Facebook, Google, et al., And DEI: Let's Not Forget Their Insufferable Sanctimony

A few days ago, Google announced that it had abandoned its targets for “diversity, equity and inclusion” for its workforce. Here is the February 5 New York Times article covering the announcement. According to the Times, Google attributed the change of policy to its need “as a federal contractor . . . to comply with President Trump’s executive orders opposing diversity, equity and inclusion policies.” Google’s announcement came about a month after Facebook parent Meta had (formally) made the same change of policy. (See CNBC’s January 10 piece here covering the Meta announcement.). Google and Facebook are now two leaders in what has become a full-on parade of corporate giants making the same sudden 180 degree reversal of what had previously been broadcast as fundamental corporate policy. Among others in this group are Amazon, Goldman Sachs, McDonald’s, and even Disney.

Was the commitment to DEI of Corporate America, and particularly of the tech giants, really this shallow, that they would all reverse course completely and suddenly and in unison and without a peep of objection?

The truth is that these companies are all breathing a huge sigh of relief at having finally been let off the DEI hook. Their DEI promises were always a ludicrous fantasy. And they were all quickly running into an impossible situation where the promises they had made could not be continued.

Meanwhile DEI had become an increasingly militant and desperate racial spoils regime. As further progress toward its goals became less and less possible, maintaining the regime inevitably required ever more enforced agreement and silencing of dissent. The end of this mess is something we should all welcome. And I do welcome its end, which I certainly hope is permanent.

But I can’t just let the whole thing go as if it had never happened. We have all been subjected to a decade and more of insufferable moral preening from these people claiming to be our betters. Before moving on, it is appropriate to remind ourselves — and them — of some of the endless sanctimony, and of the hypocrisy that it covered.

I previously had two posts — this one in June 2020, and this one in September 2021 — reporting on the DEI promises of the big tech firms. The 2020 post provided some of the history:

[I]n the Spring of 2014, Jesse Jackson made the rounds of the annual meetings of many of the [big tech] companies; and suddenly the dominoes all quickly fell. Essentially all of these companies began releasing annual “diversity reports” starting in mid-2014.

And thus, starting in 2014, we have annual versions of these “diversity reports” for each of the tech giants. For today, let’s focus on Facebook and Google.

Facebook’s initial Report in 2014, “Building a More Diverse Facebook,” was not a long document, just a few pages. But it began with the obligatory moral sanctimony:

At Facebook, diversity is essential to achieving our mission. We build products to connect the world, and this means we need a team that understands and reflects many different communities, backgrounds and cultures. Research also shows that diverse teams are better at solving complex problems and enjoy more dynamic workplaces. So at Facebook we’re serious about building a workplace that reflects a broad range of experience, thought, geography, age, background, gender, sexual orientation, language, culture and many other characteristics.

So OK, what was the percentage of blacks in the tech portion of the workforce? From a chart toward the end of the document, the figure is (drumroll!!!) 1%.

Fast forward seven years to 2021. Here is now the eighth version of Facebook’s Report. The sanctimony of course continues. Example:

Connecting the world takes people with different backgrounds and points of view to build products that work better for everyone. This means building a workforce that reflects the diversity of the people we serve.

And the percent of black workers in tech? Again, you will need to go to a chart at the end of the document. The answer is: 2.1%.

The 2022 version of the Facebook diversity Report seems to be suddenly reduced in size. Might that indicate that something is going on? Looking through the charts at the end, we find that the percent of black workers in the tech area is now up to all of 2.4%.

In 2023, as you may recall, Facebook underwent a first-time downsizing. According to StockAnalysis.com, total employment at Meta Platforms, Inc. went from 86,482 on December 31, 2022 to 67,317 on December 31, 2023. If this was like all other corporate downsizings, they obviously looked to eliminate first the unproductive employees and make-work jobs.

And suddenly, I can’t find any more annual diversity reports for Facebook for 2023 and 2024! If any reader can find them, kindly provide a link. Although Facebook only formally announced the end to its DEI regime in January 2025, it could well be that they had quietly and surreptitiously begun burying it a couple of years ago. Perhaps you are now starting to understand why Mark Zuckerberg was so quick to join President Trump in calling an end to the DEI regime.

Over at Google, they at least continued the diversity reports, and in the same format, through 2024 (although I would not expect to see another for 2025). There is plenty of swearing allegiance and loyalty to the woke DEI project. As a random example, this is from the intro to the 2020 Report:

Google has made progress in several areas of hiring and retaining talented professionals from underrepresented groups. We also continued our work to understand the identities, intersectionalities, and experiences of Googlers worldwide. More broadly, we made a wide array of investments to strengthen the diverse communities both within and outside Google. Looking forward, we will continue to use data-informed efforts to support diversity, equity and inclusion as we grow and scale . . . .

Google’s 2024 Report helpfully includes charts that track changes in the data by year since the initial Report in 2014. To find how the percent of black workers in tech jobs has changed over the years, you will need to go to a chart deeply buried on page 78 of the document. The answer is that that percent has gone from 1.5% in 2014 to 4.2% in 2024.

Back in my September 2021 post linked above, I referred to my own efforts over many years at a large law firm to help recruit, hire and retain increasing numbers of blacks and other minorities. My comment was that this was a “difficult, long-term and often frustrating process.” Google, Facebook and their brethren thought they were a lot smarter and better than the rest of us. Well, welcome to the real world.

“The truth is that these companies are all breathing a huge sigh of relief at having finally been let off the DEI hook.”

It’s hard for us to understand just how deep the rot is, so it’s easy to attack it when we see it on the surface.

What we DO NOT know is just what kinds of ‘informal pressure’, including threats, was applied to the leaders of these companies under EVERY US president (including Trump 1.0, as they likely knew not to tell him).

I’m not a bit surprised as VERY FEW company leaders (maybe Ben and Jerry’s, but that’s about it) would simply sign off on a request from below to spend $25M on DEI contracts. These are businessmen who know that their bonuses depend on PROFIT, and they certainly understand that throwing money into in programs that only divide up their workers (DEI, of course), will hurt their bottom line. They are also primarily White people, with families...no way they’d be into that crap.

So the threats must have been VICIOUS from the Biden people and those before Biden.

>>A few days ago, Google announced that it had abandoned its targets for “diversity, equity and inclusion” for its workforce.

Has Google apologized to James Demore yet?

The James Damore incident is what made me work to deGoogle my life. In 2017.

Here is a recap at Wikipedia, which I’m sure puts as Leftist a slant on it as possible.

https://en.wikipedia.org/wiki/Google‘s_Ideological_Echo_Chamber

I had already noticed that Google’s search result had gotten pretty crappy. I was better off for removing them as the default search engine on every browser on every device in the household.

Yeah, I know, Reddit, but this is useful.

https://old.reddit.com/r/degoogle/

Remember, these people hate you. DeGoogle your life.

There will always be the grifters and rabble-rousers out there, but I think a good number of people are now seeing them for who they are. Read that over 40% of the black male vote went to Trump. I think we have all, collectively, had just about enough. As the lifting of veil continues, more will see the truth.

DEI's dead. Any company that chooses to go with unmotivated and incompetent employees will lose to a company that goes with the best, brightest and most motivated.

One of the beauties of Capitalism is it allows people to work at the level they're comfortable with. A person can work above, at or below their skill levle and lead a good life. Pretending men can be women or pretenting incompetent unmotivated people can be super achievers is nuts. There isn't enough 'competence' guilt in the world to change that fact... DEI's dead.

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