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MSNBC's Joy Reid loses roughly half her viewers since the election, primetime hosts also struggle
Fox News via MSN ^ | 12/06/24 | Joseph A. Wulfsohn

Posted on 12/08/2024 5:18:46 AM PST by Libloather

MSNBC host Joy Reid and her primetime colleagues have faced a brutal decline in viewership since the election.

"The ReidOut" has shed 47% of its total audience, averaging just 759,000 viewers after averaging 1.4 million viewers throughout 2024 leading up to Election Day, according to Nielsen Media Research.

Reid lost even more viewers among the advertiser-coveted demographic ages 25-54, losing a whopping 52% of them, now averaging only 76,000 key demo viewers.

Reid's MSNBC primetime colleagues have also suffered devastating losses in viewership over the past month. The network's primetime lineup has lost a whopping 53% in total viewers, averaging at 621,000, and an astonishing 61% of viewers in the key demo, averaging 57,000.

MSNBC's biggest star, Rachel Maddow, who is only on-air Mondays, went from averaging 2.4 million total viewers leading up to the election to averaging just 1.4 million, a 43% drop. Her viewership drop among viewers in the key demo is more drastic, having lost 56% of them, averaging 103,000. Maddow is MSNBC's only primetime host to maintain six-digit viewership in the key demo.

"All In" host Chris Hayes also lost 56% of his key demo viewers in the 8 p.m. ET timeslot, averaging only 73,000 after he averaged 166,000 before the election. Hayes has shed over half of his total viewers, going from 1.5 million to just 728,000.

MSNBC's Alex Wagner, who fills Maddow's 9 p.m. ET time slot Tuesday through Friday, also lost more than half of her total viewers, averaging just 660,000 since the election and shedding nearly half of her key demo viewers, averaging 72,000.

"Last Word" host Lawrence O'Donnell also took a hit with his audience, averaging just 930,000 total viewers since the election and 78,000 in the key demo, losing more than 40% in each metric.

(Excerpt) Read more at msn.com ...


TOPICS: Business/Economy; Conspiracy; History; TV/Movies
KEYWORDS: election; msnbc; reid; struggle
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To: Ann Archy

Exactly. Who in their right mind would watch a liar like her, and what sane company would ever sponsor that hateful racist?


21 posted on 12/08/2024 6:12:15 AM PST by volare737 (Diversity is something to be overcome, not celebrated.)
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To: Libloather

Does this mean that Don Lemon thinks that she is past her prime? Seriously, any list of MSNBC viewers should be cross-referenced to FOID holders and any matches put on a watch list. Just proactive avoidance of mass shootings.


22 posted on 12/08/2024 6:15:30 AM PST by Bernard ("Liberal Intellectual Incest". Goes along with employment in the Poverty-Industrial Complex.)
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To: CatOwner
...they are supported by money coming from leftist sources with very deep pockets...

Dig, not even that deep, and you find those pockets are unwillingly filled by taxpayers.

23 posted on 12/08/2024 6:23:16 AM PST by T.B. Yoits
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To: mewzilla

Wanna bet the demos are even worse than the ratings...


24 posted on 12/08/2024 6:25:08 AM PST by mewzilla (Swing away, Mr. President, swing away!)
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To: Libloather

Dats Rassis!


25 posted on 12/08/2024 6:34:13 AM PST by bray (It's not racist to be racist against races the DNC hates.)
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To: Libloather

So now she only has 7 ??


26 posted on 12/08/2024 6:38:58 AM PST by SMARTY (In politics, stupidity is not a handicap. Napoleon Bonaparte I)
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To: volare737

what sane company would ever sponsor that hateful racist?

Ones with the same view point and a need to sell remember what is advertised the most is selling the least.


27 posted on 12/08/2024 7:10:28 AM PST by Vaduz
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To: mewzilla

“Fair weather fans.”

Her show and the other mainstream shows had long ago turned into nothing more than an arm of the democrat presidential campaign.

The democrat presidential campaign was nothing more than hate Trump. What are they talking about now?

This woman, the Scarboroughs, the View, these people were all in. Any smart one of this crowd would have bout and paid for some good real estate, saved a stash to pay for its tax and upkeep for 30 years, planned for expenses, transportation for that time period and left their contract or figured out what to talk about for the next couple of years before the contract is up, and with all that TDS that won’t be easy

Because it’s over.

