylor Morrison Home 483 November 1, 2012
Linda Rendle Clorox 485 September 1, 2020
Heather H. Lavallee Voya Financial 487 January 1, 2023

[alexander_busek]

Probably was already loosing losing money.

Not according to the excerpt:

Cracker Barrel's sales have flatlined, with revenue for its most recent quarter unchanged at $935.4 [sic!] compared with a year earlier, while its stock has tumbled 40% so far in 2024.

So: Stagnant, but not actually losing money.

Regards,

[rrrod]

https://guestrelations.crackerbarrel.com/s/contactsupport

Give this a try.

[Reeses]

An interesting property of bad decision makers is they will never revise their bad decisions, for to do so would be admitting incompetence, something a DEI imposter cannot afford to do. The bigger the mistake, the more stubborn they get. Compare to Donald Trump, who changes his decisions at the drop of a hat when new information develops. Leftists claim Trump has a big ego, but actually he’s abnormally humble when it comes to revising his decisions quickly if they start to go sideways.

[libh8er]

Anytime a company does something outrageously woke or comes up with a novel way of screwing customers, do a Google search on who their top investors are. One name always shows up on top : Blackrock. Vivek Ramaswamy wrote a book about it (Woke Inc. )

[Lockbox]

She wants to grow the company and does not understand that it’s potential customer base is maximized. Not going to get Libs eating there!

[AndyJackson]

We are talking about Secretary of Defense level management capability here, maybe even future dem president material.

[ProtectOurFreedom]

“We want to get rid of the fratty boy image” in so many words.

[Paul R.]

As much as most everything costs, she should be thrilled sales have not tanked. Eating out is particularly expensive, and I always took Dave Ramsey’s advice. My wife, not so much.

In any event, most restaurant food is not that good for you, and I can make better at home (usually)...

[Bernard]

I thought the Crqcker part of the name referred to the contents of the barrel, not the old guy (Uncle Herschel).

Anyway, maybe an endorsement by a rising young country music star would help. You know, Beyonce.