Posted on 06/02/2024 6:23:39 AM PDT by Twotone
LEBANON, TN — In an attempt to right the ship amid financial struggles and grow its customer base, restaurant chain Cracker Barrel announced it will be rebranded as Hispanic, Black, and Cracker Barrel.
The company's decision to rebrand came after several difficult years for the business as it continued to wrestle with a variety of obstacles, including inflation, an aging clientele, and an apparent lack of people across the country in need of rocking chairs or old-timey home decor and crafts that were popular a century ago.
"We need to cast a wider net for customers," said Cracker Barrel CEO Julie Felss Masino. "Catering our traditional base of crackers is not sustainable, so we have decided to rebrand in an effort to appeal to Hispanics and blacks in addition to crackers. We might even open things up to Asians."
Company insiders hope the rebrand will allow the restaurant chain to draw in diners from a more diverse pool of the population. "We can't get by with just welcoming crackers anymore," said a Cracker Barrel marketing spokesperson. "We need to have food, games, and merchandise that are desirable to other segments of society as well. Adding more tortilla-based menu items and mariachi bands should help us make inroads with the Hispanic community, and we also have a large survey in progress to help us learn more about what the blacks like. Soon, we will be a popular dining location for a broad range of people groups — not just crackers."
At publishing time, the company was reportedly preparing a fallback option to further rebrand itself as Chinamen, Hispanic, Black, And Cracker Barrel.
Man, those folks at BB just nail it! Too funny.
The Bee...always clever.;-)
All the mixed couples with half breed children in Ads is also a disgrace
Be right back...need a towel
They forgot Asians. Been seeing the Comcast commercials for “Asian Lives Matter” and it is all so ridiculous, the social engineering.
Throw in the Golden Corral ads with the insufferable Latina girl self-righteously correcting the Anglo girl’s pronunciation of “carrrrrrrne asada”. Really irritating.
Apparently they hate Asians. /s
Apparently they hate Asians. /s
Maybe they’re in the food ?
You owe me a keyboard.
The Bee is consistently funny. This was superb!
ROFLMAO!
➕☝🏽
Don’t forget the Polacks!
betting only the crackers buy old timely household items, decor and rocking chairs. if the other groups of customers bought these things it would be “Cultural Appropriations”. now if the “Bottom of the Barrel” really wants to shake thing up all they need in the next generation of tv commercials is an old white grandma with dreads and a glock riding hard on an old timey rocker saying “ROCKIN’ AND GLOCKIN’ AT THE BARREL”!
“All the mixed couples with half breed children in Ads is also a disgrace”
Most of these TV commercials are made in New York City by one organization. The company makes an order and that is what they get.
Most people think cracker barrel is named as a place for white folks to eat, but in reality its named after a barrel, of crackers…🤣
In all seriousness, while Cracker Barrel should be marketing to the broadest part of their market segment as possible, blacks should be a significant part of that strategy. CB is heavily concentrated in a part of the country with a big percentage of black residents, and their meals are affordable and part of the Southern culture. That’s not woke, it’s smart business.
That’s funny...The Bee is always great read!!
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