No one speculates over the chat between n the Scarborough couple and Trump

Was running an arm of the democratic presidential campaign legal in the law and order world were about to re enter?


28 posted on 12/08/2024 7:29:34 AM PST by stanne
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To: ProtectOurFreedom

“ How many businesses can shed two-thirds of their primary target audience and NOT reorganize, downsize, fire execs, and really shake things up? Why don’t these media companies do that?”

Good question. What do you think the answer is


29 posted on 12/08/2024 7:31:13 AM PST by stanne
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To: Libloather

I’m sure it’s the result of racism and sexism.


30 posted on 12/08/2024 7:33:02 AM PST by FrankRizzo890
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To: Lazamataz

50 percent is normal? Reference?


31 posted on 12/08/2024 7:35:05 AM PST by dp0622 (Tried a coup, a fake tax story, tramp slander, Russia nonsense, impeachment and a virus. They lost.)
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To: Señor Presidente

“ “now averaging only 76,000 key demo viewers.”

Joe Rogan had over 40 million for his Trump interview Brett Baier had 8 million for Kamala interview

Tim Dillon averages 500 k I think. Maybe people haven’t heard of him, but he’s talking about the topics of the day, neither hating on anyone nor being a fan boy and he has the same audience size as some of the nightly CNN shows

The view is like 2 million

That’s the same as pre election Rachel Maddow if I’m not mistaken

Pre election these people were not doing well. They’ve imploded now

The “mainstream” moniker for this media is a joke


32 posted on 12/08/2024 7:38:11 AM PST by stanne
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To: stanne

They remind me of the many small business owners we’ve read about who would rather burn their businesses down rather than saying “we welcome everybody here.”


33 posted on 12/08/2024 7:40:46 AM PST by ProtectOurFreedom (“Facts can be ignored, but their consequences cannot be escaped” -- Thomas Sowell)
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To: ProtectOurFreedom

They’re similar to small businesses in that way- self destructing rather than give up hate and bigotry but these media companies are run and owned by people who have so much dough their losses don’t bury them


34 posted on 12/08/2024 7:43:53 AM PST by stanne
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To: stanne

They can sustain those losses only so long, though. We’ve seen encouraging changes at the LA Times and WaPo.


35 posted on 12/08/2024 7:48:05 AM PST by ProtectOurFreedom (“Facts can be ignored, but their consequences cannot be escaped” -- Thomas Sowell)
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To: dp0622

No reference, just observation over the years. After elections, viewership drops quite a bit, on all the political channels. 50% is definitely high, though.


36 posted on 12/08/2024 7:57:03 AM PST by Lazamataz (The BEST birthday present I ever got WAS DONALD TRUMP WINNING IN 2024!!!)
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To: ProtectOurFreedom

Those losses will not be sustained. I didn’t say they wouldn’t. The small businesses clinging to hate in the example do close down. This crap is going to shut down which is why I said the perpetrators ought to secure affordable real estate. They’re about to retire


37 posted on 12/08/2024 8:06:46 AM PST by stanne
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To: Does so

AWWWWWWWWWWWWWWWWWWWWWW !!


38 posted on 12/08/2024 9:39:19 AM PST by ridesthemiles (not giving up on TRUMP---EVER)
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To: ProtectOurFreedom
How many businesses can shed two-thirds of their primary target audience and NOT reorganize, downsize, fire execs, and really shake things up? Why don’t these media companies do that?

Some publishers and owners are waking up to the hard truth: letting the monkey's run the zoo isn't working... (Think LA Times... Washington Post)

39 posted on 12/08/2024 9:46:28 AM PST by GOPJ (Should a 30 year old man self-identified as being ten, be allowed to play little league baseball?)
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To: Libloather

I tried to watch a video of an interview she was doing with a Republican woman. Joy would ask a question, then drown out the woman’s reply with her usual leftist propaganda. Then she would deride the woman for not answering the question. I don’t understand why anyone would agree to be a “guest” on her show, the woman never shuts her mouth.


40 posted on 12/08/2024 10:59:07 AM PST by Wiser now (Socialism does not eliminate poverty, it guarantees it.)
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