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Is MG on Its Way Back to the US Market?
Auto Week ^ | September 09, 2024 | Todd Lassa

Posted on 09/18/2024 12:34:18 PM PDT by Red Badger

* Chinese-owned British automaker MG plans to build an assembly plant and R&D facility in Mexico.

* The facility is being designed to assemble 100,000 units annually in its initial phase.

* No other details on the facility—including exactly where it will be located—have yet been released.

The Chinese-owned British auto brand MG has announced it will build an assembly plant and a research and development facility in Mexico. Before you spend an hour on its configurator for its new Cyberster EV sports car, be aware that MG has no plans so far to import any new vehicles north of the border.

“This move will allow us not only to produce vehicles, but also generate market intelligence specifically designed for and by Latin America,” said Zhang Wei, president of MG Motor Mexico, as reported by Mexico News Daily August 8.

Before it could import its growing line of electric vehicles, MG’s owner, SAIC Motor of Shanghai, would have to source battery materials and parts in Mexico, the US, or Canada to meet the Biden administration’s requirements for EV tax credits.

Zhang gave no details on when or where the facilities would be built, or how much SAIC will spend on all of this, though Spanish-language El Economista has reported the factory will assemble 100,000 units annually in its initial phase (per the Mexico Daily News story). According to the report, SAIC is looking at central Mexico or the Bajio region for the facilities.

While it sells five EV models in the UK including the new Cyberster, it offers no EVs in Mexico. However, Reuters noted in a March 2023 article that Mexico “makes a lot of electric cars, but few Mexicans drive them,” chiefly due to purchase price and range anxiety.

What are the prospects for MG to return to the US?

“SAIC and BYD are expansion-minded automakers and must be looking into how to get access to the US market,” said Sam Fiorani, vice president for Global Vehicle Forecasting at AutoForecast Solutions, via email. He was addressing both MG’s Chinese parent and BYD, the Chinese giant that also has announced plans for a Mexican plant.

MG An electric MG4. “A big part of that will need to be mineral and battery sourcing. They don’t have local assembly plants, yet, but bringing partners into the plan has to be part of the outline. Expect more Chinese suppliers to follow the groundbreaking of SAIC and BYD plants.”

Last May, as Chinese automakers were in the early stages of invading Western Europe with cheaply priced EVs, President Biden slapped a 100% tariff on Chinese-built electric vehicles, up from the Trump administration’s 25% tariff.

Biden already had stiff requirements regarding battery materials and manufacturing, and vehicle parts and assembly for EVs to be eligible for a tax credit of up to $7500.

Whether Vice President Harris or ex-President Trump prevails in the November 5 election, there are reasons to worry about a deluge of Chinese EVs in the US market.

China’s rapidly growing auto industry is quickly squeezing automakers like Volkswagen Group and General Motors in its home market. Manufacturers there have cost advantages from their ties to local governments and from China’s unique brand of government-controlled markets to help local automakers expand exportation.

That means Chinese automakers can flood foreign markets with cheaply priced EVs as US, European, South Korean, and Japanese automakers struggle to increase their EV sales in the face of much higher cost structures.

In March, the Financial Times reported that Chinese-built EVs are set to take 25% of the European market in 2024, and last week, Volkswagen announced a plan to close German factories for the first time in its 87-year history due to weak demand at home for its electric models.

In 2023, SAIC announced it would build a new factory in the UK to build MGs, though it did not indicate what models it would build there, the BBC reported. Founded as Morris Garages in 1924, MG is best-known in the US for sports cars that American GIs first brought home after World War II. Successors to the post-war TC and TD included the MGA, MGB, and Midget, which were about as popular in the American market as in Europe.

SAIC Motor acquired MG when it swallowed Nanjing Automobile Group in 2009. Nanjing acquired the MG and Rover (now Rowe) brands from the ashes of the MG Rover Group in 2006. SAIC’s MG launched the Cyberster two-seat drop-top in August, available only in EV form.

The Cyberster “is a world away from the MGB,” the UK’s Auto Express writes in its four out of five-star review of the EV. It’s “more GT than sports car … If you’re looking for an electric Mazda MX-5, the MG Cyberster isn’t it.”

In the UK, the MG Cyberster starts about $72,500 at current exchange rates, and Auto Express says it tested a top-spec model for $79,000. Paint color options include a “new English white,” but there is no green, British Racing, or otherwise. We can’t vouch for the electrics, but we are sure there are no oil leaks.

The rest of MG’s UK lineup consists of three EV crossovers and an EV wagon, with the MG4 XUV electric starting at $35,600, plus two hybrids, one plug-in hybrid, and three gas-powered models.

MG’s current Mexican market lineup consists of compact hatchbacks, sedans, XUVs, and a larger SUV, but no EVs, with prices ranging between approximately $12,060 and $40,210 based on current exchange rates.


TOPICS: Business/Economy; Conspiracy; History; Military/Veterans
KEYWORDS: automotive; mg
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To: Chainmail

as I said ‘normal size’


41 posted on 09/18/2024 2:37:17 PM PDT by A strike (death to taggers)
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To: PUGACHEV

....gad!! - are you ever on the mark...! bought a brand-new 1965 MGB right off the show room floor after I got off active duty with the Navy (had more money than I had sense, in retrospect...) what a bitch...! lights always burning out; two six-volt batteries behind the front seats; positive (!!) electrical ground; temperamental SU carbs, ...and on and on and on...could have had a new Ford Mustang for the price I paid for that “B”.....still miss it, though....my wife (of 53 years....) thought I was a real stud in that car....!!!


