“Pictures of what appears to be the new restaurant have been circulating on social media, with its pink-themed façade”
It looks like a Victoria’s Secret.......and I ain’t even exaggerat
Yuck on the facade. Yuck on flights of sauce. What segment are they targeting?
If they drop the Colonel’s likeness from their stores and containers it will fail.
That’s the ‘Curse of the Colonel’.
When KFG was first sold to Pepsico, the contract included a requirement that Colonel Sander’s image would ALWAYS be associated with the product.
After several years, a new and younger group of corporate executive officers took over and they decided that the chain needed a ‘new look’ and discarded the Colonel’s image in favor of bright multi-colored packaging and advertisements that featured young people enjoying the foods.
KFC almost went bankrupt.
Then, somebody either remembered the clause in the contract or the lawyers did their job, and the Colonel’s image was restored to it’s previous prominence.
KFC’s financial position recovered and has been doing well ever since.
If this new restaurant does not use the Colonel’s image in it’s rightful place, the venture will fail............
““Pictures of what appears to be the new restaurant have been circulating on social media, with its pink-themed façade””
Sounds like they’re marketing to the male workers at Disney.
I was thinking Wacky Races, drive-thru..
Baby food for snowflakes.
That said, the local KFC is excrable and poorly run.
You are right! It looks just like that.