Posted on 01/31/2024 12:59:16 PM PST by Morgana
A first glimpse at Budweiser Super Bowl 58 commercial features a revival of the iconic Clydesdales as the beleaguered parent company Anheuser Busch attempts to stage a comeback after Bud Light fiasco.
'Good Morning America' revealed an exclusive look at the new ad on Wednesday with a special guest appearance from a Clydesdale superstar named Olaf.
The inside look tells the story of a Labrador who comes to the rescue of the Clydesdales as they struggle to navigate the storm.
The victorious journey ends with the safe return of the horses who are welcomed home by a cheering crowd celebrating with a Budweiser in hand - and a final message that reads 'Delivering Since 1876.'
The ad will air in full during the Super Bowl on Feburary 11. Based on last year's advertising rates, the 30 second Budweiser commercial could cost as much as $7 million.
Kristina Punwani, head of marketing at Budweiser USA, said in a statement: 'Budweiser has been synonymous with the Super Bowl for decades and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy.
'We knew there was no better way to show Budweiser's continued commitment to delivering for its fans than with our biggest celebrities.'
The anticipated advert was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial Henry Alex Rubin.
There is a long-time tradition of Super Bowl ads featuring the Clydesdales but their presence is not guaranteed each year.
'The Clydesdales are always something that's up for discussion and up for consideration,' Punwani said to Variety Magazine. 'And this year, it just felt like the right moment to bring them back.'
(Excerpt) Read more at dailymail.co.uk ...
So you [generic you] wonder about the comparative wisdom of having an effeminate homosexual act as spokesthing for Bud Light...
Versus bringing back the Clydesdales.
Is the person who thought of this paid well into six figures a year for their marketing genius?
Reminds me of a GEICO (I’m insured w/them) corporate magazine I got some years ago showing the CEO sitting in a Ferrari Testarossa or Lamborghini with his spiel of the month. I wrote them a letter and asked if I could have marketing position with them because I thought I could do a heck of a lot better for probably quite a bit less salary than whomever thought of having the CEO sit in his $200K car, really comforting knowing what they were charging for insurance.
I love the Clydesdale ads, they are iconic. What will it take to grant them forgiveness? Does the CO B need to apologize? We really need to lay it out for them.
I wish they would hire back the family member who was bought out, he could fix it in no time.
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Bud Light banks on Super Bowl to launch a comeback after disastrous sales year: Beleaguered beer brand will air 60 second commercial - at a cost of up to $14 million - that will tout it as 'Easy to Drink, Easy to Enjoy'
1/26/2024, 1:48:36 AM · 14 of 79
Col Freeper to ProtectOurFreedom
I saw somewhere on the Internet that They wanted to use the Clydesdales yet again, but one of the Horses got sick.
So somebody in Marketing suggested Alissa Heinerscheid could do a fill in.
The plan was for Her to "self-identify" as a Clydesdale.
Piece of cake since She has the face for it, right?
Unfortunately for Them, the Real Clydesdales took one look at Alissa, broke down their stalls, ran off, and haven't been seen since.
Oh well, She probably would have had the same effect on everyone in the stadium.
Could have had thousands hurt in the turmoil with more billions lost in insurance payouts.
Don't know for sure if any of this is true, but I saw it on the Internet, posted by some guy named Bud Lyte, so it must be.
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Go watch the ad, it’s really good.
It's appalling how she is being used this way. Some day she may wake up and regret being a tool. Hope it is soon.
They let 12-18 year old girls buy cases of beer now? Wow </s>
heck, i’m still boycotting Sargento cheese and can’t even remember why ...
Light beer is to beer what transsexuals are to real women.
Watch Superbowl at home and drink German beer.
“OP I wouldn’t know that there was such an event if you had not posted it.”
just think of it as a barf warming, you know, just in case you accidentally tune in to the superbowl and catch the ad unawares ...
Great idea, which I'm sure the admen have thought of. The question is, will Taylor, who is at the SB on love as much more than business, take the easy endorsement, or turn it down?
I think she she doesn't, myself. It's tacky and she doesn't need the money.
I don’t care if they have Ronald Reagan shucking and jiving and drinking a Bud Light as he sings Yankee Doodle Dandy while saluting the flag.
Bud has not repudiated it’s perversion and faggotry. They have not fired the people who did it. They are still owned by foreign Euro weenies, and they still SPONSOR pride month.
So no sale. A new ad campaign like in the past doesn’t make it all better. Without public repentance, it’s meaningless.
And then there is their last problem. It’s awful beer and Modelo kicks it’s ass. These idiots think migrants are gonna pass up a Modelo to buy Joto beer? Sure pal.
With “The Weight” by The Band in the background.
Trump could endorse it and I would say not thanks. It’s happened before
Next are movies. “The Transformers...Real boys in disguise”!
“hey let 12-18 year old girls buy cases of beer now? Wow </s>”
The 30 something mom will go buy the beer for the teens.
Should you be so inclined if this plays out then you can go to the store and look at all the single moms in yoga pants buying Bud Light. Could be worse.
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