Posted on 08/22/2025 4:57:21 PM PDT by E. Pluribus Unum
NORCROSS, GA — Following the public relations disaster Cracker Barrel experienced this week after it introduced its new logo, popular restaurant chain Waffle House unveiled a successful strategy of just keeping everything the same forever.
The 24-hour breakfast chain sought to avoid the same backlash Cracker Barrel suffered by simply not ever changing any of its branding, products, or decor, and instead maintaining everything exactly as it has been since 1955.
"We're never going to be different," said Waffle House CEO Joe Rogers III. "Other restaurants may feel pressure to change the way they look, come up with new logos, or occasionally wipe crumbs and grease off the tables, but at Waffle House, we pledge that our customers will never have to deal with that type of jarring change."
While many popular brands have fallen to the temptation to update their looks and products to keep pace with the modern world, Waffle House expressed its commitment to providing the same environment and services that its customers have always known. "There's no reason to try to reinvent the wheel here," Rogers continued. "We know what we are. Our customers know what we are. When you want to eat a stack of pancakes, a pile of bacon, and some grits at 2 A.M. while watching a live fight between some transients who wandered over from the truck stop, Waffle House has been — and always will be — the place to go."
At publishing time, Waffle House had issued a follow-up statement promising that even the oil used in the fryers of its locations would never, ever be changed.
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“Waffle House. We will never waffle!”
Yes! They didn’t push masks during Covid, and when everyone else was moving to thick, spongy Belgian style waffles, Waffle House was where you could reliably get a thin, American style waffle.
Unfortunately, the coffee is just as mediocre as ever, while most other places have upgraded.
If it ain’t broke, don’t fix it.
Well, they could use real butter instead of that hydrogenated margarine...
LOL! Darn right there’s no wafflin’ at the Waffle House!
Breakfast with a steamin’ mugova ‘Merica!
Kevlar menus...
Yeah.
We, of the original AI, would like to thank our WH for being true to what we love.
-PJ
Come for the waffles, stay for the 3 AM ghettopottamus fights!
“””Come for the waffles, stay for the 3 AM ghettopottamus fights!””””
Waffle House could make a lot of money if they put those on pay per view.
That is funny but I have always liked Waffle House and, mostly, for those exact reasons.
I love their coffee!! Is it a medium roast or something? I think it’s great.
“When you want to eat a stack of pancakes, a pile of bacon, and some grits at 2 A.M. while watching a live fight between some transients who wandered over from the truck stop, Waffle House has been — and always will be — the place to go.”
And the salsa they use comes from San Antonio, from Van De Walle Farms (now sold under the HEB brand).
Thank goodness!
Although we have to cross the Chesapeake Bay Bridge and drive about an hour north to visit our favorite Waffle House for a late breakfast...
https://www.youtube.com/watch?v=yxUO_tWibIs
The Fat Electrician - Waffle House is the Roman Coliseum of The South.
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