Posted on 12/19/2024 5:58:35 AM PST by Red Badger
The fast-food giant KFC will open a new restaurant Monday in Orlando, Florida, that focuses on sauces and aims to give its “finger lickin’ good” slogan a new twist, CNN reported Wednesday.
“Saucy,” the new restaurant, will feature 11 new dips and chicken tenders in a nod to its Gen Z customers seeking bolder flavors and boneless chicken, according to the report.
The sauces, to be served in flights of four, range from spicy, including a jalapeño pesto ranch and a creole honey mustard, to sweet, including teriyaki and Thai sweet and spicy.
Pictures of what appears to be the new restaurant have been circulating on social media, with its pink-themed façade, a unique departure from KFC’s well-known red and white motif.
“Building on this modernized ‘finger lickin’ good,’ we came up with a new vision, which is a lot of sauces, a lot of color and a lot of drinks,” KFC’s chief concept officer Christophe Poirer told CNN.
The new concept would be “specifically targeted to Gen Z,” as such customers find tenders easy to eat on the go and customizable in many ways, Poirer also told CNN.
Sabir Sami, CEO of KFC Global, and some other fast-food restaurant leaders also highlighted the industry’s focus on Gen Z at a September conference in Atlanta, Georgia. Restaurant brands must be socially responsible as consumers, “particularly Gen Z, continue to expect that the brands they engage with care about making meaningful and relevant impact in the communities they serve,” according to a press release published Sept. 19 announcing key points from the conference.
“This has long been a priority for KFC and we are proud to put this into action in our markets around the world,” the restaurant brand noted.
Industry players have been focused on sauces as a “key driver” of innovation in the industry, R.J. Hottovy, head of analytical research at Placer.ai, told CNN. Saucy should “help KFC modernize its brand and align with current industry trends,” Hottovy added.
Saucy’s menu will be slimmed down relative to its flagship brand but will feature new desserts, fruit-flavored drinks and sides.
KFC will launch the restaurant against the headwinds of several consecutive quarters of declines posted by its US outlets and its struggle against increasingly popular competitors, such as Wingstop and Raising Cane’s.
“Pictures of what appears to be the new restaurant have been circulating on social media, with its pink-themed façade”
It looks like a Victoria’s Secret.......and I ain’t even exaggerat
So ... no chicken livers?
I haven’t been to a KFC in at least 15 years.
The food was so bad that I have never gone back.
It would take a lot of sauce to make the food I tried to eat anything close to edible.
“Pictures of what appears to be the new restaurant have been circulating on social media, with its pink-themed façade”
It looks like a Victoria’s Secret.......and I ain’t even exaggerating.
I remember when Colonel Sanders was only a lieutenant......
Kentucky Fried Chicken had BBQ in the ‘70s. It wasn’t real BBQ of course, but it was tangy sweet and good for fast food. Wingstop is way over-priced. Raising Canes is unexceptional. If you want variety of sauces, get something from Firehouse Subs. It is a lazy way to compensate for unexceptional food.
Gotta cater to the gay, tranny, and pajama boy’s tastes.....
I don’t care how their “restaurants” look, the food has sucked for decades.
Yuck on the facade. Yuck on flights of sauce. What segment are they targeting?
For real?
He was worshiped like he was the Antichrist
SMH
If they drop the Colonel’s likeness from their stores and containers it will fail.
That’s the ‘Curse of the Colonel’.
When KFG was first sold to Pepsico, the contract included a requirement that Colonel Sander’s image would ALWAYS be associated with the product.
After several years, a new and younger group of corporate executive officers took over and they decided that the chain needed a ‘new look’ and discarded the Colonel’s image in favor of bright multi-colored packaging and advertisements that featured young people enjoying the foods.
KFC almost went bankrupt.
Then, somebody either remembered the clause in the contract or the lawyers did their job, and the Colonel’s image was restored to it’s previous prominence.
KFC’s financial position recovered and has been doing well ever since.
If this new restaurant does not use the Colonel’s image in it’s rightful place, the venture will fail............
My mid aged insides can not tolerate today's kind of KFC. Was certainly better back when the Colonel did ads like these.
It is a lazy way to compensate for unexceptional food.
—
This was my thought. Chicken should taste good WITHOUT sauce.
I’m a gizzard aficionado...............
““Pictures of what appears to be the new restaurant have been circulating on social media, with its pink-themed façade””
Sounds like they’re marketing to the male workers at Disney.
Amen. I have not purchased food for me, but have been with my wife numerous times to get something for her. EVERY experience has been a bad one. Just a few fond memories:
-Racist workers at Pigeon Forge who refused to acknowledge white customers in line but kept helping black customers who walked in. We eventually walked out in disgust.
-Being asked to “pull ahead” and wait nearly 20 minutes, while idling my large vehicle, for the 8 workers inside (with no other customers) to produce a bowl of mashed potatoes. They forgot about us until I walked in. Of course, they then left off the gravy and forgot to put a spoon in the bag.
-Every time I’ve stepped foot in the restaurant, the grease on the floor was enough to make you slip.
-No visual display at drive through lines. Only an angry voice through the speaker asking “What you want!?”
-She likes the “famous bowls.” They typically put a paltry amount of cheese on them, which they usually fail to melt— either through carelessness or due to the fact the potatoes are not warm enough to melt the cheese.
-Waiting in the drive through for what feels like an eternity, only to eventually see the staff handing what looks like 12 buckets of chicken to the SUV 2 cars ahead.
I remember when his competition was MINNIE PEARL’S FRIED CHICKEN!
https://thumbs.worthpoint.com/zoom/images1/1/1212/16/1969-1971-vintage-minnie-pearl-fried_1_f9b2302208fcfbbe4e4d67ac6f5f416c.jpg
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