‘Bud Light 2.0:’ Jaguar Blasted for Ad Featuring Crossdressers but Not Cars

Breitbart ^ | November 20, 2024 | Alana Mastrangelo

[No name given]

Go woke, go broke.

[Red Badger]

Jag Fags.................

[xp38]

I’m not sure what exactly is the Jaguar market demographic but unless almost completely woke this is the sort of thing that could kill the brand.

[albie]

This is sickening

[jeffersondem]

Hard to believe this is happening now. This sounds like something from two years ago.

Not all big business leaders are smart.

And they won’t be big much longer.

[where's_the_Outrage?]

Smokes? Brits and Aussies say “fags” for cigarettes.

[shaggy eel]

,,, how to turn a big business into a small business. When there’s a legacy of beautiful design lines, leather seats, burred walnut dashboards and spokes to pepper pot wheels to reference - why wouldn’t you play all that for what it’s worth? Turning the brand over to an ad agency that delivers Teletubbies on diets and no cars? What sort of company would pay that agency’s invoice for LBGT “art”?

[hellinahandcart]

Some joker on x called them Faguar. 🤣

[Red Badger]

I’m not a Brit or an Aussie................😉

[AnotherUnixGeek]

The strategy here seems to be to drive away their entire existing customer base - people interested in British luxury cars with spotty reliability - and focus solely on the subset of cross-dressers interested in British luxury cars with spotty reliability.

This does not seem like a sound strategy.

[TonyM]

Yep! I have recently considering a Jag as my next car, but that idea has now ended.

[Jaysin]

Jaguar is going to have a Billy Squier Rock Me Tonight moment

[dfwgator]

Should have gone with this instead....

https://www.youtube.com/watch?v=HCiGusVYOgY

[E. Pluribus Unum]

This isn’t Jaguar’s idea any more than Anheuser-Busch’s PR disaster.

This is BlackRock forcing companies to do things because they control their boards of directors.

BlackRock is the real culprit.

[stevio]

So it looks like they’re going all electric (and gay). Tata motors owns them.

[central_va]

They are trying to kill the brand. It is obvious.

[SharpRightTurn]

BlackRock, like Google = EVIL.

[_longranger81]

“create exuberant,” “live vivid,” “delete ordinary,” and “break moulds.”

In a word: Bizzarre.

[Roadrunner383]

Too bad.

#1 on my automotive wish list is a 1967 Jaguar XKE. The ‘67 model still had the glass covered headlights. Those 60s XKE Jags were about the most beautiful cars ever built. Even Enzo Ferrari admired them.