42 posted on 09/18/2024 2:55:10 PM PDT by TokarevM57
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To: A strike

Hah!


43 posted on 09/18/2024 2:59:56 PM PDT by Chainmail (You can vote your way into Socialism - but you will have to shoot your way out.)
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To: eyeamok
When I was young I had a Triumph spitfire.

I had a lot of fun in that car.. :)

44 posted on 09/18/2024 3:05:43 PM PDT by unread (I pledge allegiance to the flag of the United States of America, and to the REPUBLIC..!)
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To: eyeamok
I still have my Orange 1979 Midget, in my garage and yes it runs and drives..

Good for you!

I still have my 1967 MGB roadster, which I bought new in 1966, sitting in my garage, too. It last ran about five years ago.

I sure need to bring it back to life :-).

45 posted on 09/18/2024 3:08:11 PM PDT by icclearly
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To: ryderann

They should focus on a design similar to the MGA, or TF or TD.


46 posted on 09/18/2024 3:16:18 PM PDT by Maine Mariner
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To: eyeamok

Took my driver’s test in a convertible MGB. Parallel parking was a breeze :-)


47 posted on 09/18/2024 3:17:02 PM PDT by Hatteras
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To: Red Badger

Just a Chinese company that owns a name. Not a “British automaker” at all.

It’s no different than some company owning the trademark “RCA” and whoring it out to anyone willing to pay for it. RCA ceased to exist nearly 40 years ago, but you still see the trademark on things. It’s the same thing with MG.

There are NOT MGs.


48 posted on 09/18/2024 3:20:14 PM PDT by Nik Naym (It's not my fault... I have compulsive smart-ass disorder. )
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To: Red Badger

Just like I wouldn’t touch a Chinese-made Buick, I wouldn’t have an MG now. I had a dream job when I was 18 (’72-’73). My father was the service manager for a dealership that did repairs for a small-time seller of muscle/sports cars. Part of my job was shuttling them back and forth. There were Chevelle 396’s, Olds 442’s, a Judge, too. The scariest was a Firebird with a 455 V8. But the absolute most fun was an MGB, probably about 1970 vintage. I can’t comment on reliability. It was loud, rode rough, and had about a 1.8L 4 banger in it. It wouldn’t win any drag races, but I still wish I’d bought one.


49 posted on 09/18/2024 3:22:40 PM PDT by FlatulusMaximus
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To: Seruzawa

British sports cars were built to handle narrow, twisty, British roads, and were never meant be used on American highways. I had half a dozen Triumphs in the ‘60s, iincluding three Spitfires. They were all fun to drive with outstanding handling and superb gearboxes, when they weren’t in the shop, which was often. The biggest problem was the rod bearings. At our highway speeds they just would not last.


50 posted on 09/18/2024 3:27:33 PM PDT by PUGACHEV
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To: Red Badger

Once had a 1978 MGB. Worst POS I have ever driven. Lucas parts is all I have to say.......


51 posted on 09/18/2024 3:33:21 PM PDT by Hot Tabasco
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To: mairdie
And I still remember my heart in my stomach when I saw him trying to start it in the winter with a barbecue grill underneath.

At 17 degrees and below, mine would never start without a battery jump.

52 posted on 09/18/2024 3:35:48 PM PDT by Hot Tabasco
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To: eyeamok

“almost like new but dusty”

AKA “New old stock”.....glad your vintage European sports car is up and running.

Enjoy! 👍


53 posted on 09/18/2024 3:47:26 PM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: Hot Tabasco

I remember reading an article about a guy who had a old Triumph in Minnesota. He set his alarm at 2:30 am every morning so would get up and start the car going down on a hill, drive it a little bit to warm it up enough so it would start at 8:00. Then he went back to bed. One day he raised the trunk lid to fix a flat and a semi went by, and the wind tore off the trunk lid. He still had fond memories of the car.


54 posted on 09/18/2024 3:47:37 PM PDT by alternatives?
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To: OldHarbor
Chinese-owned British automaker… built … in Mexico

You can leave out "British". It's Chinese-owned, Chinese-managed, and Chinese-designed. There's nothing British except the name, which the Chinese bought believing it still has some value. If you buy an MG, you're buying a Chinese car.

This is not the same as the Indian acquisition of Jaguar, which left the British management, British design and British manufacture (mostly) in place.
55 posted on 09/18/2024 3:48:44 PM PDT by AnotherUnixGeek
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To: Red Badger

Bound to have better electrics and build quality than when they were made by British Leyland.


56 posted on 09/18/2024 5:05:30 PM PDT by PAR35
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To: TangoLimaSierra

My first car was a 1959 MGA 1600 MkII
Totally unreliable
Totally fun when it ran...

Good times


57 posted on 09/18/2024 5:14:05 PM PDT by T. Rustin Noone (Igitur qui desiderat pacem, praeparet bellum)
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To: PUGACHEV

Lucas. Mastered the art of a simultaneous short and open circuit.


58 posted on 09/18/2024 5:49:53 PM PDT by AndyJackson
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To: Red Badger

What did I do with that gadget I had to balance SU carbs?


59 posted on 09/18/2024 6:16:05 PM PDT by TChad
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To: AnotherUnixGeek

what about triumph motorcycles?


60 posted on 09/18/2024 6:28:43 PM PDT by bankwalker (Repeal the 19th ...)
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