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MSNBC's Joy Reid loses roughly half her viewers since the election, primetime hosts also struggle
Fox News via MSN ^ | 12/06/24 | Joseph A. Wulfsohn

Posted on 12/08/2024 5:18:46 AM PST by Libloather

MSNBC host Joy Reid and her primetime colleagues have faced a brutal decline in viewership since the election.

"The ReidOut" has shed 47% of its total audience, averaging just 759,000 viewers after averaging 1.4 million viewers throughout 2024 leading up to Election Day, according to Nielsen Media Research.

Reid lost even more viewers among the advertiser-coveted demographic ages 25-54, losing a whopping 52% of them, now averaging only 76,000 key demo viewers.

Reid's MSNBC primetime colleagues have also suffered devastating losses in viewership over the past month. The network's primetime lineup has lost a whopping 53% in total viewers, averaging at 621,000, and an astonishing 61% of viewers in the key demo, averaging 57,000.

MSNBC's biggest star, Rachel Maddow, who is only on-air Mondays, went from averaging 2.4 million total viewers leading up to the election to averaging just 1.4 million, a 43% drop. Her viewership drop among viewers in the key demo is more drastic, having lost 56% of them, averaging 103,000. Maddow is MSNBC's only primetime host to maintain six-digit viewership in the key demo.

"All In" host Chris Hayes also lost 56% of his key demo viewers in the 8 p.m. ET timeslot, averaging only 73,000 after he averaged 166,000 before the election. Hayes has shed over half of his total viewers, going from 1.5 million to just 728,000.

MSNBC's Alex Wagner, who fills Maddow's 9 p.m. ET time slot Tuesday through Friday, also lost more than half of her total viewers, averaging just 660,000 since the election and shedding nearly half of her key demo viewers, averaging 72,000.

"Last Word" host Lawrence O'Donnell also took a hit with his audience, averaging just 930,000 total viewers since the election and 78,000 in the key demo, losing more than 40% in each metric.

(Excerpt) Read more at msn.com ...


TOPICS: Business/Economy; Conspiracy; History; TV/Movies
KEYWORDS: election; msnbc; reid; struggle
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Simply horrible.
1 posted on 12/08/2024 5:18:46 AM PST by Libloather
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To: Libloather

That’s a shame...


2 posted on 12/08/2024 5:22:15 AM PST by Does so (♭♫♪ yes we are able, our spirits are thine♫♬♪...🇺🇦...Dem☭¢rat...≣)
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To: Libloather

If the News Business were a “business” they would switch and move in a right-wing pro-America direction. But it isn’t a business. They don’t really care about viewership and revenue. It’s CIA propaganda, and they will not give up The Narrative con. They will keep doing the thing that does not work.


3 posted on 12/08/2024 5:23:17 AM PST by ClearCase_guy
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To: Libloather

All that’s left are their fellow pissed off TDS viewers that watch simply because they agree and need to commiserate.


4 posted on 12/08/2024 5:23:28 AM PST by albie (U)
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To: Libloather

Fair weather fans.

How apropos.


5 posted on 12/08/2024 5:24:08 AM PST by mewzilla (Swing away, Mr. President, swing away!)
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To: Libloather

🤣🤣🤣🤣🤣🤣


6 posted on 12/08/2024 5:24:40 AM PST by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!)
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To: Libloather

How many businesses can shed two-thirds of their primary target audience and NOT reorganize, downsize, fire execs, and really shake things up? Why don’t these media companies do that?

It’s the classic marketing situation: “did anybody ask the dogs if they like the dog food?”


7 posted on 12/08/2024 5:26:22 AM PST by ProtectOurFreedom (“Facts can be ignored, but their consequences cannot be escaped” -- Thomas Sowell)
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To: Libloather

This is normal after an election.

However, as one poster noted, with the CIA’s Operation Mockingbird so long ago, the news business parrots the CIA narrative. This was a good thing when the CIA was anti-communist. But now, the CIA has been captured by leftists and the Globalist Elite, and broadcasts that garbage instead.


8 posted on 12/08/2024 5:30:05 AM PST by Lazamataz (The BEST birthday present I ever got WAS DONALD TRUMP WINNING IN 2024!!!)
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To: ClearCase_guy

They can also attribute the loss of viewers to post election lack of interest. The election is over and a lot are no longer paying attention. I think they can point to that and say no need to panic.


9 posted on 12/08/2024 5:30:23 AM PST by xp38
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To: Libloather

“now averaging only 76,000 key demo viewers.”

Still 76,000 too many.


10 posted on 12/08/2024 5:35:04 AM PST by Señor Presidente (Tyranny deserves insurrection)
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To: xp38

Yes, and we see these same types of stories after every election.

It’s a pseudo-news story. A real one would be, “Racist Joy Reid fired from MSNBC. Can’t draw flies.”


11 posted on 12/08/2024 5:37:32 AM PST by Señor Presidente (Tyranny deserves insurrection)
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To: Señor Presidente

It should be 76 million.


12 posted on 12/08/2024 5:37:53 AM PST by No name given ( Anonymous is who you’ll know me as)
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To: Libloather

Well-paid propagandist’s viewership plummets.


13 posted on 12/08/2024 5:40:44 AM PST by PGalt (Past Peak Civilization?)
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To: Libloather

Somebodys gonna have to cut down on that wig buying.


14 posted on 12/08/2024 5:41:08 AM PST by Mashood
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To: Libloather

“OH, THE HUMANITY!”


15 posted on 12/08/2024 5:41:50 AM PST by Kartographer (“We Mutually Pledge To Each Other, Our Lives, Our Fortunes And Our Sacred Honor”)
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To: Libloather

Reid is an MSNBC DEI hire because we got a black President once. She’s as white-hating racist as they come.

An interesting article by Variety re: the MSNBC “Avengers” put together to combat forces against the left, ostensibly convened by Rashida Jones (who is mulling leaving MSNBC since Trump got elected).

I’d love to see Reid, Maddow, Nicolle W, Psaki, Rhuhle, Lawrence O’Donnell et al do LOTS of hit stories on Musk. He’ll just buy the damn network all the sooner and fire them.

https://variety.com/2024/tv/news/msnbc-rachel-maddow-nicolle-wallace-joy-reid-1236199165/


16 posted on 12/08/2024 5:49:03 AM PST by Gaffer
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To: ProtectOurFreedom
How many businesses can shed two-thirds of their primary target audience and NOT reorganize, downsize, fire execs, and really shake things up? Why don’t these media companies do that?

Because they are supported by money coming from leftist sources with very deep pockets and a hatred of America.

17 posted on 12/08/2024 5:55:16 AM PST by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: Libloather

Awwww......


18 posted on 12/08/2024 5:58:40 AM PST by sauropod ("You didn't take a country. You only won a football game!" - Dan Dakich Ne supra crepidam)
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To: Libloather

She is the UGLIEST LIAR on TV!! What SANE person would watch this crap?


19 posted on 12/08/2024 5:58:44 AM PST by Ann Archy (Abortion....... The HUMAN Sacrifice to the god of Convenience.)
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To: Libloather

We haven’t had television in our home since 2002, so we only see these shows in a hotel room once in a while. When we do, the people seem plastic and artificially worked up, like the actors who work up the crowd at professional wrestling events.

Amazing that there is even this small number of people who watch regularly.


20 posted on 12/08/2024 6:11:21 AM PST by lurk (u)
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