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Grown-ups are buying more toys than preschoolers — to the tune of $1 billion
The New York Post ^ | March 30, 2025 | Raquel Laneri

Posted on 04/05/2025 7:31:52 AM PDT by Towed_Jumper

Bob Friedland’s home in Little Falls, NJ, is filled with Lego. Lego flowers adorn his dining room table. A Lego reproduction of Van Gogh’s “Starry Night” hangs in his office. He has 10 Lego city skylines scattered throughout his abode (one for every town he’s visited). On Halloween, he strings lights on his Lego “Nightmare Before Christmas” set and displays it at the bay window at the front of his house.

“I had to move out of my condo and into a house to find a place to put them all,” Friedland, 50, told The Post.

Friedland has worked in the toy industry as a marketer for decades, but he only began seriously playing with Lego in 2020.

Like many adults stuck at home during the Coronavirus pandemic that spring, Friedland found himself alone and anxious. He remembered how playing with the snappable plastic building blocks had brought him joy as a child. So he bought a 1,000-piece Lego “Voltron” set — based on the 1980s cartoon. And then bought another, and another. He’s completed at least 50 sets since, re-creating everything from a bonsai plant to the set of Jerry’s apartment on “Seinfeld.”

“They’re a stress reliever,” Friedland said. “They don’t fall apart, you can put them on a shelf and look at them and they give you fun, good memories.”

Friedland isn’t the only grown-up embracing their inner child. What started as a pandemic pastime has exploded into a phenomenon, with companies such as MGA Entertainment, Hasbro and Lego pumping out products targeted to these so-called “kidults”: miniature fake food, limited-edition Formula 1 figurines and intricate building sets.

(Excerpt) Read more at nypost.com ...


TOPICS: Society
KEYWORDS: adults; toys
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Some might call this trend "nostalgia" but "arrested development" also comes to mind.

I realize it's Saturday morning and many of us will be watching Bugs Bunny cartoons but would appreciate your comments between the commercials for Tang and Cocoa Puffs. ;>)

1 posted on 04/05/2025 7:31:52 AM PDT by Towed_Jumper
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To: Towed_Jumper

https://youtu.be/BpYds-e0p8o?feature=shared

An episode of The Saint involving boys and toys.


2 posted on 04/05/2025 7:35:02 AM PDT by wally_bert (I cannot be sured for certain, but in my personal opinion I am certain that I am not sure..)
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To: Towed_Jumper

My friends we are living in a man’s world. We invent things and the more expensive toys were invented with us in mind. Think computers. Think viagra.


3 posted on 04/05/2025 7:35:27 AM PDT by DIRTYSECRET
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To: Towed_Jumper

4 posted on 04/05/2025 7:35:51 AM PDT by BenLurkin (The above is not a statement of fact. It is opinion or satire. Or both.)
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To: Towed_Jumper
No to Cocoa Puffs. Go with Frosted Sugar Bombs. They taste better and have Red dye #42.
Also no to Bugs Bunny. Foghorn Leghorn is more enlightening and stimulates the brain.

I don't do any of that stuff.

5 posted on 04/05/2025 7:37:52 AM PDT by BipolarBob (After my drug test, they either said "Urine Trouble" or You're in trouble". )
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To: DIRTYSECRET
We invent things and the more expensive toys were invented with us in mind. Think computers. Think viagra.

Ain't life grand?

6 posted on 04/05/2025 7:38:56 AM PDT by BipolarBob (After my drug test, they either said "Urine Trouble" or You're in trouble". )
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To: DIRTYSECRET

Think Large Hadron Collider.........


7 posted on 04/05/2025 7:40:42 AM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Towed_Jumper

Legos are a 3d puzzle. If someone has the disposable income to buy the big complicated sets and are not neglecting their work or family responsibilities, I’m not going to mock or judge someone who enjoys putting them together.


8 posted on 04/05/2025 7:41:08 AM PDT by pburiak (You really think we can vote our way out of this? That's so cute...)
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To: Towed_Jumper

there are more manly hobbies like 49 willys jeeps.


9 posted on 04/05/2025 7:42:13 AM PDT by PeterPrinciple (Thinking Caps are no longer being issued, but there must be a warehouse full of them somewhere)
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To: Towed_Jumper

I wish I still had a lot of my childhood toys, like my collection of real steel Tonka trucks.


10 posted on 04/05/2025 7:43:02 AM PDT by HartleyMBaldwin
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To: Towed_Jumper

Should grown-ups really be buying preschoolers?

(Or, have preschoolers become avid shoppers?)


11 posted on 04/05/2025 7:43:06 AM PDT by 9YearLurker
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To: Towed_Jumper

Old Bugs Bunny cartoons have more genuine entertainment value than a lot of things out of Hollywood these days.

I won’t argue the arrested development point. I think there is some merit to it. I also think millions of folks were “fledged” too soon (early exposure to grown-up forms of entertainment and situations) and missed, for whatever reason, the joy and fun of being a kid.

Or perhaps, in a society where things become ever more complex, folks like to reach back to simpler pleasures and pastimes.


12 posted on 04/05/2025 7:43:45 AM PDT by BradyLS (DO NOT FEED THE BEARS!)
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To: pburiak

13 posted on 04/05/2025 7:46:31 AM PDT by In_Iowa_not_from
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To: Towed_Jumper
I realize it's Saturday morning and many of us will be watching Bugs Bunny cartoons

What channel is Bugs Bunny on?

14 posted on 04/05/2025 7:47:34 AM PDT by libertylover (Our biggest problem, by far, is that almost all of big media is AGENDA-DRIVEN, not-truth driven.)
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To: Towed_Jumper
Ah, toys.

But adults can be most serious.... An example fro Germany

Miniatur Wunderland, Hamburg, Germany ADULT toy railroad enthusiasts in Germany
The New York Post ends with "The conclusion: We could all use a little more play in our adult lives."
15 posted on 04/05/2025 7:50:50 AM PDT by Worldtraveler once upon a time (Degrow government)
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To: Towed_Jumper

Most of these high end legos and action figures are high quality and are meant to be adult display pieces, model kits without the building steps


16 posted on 04/05/2025 7:53:03 AM PDT by lovingliberty1965
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To: Towed_Jumper
Bob screams just like the rest of us.


17 posted on 04/05/2025 7:53:05 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: 9YearLurker

“Grown-ups are buying more toys than preschoolers”.
Maybe because a majority of preschoolers don’t have good credit.


18 posted on 04/05/2025 7:54:38 AM PDT by GMThrust
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To: Towed_Jumper

Pre-schoolers buy nothing, so this is not news at all. What it is really telling us, is that people are having less children than in past generations. That is unattainable for the future of this nation.


19 posted on 04/05/2025 7:57:17 AM PDT by Robert DeLong
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To: PeterPrinciple
there are more manly hobbies like 49 willys jeeps.

You can buy a "Jeep in a Crate" (made in the Philippines), for around $15K.

Check these out:

https://www.youtube.com/watch?v=q1ya-aUYGtw

How Philippines is Still Able to Produce WW2 Willys Jeep Parts

https://www.youtube.com/watch?v=LhJ4-ZKYas0

20 posted on 04/05/2025 7:57:19 AM PDT by Towed_Jumper (Please remain seated until your civilization comes to a complete stop.)
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